Michelle Jardim

Led agency’s largest client account (Absa, valued at $150K per month); launched a high-profile brand campaign within 30 days; built and onboarded a new department; partnered with Strategy Lead to implement digital and social marketing strategies that drove growth from 4 to 7 employees; directed all campaign phases, managed budgets with Finance, and delivered monthly client/internal reporting. Demonstrated crisis management and resilience with a full digital OOH campaign launch in 4 days; adapted quickly to new brand ownership with limited resources.

Elevated client satisfaction by 30% for Amarula Liqueur; improved satisfaction by 17% for Scottish Leader Whiskey; directed Hunter’s Easter Volume Drive campaign achieving the brand’s highest sales in two years; increased Hunter’s Premium Cider satisfaction by 22%. Oversaw end-to-end campaign delivery (planning, creative execution, influencer partnerships, media integration, sentiment tracking); produced monthly KPI reports; stabilized a high-turnover account by building team resilience; mentored staff; rolled out high-profile projects including an Amarula recipe campaign and published recipe book with multi-channel promotion.

Directed a $53K/month retainer portfolio with flagship clients including Consol Glass, Volkswagen Financial Services, Tabasco, Revlon, Mattel, NSPCA, MINA, GSK, Mazda, and Hollard. Secured $240K in additional revenue by leading the winning pitch for the Consol Kantar TVC campaign; delivered the Consol Milk Bottle campaign, generating $80K in incremental revenue. Mentored a 10-person team, implementing structured training and growth plans; oversaw fully integrated, through-the-line campaigns; championed creative excellence and award-winning work. Managed the NSPCA pro bono 'Dog Fight' campaign, contributing to social impact and animal rescues.