Available to hire
Hi, I’m Michelle Engberg, a Strategic Creative Director with 17 years of multimedia design experience and 7+ years in senior creative leadership serving enterprise clients across B2B and B2C. I blend hands-on design and content execution with strategic team leadership, mentorship, and cross-functional collaboration to deliver creative that aligns brand vision with experience goals.\n\nI thrive on leading innovation and integrated creative across brand, digital, and multimedia channels, overseeing end-to-end projects from concept to delivery. My approach is to wow clients and unlock opportunities for ongoing collaboration by curating innovative, high-impact work that reinforces brand identity and drives measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Work Experience
Sr. Multimedia Designer at Zeta Global Marketing Firm
July 16, 2023 - September 6, 2025• Directed a team of 8 designers and 3 project managers, overseeing the production of 500+ digital marketing assets-including emails,
landing pages, static and motion display banners, and social ads-that increased client click-through rates by 12% through targeted
campaign development
• Developed automated display and social asset systems in Figma, ensuring 100% brand alignment while enabling rapid-scale
production through modular copy and imagery swapping.
• Implemented performance-driven experience design guides in Adobe InDesign and Figma for leading global brands, establishing a
scalable content production framework that cut design iteration time by 20% and supported systematic creative testing
• Championed AI-driven efficiencies, integrating emerging tech into the design workflow to reduce production timelines and elevate
output quality.
• Expanded agency capabilities by developing new multimedia service offerings through interactive design, directly contributing to
new business wins and client retention.
Creative Director / Sr. Multimedia Designer at Aquent Talent Agency
July 11, 2022 - December 31, 2025• Led creative direction and brand design for high-profile campaigns for hundred of top brands including Nike and Apple (iPhone 17 Pro), delivering brand-consistent
concepts that strengthened client market positioning
• Developed and executed multimedia strategies for digital platforms using Figma and A/B testing, which enhanced visual storytelling
across web, social, and digital touchpoints and improved conversion performance
• Created high-fidelity design assets, motion graphics, and interactive design elements that defined the visual standard for premium
brand launches.
• Managed end-to-end creative production, translating complex client briefs into high-converting visual narratives and immersive
digital experiences.
• Streamlined production workflows by creating and organizing comprehensive asset libraries while integrating AI technologies to
accelerate design output and operational efficiency.
• Developed and pitched strategic brand concepts and investment strategies to stakeholders, using market research, mood boards,
storyboards, Keynote, and PowerPoint, which secured stakeholder approval and enabled funding for new initiatives
Creative Director at Oralucent
October 4, 2020 - June 7, 2023• Spearheaded a comprehensive rebrand and website relaunch, leveraging business acumen to secure $700K in additional funding;
presented the strategic vision to stakeholders, winning approval for the investment
• Designed and deployed brand-aligned email and social performance campaigns that synchronized with the new website architecture
to optimize the user journey and drive sales growth.
• Led a cross-functional team of social media designers and marketing managers, using performance dashboards to align creative output
with marketing KPIs, resulting in on-track KPI achievement
• Managed end-to-end creative production with Figma and a brand-guideline system, ensuring a consistent brand voice across all digital
and social touchpoints, which strengthened overall brand recognition
• Streamlined production workflows by creating and organizing comprehensive asset libraries, integrating AI technologies to accelerate
design output and operational efficiency.
Education
Bachelor of Science, Multimedia Design at Art Institute of Phoenix
January 11, 2030 - May 14, 2026Qualifications
Adobe Creative Suite
May 1, 2021 - May 14, 2026Master Certificate
Vogue Magazine
May 1, 2018 - May 14, 2026Top 10 Designers in USA
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
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