Hi, I’m Michelle—an editor, creative producer, and storyteller who co-founded YOYOPOP and helps shape ideas from early concept through to final delivery. My work spans broadcast, cultural, and social projects, where I focus on writing, editing, storyboarding, and digital campaign strategy that feels clear, engaging, and genuinely connected to people. I’m especially passionate about inclusive, accessible storytelling and purpose-led content, bringing a thoughtful and collaborative approach to both creative execution and project development. Whether I’m partnering with clients, coordinating stakeholders, or hands-on designing and refining messaging across platforms, I enjoy finding the simplest, most effective way to communicate an idea with warmth, care, and impact.

Michelle Harvey

Hi, I’m Michelle—an editor, creative producer, and storyteller who co-founded YOYOPOP and helps shape ideas from early concept through to final delivery. My work spans broadcast, cultural, and social projects, where I focus on writing, editing, storyboarding, and digital campaign strategy that feels clear, engaging, and genuinely connected to people. I’m especially passionate about inclusive, accessible storytelling and purpose-led content, bringing a thoughtful and collaborative approach to both creative execution and project development. Whether I’m partnering with clients, coordinating stakeholders, or hands-on designing and refining messaging across platforms, I enjoy finding the simplest, most effective way to communicate an idea with warmth, care, and impact.

Available to hire

Hi, I’m Michelle—an editor, creative producer, and storyteller who co-founded YOYOPOP and helps shape ideas from early concept through to final delivery. My work spans broadcast, cultural, and social projects, where I focus on writing, editing, storyboarding, and digital campaign strategy that feels clear, engaging, and genuinely connected to people.

I’m especially passionate about inclusive, accessible storytelling and purpose-led content, bringing a thoughtful and collaborative approach to both creative execution and project development. Whether I’m partnering with clients, coordinating stakeholders, or hands-on designing and refining messaging across platforms, I enjoy finding the simplest, most effective way to communicate an idea with warmth, care, and impact.

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Work Experience

Co-founder & Content Creative Lead at YOYOPOP
January 1, 2019 - Present
Across content creation, creative direction, storytelling, and digital campaigns. Shapes ideas from early concept through to final delivery, spanning writing, editing, storyboarding, strategy, client collaboration, and hands-on design. Works across broadcast, cultural, and social projects with a strong focus on audience needs, messaging refinement, and engaging communication across multiple platforms. Supports project development and new business within a small independent studio environment, balancing multiple priorities while maintaining a calm, inclusive, user-focused approach.
Creative Director at LUCKY23
January 1, 2015 - January 1, 2019
Led creative projects across broadcast and digital content, overseeing studio operations, project delivery, and team collaboration. Took a hands-on role in storyboarding, editing showreels, and shaping audience-focused campaigns, while managing multiple deadlines in a fast-paced environment.
Promo Producer at MTG
January 1, 2010 - January 1, 2015
Produced, edited, and copywrote content for broadcast and digital platforms, managing projects from concept to delivery. Experienced working under pressure across multiple deadlines, creating engaging audience-focused content and collaborating closely with creative teams and stakeholders.
Freelance Promo Producer at Bruce Dunlop Associates (BDA), Vizeum, Ondemand Productions Ltd, NBC Universal, History Channel, MTG and Sky
January 1, 2009 - January 1, 2010
Freelance promo production across broadcast and digital channels, including producing and editing promotional content and supporting delivery for a range of major networks and clients.
Junior Producer at Channel 5
January 1, 2006 - January 1, 2009
Produced and edited content for broadcast and online platforms, supporting the launch of multiple channels while collaborating within fast-paced production teams.
Junior Promo Producer at MTV
January 1, 2005 - January 1, 2006
Produced and edited promotional broadcast content including trailers, music stings, and behind-the-scenes features.

Education

BA Hons Degree in Graphic Design & Experimental Moving Image at London College of Printing
January 1, 1999 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services