Michelle Wong Liu
I’m a multilingual digital marketer with 6+ years of agency experience in SEO, Google Ads, social media management, and influencer campaigns across insurance, FinTech, and luxury brands.
About
I’m a multilingual digital marketer with 6+ years of agency experience in SEO, Google Ads, social media management, and influencer campaigns across insurance, FinTech, and luxury brands. I’m fluent in English, Cantonese, Mandarin, with advanced Spanish and conversational Thai, and I’ve supported markets including Hong Kong, Singapore, Malaysia, Australia, and China. I thrive on turning data into growth, aligning cross-functional teams, and delivering results that matter.
I excel at turning insights into scalable campaigns, leveraging tools like Looker Studio, Google Analytics, Screaming Frog, SEMrush, and Ahrefs to optimize performance. I enjoy collaborating with clients and internal teams to map keyword intent to funnel stages, ensure EEAT-quality content, and stay ahead of platform updates to keep campaigns effective.
- Joined October 2025
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
- ThaiIntermediate
- ChineseFluent
Industry experience
- Financial Services
- Professional Services
- Real Estate & Construction
- Education
- Travel & Hospitality
- Retail
More experts in Hong Kong, Hong Kong
Work experience
Senior Enterprise Digital Marketing Specialist (Hong Kong, Hybrid) from 2025-01-01 to 2025-06-01. Served as the primary liaison between key client teams and internal resources to ensure cohesive project execution. Managed a $1M+ SEO content project for a major finance and insurance comparison platform. Oversaw and optimized Google Ads campaigns for clients in corporate services, education, self-storage and real estate sectors. Managed project timelines and internal resources to meet client objectives and KPIs. Developed SEO strategies and scoped projects to achieve client KPIs. Conducted comprehensive website audits, competitor gap analysis, intent-focused keyword research, mapping core keywords to funnel stages. Implemented QC checkpoints for content (EEAT, readability, localization).
Senior Enterprise Digital Marketing Specialist (Hong Kong, Hybrid) from 2022-08-01 to 2024-12-01. Managed diverse digital marketing campaigns, including Organic (SEO) and Paid (Google, Facebook, LinkedIn, and Twitter Ads) across multiple markets, with total monthly management fees of $510K. Conducted comprehensive website audits using Screaming Frog to identify technical issues and prioritized SEO items (robots.txt, canonical URLs) for escalation to technical and client teams. Communicated complex technical SEO concepts to clients and developers, ensuring timely resolutions. Analyzed website traffic, keyword rankings, and competitor performance using SEMrush, Ahrefs, and Google Analytics to formulate data-driven SEO strategies. Stayed current with digital marketing trends and platform updates to maintain campaign effectiveness.
Senior Account Manager (Hong Kong, Remote/Hybrid) from 2021-05-01 to 2022-07-01. Served as the primary point of contact and strategic consultant for key clients across Luxury Jewelry, Beauty & Cosmetics, Investment Banking, Fashion Apparel. Developed and executed digital marketing strategies including social media management, Google and Meta Ads campaigns, SEO, and influencer partnerships. Audited websites using Moz, Ahrefs, and SEMrush to provide targeted on-page optimization recommendations, increasing website organic traffic by 185%. Conceptualized and managed monthly social media calendars to enhance clients' digital presence, promote product launches, and drive brand awareness. Collaborated with designers, videographers, copywriters, developers, and influencers to ensure on-time, high-quality delivery for flagship campaigns.
Education
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