I am a results-driven digital marketing professional with a strong background in developing and executing high-impact social, digital engagement, and content strategies that boost visibility, engagement, and conversions. I thrive on turning data-informed insights into creative storytelling and multi-channel campaigns, leveraging AI tools and analytics platforms to drive measurable growth. I excel at collaborating across teams, cultivating influencers, and leading content initiatives that deepen community impact. I love turning complex data into clear KPIs, and I pride myself on leadership, process improvement, and delivering results in fast-paced, cross-functional environments.

Michael Conor DeGroot

I am a results-driven digital marketing professional with a strong background in developing and executing high-impact social, digital engagement, and content strategies that boost visibility, engagement, and conversions. I thrive on turning data-informed insights into creative storytelling and multi-channel campaigns, leveraging AI tools and analytics platforms to drive measurable growth. I excel at collaborating across teams, cultivating influencers, and leading content initiatives that deepen community impact. I love turning complex data into clear KPIs, and I pride myself on leadership, process improvement, and delivering results in fast-paced, cross-functional environments.

Available to hire

I am a results-driven digital marketing professional with a strong background in developing and executing high-impact social, digital engagement, and content strategies that boost visibility, engagement, and conversions. I thrive on turning data-informed insights into creative storytelling and multi-channel campaigns, leveraging AI tools and analytics platforms to drive measurable growth.

I excel at collaborating across teams, cultivating influencers, and leading content initiatives that deepen community impact. I love turning complex data into clear KPIs, and I pride myself on leadership, process improvement, and delivering results in fast-paced, cross-functional environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing & Social Media Manager at International Bipolar Foundation
February 1, 2025 - Present
Managed a daily digital engagement strategy using AI tools, social platforms, and design software to expand reach and engagement. Built influencer partnerships with AJ Mendez and CM Punk, expanding exposure to 2.8 million followers. Designed and launched multi-channel campaigns (MythBusters, Our Shining Stars) exceeding prior engagement benchmarks. Developed a Digital Marketing Enhancement Plan to increase community engagement and donor activity. Led webinar and blog programs, moderated online communities, analyzed KPIs via Meta Business Suite, and set SMART targets. Oversaw WordPress site management and monthly newsletter, produced content calendars, and coordinated guest contributors. Executed campaigns for Mental Health Awareness Month and World Bipolar Day; coordinated volunteers and internal communications. Tracked donations via Stripe; produced monthly leadership reports.
Customer Service Representative & HR Support at Sodexo/Job Options
July 1, 2019 - January 31, 2025
Led a diverse team delivering daily meal service for 6,000 Marines; drove onboarding, coaching, and development while ensuring safety and performance compliance. Improved workflow efficiency and maintained high service standards. Served as liaison between management and staff; maintained records and supported HR tasks.

Education

Bachelor of Arts in Communication at University of Southern California
January 11, 2030 - February 19, 2026
Associate of Arts in Communication at MiraCosta College
January 11, 2030 - February 19, 2026

Qualifications

Specialized Certificate in Digital Marketing
December 1, 2025 - February 19, 2026
Certificate in Google Analytics 4
December 1, 2025 - February 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet