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I am an award-winning Business Unit Director with 15+ years in the marketing and advertising industry, specializing in strategic account management, digital marketing strategy, and business consultancy. I partner with clients and teams to drive creative excellence and deliver award-winning work for agencies and brands while building strong relationships and leading high-performing groups. I’m motivated to contribute to business growth, revenue generation, campaign success, and budget management. I thrive under pressure, adapt quickly to new brands and faster timelines, and mentor others to achieve their best work.…I am an award-winning Business Unit Director with 15+ years in the marketing and advertising industry, specializing in strategic account management, digital marketing strategy, and business consultancy. I partner with clients and teams to drive creative excellence and deliver award-winning work for agencies and brands while building strong relationships and leading high-performing groups. I’m motivated to contribute to business growth, revenue generation, campaign success, and budget management. I thrive under pressure, adapt quickly to new brands and faster timelines, and mentor others to achieve their best work.

Michelle Jardim

Content Producer, Digital Marketer, Digital Producer, +5

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I am an award-winning Business Unit Director with 15+ years in the marketing and advertising industry, specializing in strategic account management, digital marketing strategy, and business consultancy. I partner with clients and teams to drive creative excellence and deliver award-winning work for agencies and brands while building strong relationships and leading high-performing groups. I’m motivated to contribute to business growth, revenue generation, campaign success, and budget management. I thrive under pressure, adapt quickly to new brands and faster timelines, and mentor others to achieve their best work.…I am an award-winning Business Unit Director with 15+ years in the marketing and advertising industry, specializing in strategic account management, digital marketing strategy, and business consultancy. I partner with clients and teams to drive creative excellence and deliver award-winning work for agencies and brands while building strong relationships and leading high-performing groups. I’m motivated to contribute to business growth, revenue generation, campaign success, and budget management. I thrive under pressure, adapt quickly to new brands and faster timelines, and mentor others to achieve their best work.

Available to hire

I am an award-winning Business Unit Director with 15+ years in the marketing and advertising industry, specializing in strategic account management, digital marketing strategy, and business consultancy. I partner with clients and teams to drive creative excellence and deliver award-winning work for agencies and brands while building strong relationships and leading high-performing groups.

I’m motivated to contribute to business growth, revenue generation, campaign success, and budget management. I thrive under pressure, adapt quickly to new brands and faster timelines, and mentor others to achieve their best work.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Business Unit Director at Flume Digital Marketing

January 1, 2025 - Present

Led agency’s largest client account (Absa, valued at $150K per month); launched a high-profile brand campaign within 30 days; built and onboarded a new department; partnered with Strategy Lead to implement digital and social marketing strategies that drove growth from 4 to 7 employees; directed all campaign phases, managed budgets with Finance, and delivered monthly client/internal reporting. Demonstrated crisis management and resilience with a full digital OOH campaign launch in 4 days; adapted quickly to new brand ownership with limited resources.

Business Unit Director at WPP Team Liquid

January 1, 2021 - January 1, 2024

Elevated client satisfaction by 30% for Amarula Liqueur; improved satisfaction by 17% for Scottish Leader Whiskey; directed Hunter’s Easter Volume Drive campaign achieving the brand’s highest sales in two years; increased Hunter’s Premium Cider satisfaction by 22%. Oversaw end-to-end campaign delivery (planning, creative execution, influencer partnerships, media integration, sentiment tracking); produced monthly KPI reports; stabilized a high-turnover account by building team resilience; mentored staff; rolled out high-profile projects including an Amarula recipe campaign and published recipe book with multi-channel promotion.

Business Unit Director at Grey Advertising

January 1, 2014 - January 1, 2020

Directed a $53K/month retainer portfolio with flagship clients including Consol Glass, Volkswagen Financial Services, Tabasco, Revlon, Mattel, NSPCA, MINA, GSK, Mazda, and Hollard. Secured $240K in additional revenue by leading the winning pitch for the Consol Kantar TVC campaign; delivered the Consol Milk Bottle campaign, generating $80K in incremental revenue. Mentored a 10-person team, implementing structured training and growth plans; oversaw fully integrated, through-the-line campaigns; championed creative excellence and award-winning work. Managed the NSPCA pro bono 'Dog Fight' campaign, contributing to social impact and animal rescues.