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I’m a seasoned Digital and Social Media Marketing Director with over a decade of experience leading global campaigns for top luxury and lifestyle brands. Most recently, I spearheaded Abercrombie & Kent’s global digital marketing strategy — driving 20% YoY growth and over $350M in revenue through integrated digital, social, and content initiatives. Previously, I led social media at Great Wolf Lodge, growing the brand’s online community by 212% year-over-year through innovative storytelling and influencer partnerships. What sets me apart is my ability to blend data-driven strategy with creative storytelling — transforming social channels into powerful brand platforms that drive measurable engagement and sales. I thrive on crafting content that connects emotionally while delivering real business results.…I’m a seasoned Digital and Social Media Marketing Director with over a decade of experience leading global campaigns for top luxury and lifestyle brands. Most recently, I spearheaded Abercrombie & Kent’s global digital marketing strategy — driving 20% YoY growth and over $350M in revenue through integrated digital, social, and content initiatives. Previously, I led social media at Great Wolf Lodge, growing the brand’s online community by 212% year-over-year through innovative storytelling and influencer partnerships. What sets me apart is my ability to blend data-driven strategy with creative storytelling — transforming social channels into powerful brand platforms that drive measurable engagement and sales. I thrive on crafting content that connects emotionally while delivering real business results.

Michael Ibe

Digital Marketer, Content Producer, Social Media Manager, +2

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I’m a seasoned Digital and Social Media Marketing Director with over a decade of experience leading global campaigns for top luxury and lifestyle brands. Most recently, I spearheaded Abercrombie & Kent’s global digital marketing strategy — driving 20% YoY growth and over $350M in revenue through integrated digital, social, and content initiatives. Previously, I led social media at Great Wolf Lodge, growing the brand’s online community by 212% year-over-year through innovative storytelling and influencer partnerships. What sets me apart is my ability to blend data-driven strategy with creative storytelling — transforming social channels into powerful brand platforms that drive measurable engagement and sales. I thrive on crafting content that connects emotionally while delivering real business results.…I’m a seasoned Digital and Social Media Marketing Director with over a decade of experience leading global campaigns for top luxury and lifestyle brands. Most recently, I spearheaded Abercrombie & Kent’s global digital marketing strategy — driving 20% YoY growth and over $350M in revenue through integrated digital, social, and content initiatives. Previously, I led social media at Great Wolf Lodge, growing the brand’s online community by 212% year-over-year through innovative storytelling and influencer partnerships. What sets me apart is my ability to blend data-driven strategy with creative storytelling — transforming social channels into powerful brand platforms that drive measurable engagement and sales. I thrive on crafting content that connects emotionally while delivering real business results.

Available to hire

I’m a seasoned Digital and Social Media Marketing Director with over a decade of experience leading global campaigns for top luxury and lifestyle brands. Most recently, I spearheaded Abercrombie & Kent’s global digital marketing strategy — driving 20% YoY growth and over $350M in revenue through integrated digital, social, and content initiatives. Previously, I led social media at Great Wolf Lodge, growing the brand’s online community by 212% year-over-year through innovative storytelling and influencer partnerships.

What sets me apart is my ability to blend data-driven strategy with creative storytelling — transforming social channels into powerful brand platforms that drive measurable engagement and sales. I thrive on crafting content that connects emotionally while delivering real business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Director at Abercrombie & Kent

September 1, 2025 - October 16, 2025

Led and executed A&K USA’s comprehensive global digital marketing strategy across key channels, including email, paid search, display, programmatic, paid social, and SEO which led to 20% growth in digital revenue YoY. Managed all aspects of the company’s website (abercrombiekent.com US, EU & AUS), including development priorities, SEO initiatives, data flows, and ongoing content updates to optimize user experience. Developed and managed $10M+ in digital marketing and website budgets, collaborated with global creative services teams and IT, and oversaw relationships with external agency partners and third-party vendors to execute digital and web projects. Coordinated with global teams across the UK and Australia to ensure cohesive marketing strategies and brand messaging, and supported product launches across luxury travel offerings.

Global head of social media marketing and SEO at Great Wolf Lodge

April 1, 2023 - October 16, 2025

Designed and executed a global social media strategy, managing 2.1M+ followers across Facebook, Instagram, TikTok, Pinterest, Twitter, Snapchat, YouTube, and LinkedIn. Expanded social communities with 212% YoY growth through engaging content, employee advocacy, influencer activations, and product launches; launched the first Great Wolf Lodge kids programming series on YouTube with 10M+ views. Coordinated with multiple teams to merge social with PR and traditional marketing, and co-managed a $50M+ marketing budget to drive measurable business impact. Leveraged Google Analytics and Salesforce Marketing Cloud to boost engagement and integrated social efforts with broader campaigns.

Social Media and Influencer Marketing Consultant at Western Window Systems

February 1, 2022 - October 16, 2025

Directed day-to-day digital and social media strategy for two brands (Western Window Systems and Skye Walls), overseeing community management, paid and organic campaigns, and brand storytelling. Grew Western Window Systems from ~2K to 10K+ followers and Skye Walls from ~800 to 6K+ followers through targeted content, influencer collaborations, and paid activations. Implemented a social listening and publishing platform for always-on engagement, authored the company’s first social media playbook, and managed agency partnerships to optimize performance and ROI.

Digital & Social Media Director at FoodStory Brands

March 1, 2020 - October 16, 2025

Responsible for daily social and digital marketing programs for Cocktail Artist, Fresh Craving Salsa, and Jurassic World Chicken Nuggets. Launched and scaled digital and social strategies, growing Cocktail Artist from 0 to 170K+ followers and Jurassic World Chicken Nuggets from 0 to 25K in under six months. Implemented influencer programs with celebrities and bloggers, created social listening dashboards, and led integrated campaigns including PR, events, radio, and TV to boost brand awareness and revenue. Produced content across platforms and led creative asset management and shopper marketing initiatives with major retailers.