Michelle Lee

Partner with clients to develop and refine brand identities, including visual systems, typography, and design guidelines, ensuring consistency across print and digital applications. Translate sensitive and complex subject matter into clear, accessible design that respects the audience. Concept and produce print and digital marketing assets, branded collateral, and visual systems from concept through final production.

Designed and produced high-volume marketing assets across print, digital, display advertising, and social channels, maintaining brand consistency and production efficiency across concurrent campaigns. Developed cohesive visual systems and reusable design frameworks for seasonal campaigns, and created themed environmental graphics for long-term park installations. Formatted and adapted graphics across multiple channels including social, email headers, and digital display, maintaining visual consistency across formats. Designed and produced a winning PWHL bid package for the Pacific Coliseum, including a visual brand narrative and multi-page technical proposal, with contributions to inclusive copy. Collaborated with marketing teammates, leadership, and vendors to deliver accurate, production-ready assets under tight deadlines. Presented design concepts and rationale to internal stakeholders and leadership, incorporating feedback efficiently to deliver production-ready assets on deadline.

Designed and produced high-volume marketing assets across print, digital, display advertising, and social channels, ensuring brand consistency and efficient production across multiple campaigns. Built cohesive visual systems and reusable frameworks for seasonal campaigns and long-term park installations; adapted graphics for social, email headers, and digital displays. Led the PWHL bid package for the Pacific Coliseum with a visual brand narrative and multi-page technical proposal; collaborated with marketing, leadership, and vendors to deliver production-ready assets under tight deadlines; presented concepts to internal stakeholders.