Michela Capriotti

Developed ad hoc PR and media strategies to enhance brand positioning across key audiences; led integrated communications plans; coordinated online and offline channels; executed influencer marketing and partnerships; monitored media trends and developed Digital PR; supervised social media and editorial content; coordinated external agencies and partnerships to ensure high-quality, consistent brand marketing activities.

Developed ad hoc communication strategies to enhance brand and company positioning; organized and oversaw B2B, B2C and media events; led influencer marketing and partnerships; monitored media trends; managed Public Relations, Digital PR and Media Relations; built bidirectional relationships with media, influencers, shareholders, trade associations and partners; led storytelling and content creation; supervised social media; coordinated international agencies; supported regional/local marketing operations to achieve brand targets.

Liaised with clients and high-profile media contacts; organized PR campaigns; organized special events; wrote and distributed press releases and press kits; handled daily press inquiries; monthly reporting; scheduling and database management; research of third-party information; monitored media coverage; maintained press kits.