I'm Michele Discardi, a photographer and visual designer. I blend architectural photography with strategic visual design to craft cohesive brand experiences for architects, hotels, and real-estate clients across Europe. I capture and retouch high-impact images—architecture, interiors, portraits, and still life—while creating complete visual systems: logos, print and digital assets, and style guides. I fuse analog craft with AI-enhanced post-production and rigorous design systems to push creative boundaries and elevate brand value.

Michele Discardi

I'm Michele Discardi, a photographer and visual designer. I blend architectural photography with strategic visual design to craft cohesive brand experiences for architects, hotels, and real-estate clients across Europe. I capture and retouch high-impact images—architecture, interiors, portraits, and still life—while creating complete visual systems: logos, print and digital assets, and style guides. I fuse analog craft with AI-enhanced post-production and rigorous design systems to push creative boundaries and elevate brand value.

Available to hire

I’m Michele Discardi, a photographer and visual designer. I blend architectural photography with strategic visual design to craft cohesive brand experiences for architects, hotels, and real-estate clients across Europe.

I capture and retouch high-impact images—architecture, interiors, portraits, and still life—while creating complete visual systems: logos, print and digital assets, and style guides. I fuse analog craft with AI-enhanced post-production and rigorous design systems to push creative boundaries and elevate brand value.

See more

Language

Italian
Fluent
English
Advanced
Portuguese
Beginner

Work Experience

Freelance photographer & visual designer at Michele Discardi Studio
January 1, 2020 - Present
Blend architectural photography with strategic visual design to craft cohesive brand experiences for architects, hotels, and real-estate clients across Europe. Capture and retouch high-impact images—architecture, interiors, portraits, and still life—while designing complete visual systems: logos, print and digital assets, and style guides. Fuse analog craft with AI-enhanced post-production and rigorous design systems to push creative boundaries and elevate brand value.
Digital graphic designer at La Passione
December 31, 2019 - July 21, 2025
Graphic development and daily management of the e-commerce site (Shopify) which boosted sales by 15-20% in the first year. Designed and deployed targeted email campaigns via Klaviyo to improve engagement and retention. Led art direction for studio sessions including casting, styling, lighting, and location scouting. Managed post-production workflows to deliver high-quality retouched assets. Created interactive digital lookbooks using Readymag and collaborated with developers on UX/UI features. Developed automation workflows to increase efficiency.
Digital graphic designer at Exagoga, Inc. (IMAESTRI)
December 31, 2017 - July 21, 2025
Managed post-production and retouching of digital assets for digital and print media, ensuring brand consistency and high quality. Worked with Brand Management for timely delivery of assets. Collaborated with web developers to enhance e-commerce front-end and improve UX. Designed presentation and print materials supporting marketing and sales strategies. Produced video content for major US trade shows, showcasing the brand and engaging clients.
Freelance graphic designer at AeroNordic ApS
January 1, 2016 - Present
Managed all visual communication, creating digital and printed materials that increased brand visibility over several years.
Freelance tech support at 1802
December 31, 2015 - July 21, 2025
Collaborated with IT agency 1802 to create brochures, posters, and apps while providing ongoing on-site technical support. Contributed to idea development and enhanced client project outcomes.
Freelance journalist at Applicando
December 31, 2014 - July 21, 2025
Wrote monthly articles focusing on Mac platform, technology trends, and software for an Italian tech magazine. Contributed to magazine’s transition to an online blog under New Business Media in 2018.
Photographer & Visual Designer at Michele Discardi Studio
January 1, 2020 - November 4, 2025
Freelance photographer and visual designer providing architecture, interiors, portraits and still-life photography; blends architectural photography with strategic visual design to create cohesive brand experiences for architects, hotels and real estate across Europe; designs logos, print and digital assets, style guides; combines analog craft with AI-enhanced post-production and rigorous design systems to elevate brand value.
Digital Graphic Designer at La Passione
January 1, 2019 - January 1, 2019
Graphic development and daily management of the e-commerce site (Shopify); designed and deployed targeted Klaviyo email campaigns; led studio-session art direction, casting, styling and lighting; managed end-to-end post-production; created interactive digital lookbooks in Readymag; collaborated with developers to implement new frontend/backend features; built automation workflows to improve asset management and campaign deployment.
Digital Graphic Designer at Exagoga, Inc. (IMAESTRI)
January 1, 2017 - January 1, 2017
Managed post-production and retouching for digital and print assets; collaborated with Brand Management to ensure timely asset delivery; worked with web developers to enhance e-commerce frontend and UX; produced presentation and print materials; created video content for major US trade shows.
Freelance Graphic Designer at AeroNordic ApS
January 1, 2016 - November 4, 2025
Managed all visual communication; created digital and printed materials increasing brand visibility.
Freelance Tech Support at 1802
January 1, 2015 - January 1, 2015
Collaborated with IT agency to create brochures, posters and apps; provided ongoing on-site technical support; contributed to idea development and project outcomes.
Freelance Journalist at Applicando
January 1, 2014 - January 1, 2014
Wrote monthly articles focusing on the Mac platform, technology trends and software; contributed to the magazine's transition to online blog (01net).

Education

Master’s Degree at Politecnico di Milano
January 1, 2015 - December 31, 2015
Bachelor’s Degree at IUAV
January 1, 2011 - December 31, 2011
Master’s Degree in Architecture of Interiors at Politecnico di Milano
January 11, 2030 - January 1, 2015
Certificate in Color Correction for Photo and Video at psschool.it
January 11, 2030 - January 1, 2013
Bachelor’s Degree in Architecture at IUAV
January 11, 2030 - January 1, 2011

Qualifications

Certificate in Color Correction for Photo and Video
January 1, 2013 - December 31, 2013
Color Correction for Photo and Video Certificate
January 11, 2030 - January 1, 2013

Industry Experience

Real Estate & Construction, Travel & Hospitality, Retail, Professional Services, Media & Entertainment, Other