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SEO specialist and digital marketing expert with 8+ years of experience and a software engineering foundation. Since 2023 I’ve focused on technical SEO audits, keyword strategy, on-page/off-page optimization, and local SEO for US-based clients via Toptal (top 3% vetted). I’ve grown organic traffic dramatically (2,900% for my agency) and co-founded an AI-powered edtech product used by 50,000 students. I also work with generative engine optimization (GEO), content evaluation, and data-driven reporting to help teams improve how both search engines and AI systems handle web content.…SEO specialist and digital marketing expert with 8+ years of experience and a software engineering foundation. Since 2023 I’ve focused on technical SEO audits, keyword strategy, on-page/off-page optimization, and local SEO for US-based clients via Toptal (top 3% vetted). I’ve grown organic traffic dramatically (2,900% for my agency) and co-founded an AI-powered edtech product used by 50,000 students. I also work with generative engine optimization (GEO), content evaluation, and data-driven reporting to help teams improve how both search engines and AI systems handle web content.

Michael Ashebir

SEO Expert, Digital Marketer, Marketing Strategist, +2

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SEO specialist and digital marketing expert with 8+ years of experience and a software engineering foundation. Since 2023 I’ve focused on technical SEO audits, keyword strategy, on-page/off-page optimization, and local SEO for US-based clients via Toptal (top 3% vetted). I’ve grown organic traffic dramatically (2,900% for my agency) and co-founded an AI-powered edtech product used by 50,000 students. I also work with generative engine optimization (GEO), content evaluation, and data-driven reporting to help teams improve how both search engines and AI systems handle web content.…SEO specialist and digital marketing expert with 8+ years of experience and a software engineering foundation. Since 2023 I’ve focused on technical SEO audits, keyword strategy, on-page/off-page optimization, and local SEO for US-based clients via Toptal (top 3% vetted). I’ve grown organic traffic dramatically (2,900% for my agency) and co-founded an AI-powered edtech product used by 50,000 students. I also work with generative engine optimization (GEO), content evaluation, and data-driven reporting to help teams improve how both search engines and AI systems handle web content.

Available to hire

SEO specialist and digital marketing expert with 8+ years of experience and a software engineering foundation. Since 2023 I’ve focused on technical SEO audits, keyword strategy, on-page/off-page optimization, and local SEO for US-based clients via Toptal (top 3% vetted).

I’ve grown organic traffic dramatically (2,900% for my agency) and co-founded an AI-powered edtech product used by 50,000 students. I also work with generative engine optimization (GEO), content evaluation, and data-driven reporting to help teams improve how both search engines and AI systems handle web content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Amharic

Fluent

Chinese

Beginner

Work Experience

SEO Manager & Digital Marketing Strategist (Freelance) at Toptal — Remote, US Clients

January 1, 2024 - Present

Deliver technical SEO audits, keyword opportunity reports, and 90-day SEO action plans. Map high-opportunity keywords to landing pages to improve state-level search visibility; perform full on-page and technical audits, improving crawlability; build high-quality backlinks and execute local SEO (schema, geo-targeted keywords, Google Maps). Collaborate with development teams on site structure and SEO-friendly landing page copy, plus support domain migration with research, audience profiling, and competitive analysis.

Vice President at International EdTech Association

January 1, 2023 - January 1, 2024

Led community engagement for 200+ professionals across 45+ countries, including planning and hosting virtual events with edtech industry speakers.

SEO Manager | Independent Consulting at Independent Consulting

January 1, 2023 - Present

Provide full-stack SEO for startups and SMBs including technical audits, content strategy, link building, and analytics-driven reporting across WordPress, Shopify, and custom sites. Produce ongoing SEO recommendations and performance tracking using GA4 and related tooling.

Marketing Lead at Quantic Entrepreneurs (Global Community)

January 1, 2022 - January 1, 2024

Led a global team of six to build content strategies and promote workshops for entrepreneurs and marketers, including partners from organizations such as Nestlé, Sequoia Capital, and Microsoft.

Co-Founder & Marketing Lead at Laba — AI-Powered EdTech Startup

January 1, 2022 - January 1, 2024

Launched Laba AI, an AI tutor for high-school students. Reached 50,000 app users within six months and onboarded international schools through B2B sales. Drove TikTok-led organic growth with high-frequency content production, systematic A/B testing, and secured partnerships with Ethiopian AI and education institutions.

Founder at Alter Digital Solutions — Digital Marketing Agency

January 1, 2020 - January 1, 2024

Founded and led an agency delivering SEO, content, and digital campaigns across web builds and marketing execution. Grew agency site traffic 2,900% within six months through a technical SEO overhaul and long-tail content. Delivered 50+ campaigns and 10+ websites for 20+ clients; managed cross-functional teams across design, writing, and operations. Produced video campaigns reaching 1.2M views in 28 days.

Marketing Manager at ILift Technologies — Ride-Hailing App

January 1, 2019 - January 1, 2020

Built the marketing function from scratch for one of Ethiopia’s early ride-hailing apps. Grew Facebook to 14,000 organic followers in five months and managed a 300-driver community. Led a 10-person sales/marketing team.