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I am a data science and marketing analytics leader with 10+ years of success using business intelligence, predictive modeling, and analytics to drive B2B/B2C growth, process automation, and executive decision support. I excel at leading cross-functional teams, architecting BI and data strategies, and implementing digital marketing solutions that deliver measurable ROI. I translate complex analytics into actionable recommendations for C-suite stakeholders, mentor teams, and facilitate AI-powered automation and data literacy across marketing and product orgs. I enjoy turning data into stories that inform strategy, coach teams to grow analytically minded cultures, and partner with executives to drive measurable ROI across campaigns, products, and customer journeys.…I am a data science and marketing analytics leader with 10+ years of success using business intelligence, predictive modeling, and analytics to drive B2B/B2C growth, process automation, and executive decision support. I excel at leading cross-functional teams, architecting BI and data strategies, and implementing digital marketing solutions that deliver measurable ROI. I translate complex analytics into actionable recommendations for C-suite stakeholders, mentor teams, and facilitate AI-powered automation and data literacy across marketing and product orgs. I enjoy turning data into stories that inform strategy, coach teams to grow analytically minded cultures, and partner with executives to drive measurable ROI across campaigns, products, and customer journeys.

Michelle A. Bassett

Data Scientist, Marketing Strategist, Marketing Analyst, +2

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I am a data science and marketing analytics leader with 10+ years of success using business intelligence, predictive modeling, and analytics to drive B2B/B2C growth, process automation, and executive decision support. I excel at leading cross-functional teams, architecting BI and data strategies, and implementing digital marketing solutions that deliver measurable ROI. I translate complex analytics into actionable recommendations for C-suite stakeholders, mentor teams, and facilitate AI-powered automation and data literacy across marketing and product orgs. I enjoy turning data into stories that inform strategy, coach teams to grow analytically minded cultures, and partner with executives to drive measurable ROI across campaigns, products, and customer journeys.…I am a data science and marketing analytics leader with 10+ years of success using business intelligence, predictive modeling, and analytics to drive B2B/B2C growth, process automation, and executive decision support. I excel at leading cross-functional teams, architecting BI and data strategies, and implementing digital marketing solutions that deliver measurable ROI. I translate complex analytics into actionable recommendations for C-suite stakeholders, mentor teams, and facilitate AI-powered automation and data literacy across marketing and product orgs. I enjoy turning data into stories that inform strategy, coach teams to grow analytically minded cultures, and partner with executives to drive measurable ROI across campaigns, products, and customer journeys.

Available to hire

I am a data science and marketing analytics leader with 10+ years of success using business intelligence, predictive modeling, and analytics to drive B2B/B2C growth, process automation, and executive decision support. I excel at leading cross-functional teams, architecting BI and data strategies, and implementing digital marketing solutions that deliver measurable ROI. I translate complex analytics into actionable recommendations for C-suite stakeholders, mentor teams, and facilitate AI-powered automation and data literacy across marketing and product orgs.

I enjoy turning data into stories that inform strategy, coach teams to grow analytically minded cultures, and partner with executives to drive measurable ROI across campaigns, products, and customer journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Independent Marketing & Data Science Consultant at Self-employed / Independent Consultant

January 1, 2021 - November 15, 2025

Led enterprise-wide BI/data migration and adoption of predictive analytics for nonprofit, legal, and e-commerce clients, driving digital transformation and business intelligence enablement. Executed national health campaign; achieved 67% site traffic growth and improved landing page conversion by 18%. Designed reinforcement learning personalization, lifting conversion rates and reducing bounce rates measurably. Built and deployed Power BI/Tableau dashboards, reducing reporting time by 60% and boosting data literacy. Automated attribution models, saving 30+ monthly hours and increasing reporting cadence and accuracy. Delivered marketing strategies that increased customer lifetime value and nonprofit event attendance by double digits. Facilitated AI training, C-suite workshops, and automation skill-building for marketing teams.

Data Governance Engineer / Consumer & Business Analytics Web/Mobile Manager at RentPath (now Redfin)

January 1, 2025 - January 1, 2025

Directed analytics transformation, governance, and cloud platform (Azure) integration for B2B/B2C; managed team of 5 supporting 15+ internal clients. Launched server-side tagging, tripling data reliability and website performance. Built predictive models raising product adoption by 12% and improving targeting precision. Led GA4 migration, developed BI dashboards, and evangelized best practices through team-led workshops.

Search Engine Marketing Campaign Manager at YP, The Real Yellow Pages

January 1, 2017 - January 1, 2017

Managed $2.8M revenue portfolio and 12-person PPC/SEM team, surpassing 90% of group KPIs and achieving 97% campaign targets. Unified reporting across channels (SEO, paid, social, print), making insights accessible and actionable for clients. Improved keyword strategy and persona adoption to raise conversion rates by 17% and reduce cost-per-lead by 19%. Delivered training and data-driven campaign workshops for client education and retention.

Director of Digital Marketing at Miller Brown Law

January 1, 2015 - January 1, 2015

Launched multichannel digital marketing in a competitive market; boosted organic qualified traffic by 36% and inbound leads by 28%. Developed media mix models and real-time analytics for budget optimization. Led competitive and customer journey analysis, maximizing ROI and informing C-suite strategy.