Available to hire
Hi, I’m Mike Fenton, a seasoned marketing executive with over 20 years of experience in digital transformation and strategic initiatives across automotive, real estate, and entertainment industries. I have a passion for leveraging data analytics, digital marketing, and cross-functional leadership to boost operational efficiency and revenue. I enjoy crafting marketing strategies that deliver real business results.
In addition to my marketing expertise, I support artists with production, management, and promotions through my own company. I’m always excited to collaborate and help businesses and creatives grow through innovative marketing and digital solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Principal at F4 Foxtrot
January 1, 2020 - June 30, 2025Consulted with Savvy Sales & Marketing to build a new marketing department, developing processes and strategies to align with sales. Produced approximately 30 websites generating over $190,000 in revenue and supported web hosting customers, generating healthy residual income. Branded two craft breweries and provided ongoing marketing strategies.
Senior Performance Manager at Vincue
January 1, 2022 - September 30, 2023Oversaw a portfolio of 70 accounts generating $343,000 in monthly recurring revenue. Strategized with dealership buying centers to optimize acquisition strategies and improve inventory turnover. Used data mining to create optimized merchandise management strategies and achieved significant upselling. Integrated advanced analytics into sales and marketing processes to foster continuous improvement.
Regional Sales Director at Dealer.com, Cox Automotive
June 1, 2018 - October 31, 2021Managed a $600,000 monthly budget across PPC, display, and social SEM for 158 major accounts including the largest Kia dealer group in the U.S. Led digital retailing strategy development, increasing customer retention and dealership revenue. Achieved 280% of sales goal in August 2021 through strategic campaign management and maintained a monthly recurring revenue exceeding $600,000. Recognized for leadership and innovation contributing to division growth.
Vice President of Digital Strategy at Nolan Real Estate
September 1, 2016 - April 30, 2017Directed technological infrastructure overhaul to enhance operational efficiencies and client satisfaction. Managed a $500,000 marketing agency relationship, increasing profitability by 25%. Served as primary marketing consultant for multi-family properties, increasing their revenue through targeted digital campaigns. Led social media platform management across six channels, boosting engagement by over 100%.
Marketing Director at Classic Parts of America
October 1, 2014 - September 30, 2016Led development and launch of a new e-commerce platform doubling online sales within the first year. Shifted advertising spend to high-ROI campaigns, increasing monthly revenue from $2,500 to over $100,000 via PPC. Grew Facebook following from 3,000 to 85,000, boosting brand visibility. Penetrated new market segments, increasing brand awareness and ROI. Managed and mentored a two-person marketing team, driving team performance.
Principal at Nectar Notes, LLC
January 1, 2010 - June 10, 2024Supported artists through mixed media production, management, promotions, and business development. Managed Whiskey Mash Band and Billy Brady, coordinating showcases and contests. Produced Electronic Press Kits, developed booking business, and provided logistical tour support.
Chief Marketing Consultant & Senior Account Manager at Fenton Creative, LLC
January 1, 2002 - June 30, 2018Provided strategic marketing and technology consulting to over 50 medium to large enterprises, improving market presence and operational efficiency. Developed technology strategies saving clients significant time and enabling business exits. Managed social media projects generating substantial revenue. Produced investor presentations securing over $3 million in startup funding. Recognized for innovative marketing leadership.
Principal at F4 Foxtrot
January 1, 2020 - June 30, 2025Consulted with Savvy Sales & Marketing to build a new marketing department, focusing on process and strategy alignment with their sales team. Produced approximately 30 websites generating over $190,000 in revenue. Served customers in the web hosting industry with residual income supporting business operations. Branded two craft breweries and provided ongoing marketing strategies.
Senior Performance Manager at Vincue
January 1, 2022 - September 30, 2023Oversaw a portfolio of 70 accounts generating $343,000 in monthly recurring revenue. Strategized with dealership buying centers to refine acquisition strategies and improve inventory turnover. Employed data mining to optimize merchandise management and appraisals. Achieved significant upselling via strategic partnerships and integrated advanced analytics into sales and marketing processes for continuous improvement.
Regional Sales Director at Dealer.com, Cox Automotive
June 1, 2018 - October 31, 2021Managed and optimized a $600K monthly budget across PPC, display, and SEM for 158 major accounts including the largest Kia dealer group in the U.S. Developed and executed digital retailing strategies increasing customer retention and dealership revenue. Achieved 280% of sales goal in August 2021 and retained over $600,000 MRR through targeted marketing strategies based on consumer behavior analysis. Recognized for leadership and innovation driving division growth.
Vice President of Digital Strategy at Nolan Real Estate
September 1, 2016 - April 30, 2017Directed technological infrastructure overhaul enhancing operational efficiencies and client satisfaction. Managed a $500,000 marketing agency relationship with strategies increasing profitability by 25%. Served as primary marketing consultant for multi-family properties through targeted digital campaigns. Conducted data analysis to support strategic decisions and managed social media growth across six platforms increasing engagement by over 100%.
Marketing Director at Classic Parts of America
October 1, 2014 - September 30, 2016Led development and launch of a new e-commerce platform doubling online sales within one year. Shifted advertising spend to high-ROI campaigns, increasing monthly revenue from $2,500 to over $100,000 via PPC. Grew Facebook following from 3,000 to 85,000, boosting engagement and brand visibility significantly. Penetrated new market segments increasing brand awareness and ROI. Managed and mentored a two-person marketing team fostering skill development.
Principal at Nectar Notes, LLC
January 1, 2010 - June 18, 2024Supported artists through mixed media production, management, promotions and business development including collaborations with Whiskey Mash Band, Billy Brady, and others. Managed and produced Electronic Press Kits, developed booking business, and provided tour logistics support. Contributed to notable achievements such as wins in the Winfield song contest and attendance at Walnut Valley Festival.
Chief Marketing Consultant & Senior Account Manager at Fenton Creative, LLC
January 1, 2002 - June 30, 2018Provided strategic marketing and technology consulting to over 50 medium to large enterprises enhancing market presence and operational efficiency. Developed technology strategies saving clients significant operational time enabling successful business exits. Managed Palit Multimedia social media website generating $154,000 in its first year. Produced investor presentations with advanced video production securing over $3 million startup funding. Recognized for leadership and innovative marketing solutions.
Principal at F4 Foxtrot
June 30, 2025 - July 10, 2025Consulted with Savvy Sales & Marketing to build a new marketing department, developing processes and strategies to align marketing with sales. Produced approximately 30 websites generating over $190,000 in revenue. Served customers in the web hosting industry to generate residual income supporting business operations. Branded two craft breweries and provided ongoing marketing strategies.
Senior Performance Manager at Vincue
September 30, 2023 - July 10, 2025Oversaw a portfolio of 70 accounts generating $343,000 in monthly recurring revenue. Strategized with dealership buying centers to improve acquisition strategies and inventory turnover. Employed data mining techniques to optimize merchandise management and business development centers. Achieved significant upselling results through strategic partnerships. Integrated advanced analytics into sales and marketing processes to foster continuous improvement.
Regional Sales Director at Dealer.com, Cox Automotive
October 31, 2021 - July 10, 2025Managed a $600K monthly budget across PPC, display, and social SEM for 158 major accounts, including the largest Kia dealer group in the U.S. Spearheaded digital retailing strategies that increased customer retention and dealership revenue. Achieved a record sales month reaching 280% of the sales goal through strategic campaign management. Retained monthly recurring revenue over $600,000 by targeted marketing based on consumer behavior analysis. Recognized for leadership and innovation contributing to division growth.
Vice President of Digital Strategy at Nolan Real Estate
April 30, 2017 - July 10, 2025Directed overhaul of technology infrastructures, enhancing operational efficiencies and client satisfaction. Managed a $500,000 marketing agency relationship and led initiatives that increased profitability by 25%. Primary marketing consultant for multi-family properties, increasing profitability through targeted digital campaigns. Conducted comprehensive data analysis supporting strategic decision-making. Managed and grew social media engagement over six channels, doubling interactions.
Marketing Director at Classic Parts of America
September 30, 2016 - July 10, 2025Led development and launch of e-commerce platform, doubling online sales in the first year. Shifted advertising spend to high-ROI campaigns, increasing monthly revenue from $2,500 to over $100,000 through PPC. Grew Facebook following from 3,000 to 85,000, significantly boosting brand visibility and engagement. Identified new market segments increasing brand awareness and ROI. Managed and mentored a marketing team of two professionals, fostering skill development and performance.
Principal at Nectar Notes, LLC
January 1, 2010 - PresentSupported artists through mixed media production, management, promotions, and business development. Managed Whiskey Mash Band and Billy Brady, collaborating on showcases and contests. Produced Electronic Press Kit and developed booking show business. Provided logistical support during tours and events.
Chief Marketing Consultant & Senior Account Manager at Fenton Creative, LLC
June 30, 2018 - July 10, 2025Provided strategic marketing and technology consulting to over 50 medium to large enterprises, enhancing market presence and operational efficiency. Developed a technology strategy saving a key client 20 hours per week enabling a successful business exit. Managed Palit Multimedia social media site generating $154,000 revenue in year one. Produced investor presentations securing over $3 million in startup funding. Recognized for innovative marketing strategy leadership.
Education
Associate of Arts at Houston Community College
January 1, 2004 - December 31, 2004Higher National Certificate at Aberdeen College
January 1, 2001 - December 31, 2001Associate of Arts at Houston Community College
January 1, 2004 - December 31, 2004Higher National Certificate at Aberdeen College
January 1, 2001 - December 31, 2001Associate of Arts at Houston Community College
January 1, 2004 - December 31, 2004Higher National Certificate at Aberdeen College
January 1, 2001 - December 31, 2001Qualifications
Folk Alliance International Scholarship
February 1, 2024 - December 31, 2024Folk Alliance International Scholarship
February 1, 2024 - December 31, 2024Folk Alliance International Scholarship
February 1, 2024 - February 28, 2024Industry Experience
Professional Services, Real Estate & Construction, Media & Entertainment, Transportation & Logistics, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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