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Results-driven Paid Search Account Director specialising in international search campaigns for adidas Europe, delivering performance, innovation and efficiency against client objectives. Leads AI Max strategy and test-and-learn initiatives across multiple markets, while managing teams, budgets and senior stakeholder reporting. Experienced across e-commerce, B2B and lead generation, with a track record supporting global brands including adidas, Bayer, Shell, Mars, American Airlines and L'Oréal. Drives data-led improvements through experimentation, restructuring and cross-functional collaboration to maximise ROAS and reduce CPC.…Results-driven Paid Search Account Director specialising in international search campaigns for adidas Europe, delivering performance, innovation and efficiency against client objectives. Leads AI Max strategy and test-and-learn initiatives across multiple markets, while managing teams, budgets and senior stakeholder reporting. Experienced across e-commerce, B2B and lead generation, with a track record supporting global brands including adidas, Bayer, Shell, Mars, American Airlines and L'Oréal. Drives data-led improvements through experimentation, restructuring and cross-functional collaboration to maximise ROAS and reduce CPC.

Michael Somers

PPC Manager, Performance Marketer, SEO Expert, +2

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Results-driven Paid Search Account Director specialising in international search campaigns for adidas Europe, delivering performance, innovation and efficiency against client objectives. Leads AI Max strategy and test-and-learn initiatives across multiple markets, while managing teams, budgets and senior stakeholder reporting. Experienced across e-commerce, B2B and lead generation, with a track record supporting global brands including adidas, Bayer, Shell, Mars, American Airlines and L'Oréal. Drives data-led improvements through experimentation, restructuring and cross-functional collaboration to maximise ROAS and reduce CPC.…Results-driven Paid Search Account Director specialising in international search campaigns for adidas Europe, delivering performance, innovation and efficiency against client objectives. Leads AI Max strategy and test-and-learn initiatives across multiple markets, while managing teams, budgets and senior stakeholder reporting. Experienced across e-commerce, B2B and lead generation, with a track record supporting global brands including adidas, Bayer, Shell, Mars, American Airlines and L'Oréal. Drives data-led improvements through experimentation, restructuring and cross-functional collaboration to maximise ROAS and reduce CPC.

Available to hire

Results-driven Paid Search Account Director specialising in international search campaigns for adidas Europe, delivering performance, innovation and efficiency against client objectives. Leads AI Max strategy and test-and-learn initiatives across multiple markets, while managing teams, budgets and senior stakeholder reporting.

Experienced across e-commerce, B2B and lead generation, with a track record supporting global brands including adidas, Bayer, Shell, Mars, American Airlines and L’Oréal. Drives data-led improvements through experimentation, restructuring and cross-functional collaboration to maximise ROAS and reduce CPC.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Paid Search Account Director at WPP Media

December 1, 2025 - Present

Managed adidas brand marketing across Google and Microsoft search accounts in 22 markets. Led AI Max innovation and strategy across adidas Europe, including weekly calls with Google’s AI Max product team to ensure effectiveness. Ran test-and-learn projects to validate and improve performance. Led account managers and senior executives to improve productivity and innovation, and managed budgets for financial efficiency across accounts. Owned reporting for senior client stakeholders and streamlined internal processes to raise organisational effectiveness.

Paid Search Account Director at Essencemediacom

September 1, 2025 - December 1, 2025

Directed paid search accounts for Bayer Pharmaceuticals, enhancing global strategies through A/B testing. Collaborated with teams to optimise performance across diverse markets and executed data-driven strategies to maximise worldwide campaign effectiveness. Improved account performance globally through restructuring, reducing CPCs by up to 60% and increasing ROAS by 100%.

Paid Search Account Manager at Essencemediacom

June 1, 2024 - September 1, 2025

Managed paid search accounts for L'Oréal Luxe and PPD brands including Mugler and Kerastase. Oversaw Bayer account management across 40+ brands in 36 markets. Transitioned Bayer’s global search operations for 36 markets within three months, optimising international paid search campaigns to exceed client KPIs. Collaborated with cross-functional teams to align search strategies with broader digital initiatives. Led a team managing global markets and conducted career progression reviews, and strategised 2026 search plans with test-and-learn initiatives to enhance account performance.

Paid Search Senior Executive at Mediacom

May 1, 2023 - June 1, 2024

Managed paid search and display campaigns across Google, Bing and additional channels. Oversaw large-budget campaigns across multiple markets and search engines, ensuring timely campaign delivery and client satisfaction. Built strong client relationships through regular communication and presentations, and provided competitor and market insights to enhance strategy. Supported training and induction of new staff members and delivered campaign improvements through Google Experiments, increasing ROAS by up to 60%.

Paid Search Executive at Mediacom

October 1, 2022 - June 1, 2023

Executed paid search strategies for Shell recruitment campaigns. Optimised campaigns targeting goods and services to maximise reach and conducted performance analysis to refine advertising effectiveness.