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CIM-qualified marketing, website & content specialist with 20+ years’ experience, combining strategic expertise with hands-on delivery. I work as a trusted, single-person partner for healthcare and professional services—translating complex technical information into clear, compliant, customer-focused communications. I help clients turn marketing activity into measurable results across strategy, content, websites, SEO, email, and communications—supporting acquisition, retention, change and transformation. You get one experienced person who understands your audience, your compliance environment, and how to track impact end-to-end.…CIM-qualified marketing, website & content specialist with 20+ years’ experience, combining strategic expertise with hands-on delivery. I work as a trusted, single-person partner for healthcare and professional services—translating complex technical information into clear, compliant, customer-focused communications. I help clients turn marketing activity into measurable results across strategy, content, websites, SEO, email, and communications—supporting acquisition, retention, change and transformation. You get one experienced person who understands your audience, your compliance environment, and how to track impact end-to-end.

MICHELLE ROBERTS

Marketing Strategist, Marketing Consultant, Content Strategist, +5

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CIM-qualified marketing, website & content specialist with 20+ years’ experience, combining strategic expertise with hands-on delivery. I work as a trusted, single-person partner for healthcare and professional services—translating complex technical information into clear, compliant, customer-focused communications. I help clients turn marketing activity into measurable results across strategy, content, websites, SEO, email, and communications—supporting acquisition, retention, change and transformation. You get one experienced person who understands your audience, your compliance environment, and how to track impact end-to-end.…CIM-qualified marketing, website & content specialist with 20+ years’ experience, combining strategic expertise with hands-on delivery. I work as a trusted, single-person partner for healthcare and professional services—translating complex technical information into clear, compliant, customer-focused communications. I help clients turn marketing activity into measurable results across strategy, content, websites, SEO, email, and communications—supporting acquisition, retention, change and transformation. You get one experienced person who understands your audience, your compliance environment, and how to track impact end-to-end.

Available to hire

CIM-qualified marketing, website & content specialist with 20+ years’ experience, combining strategic expertise with hands-on delivery. I work as a trusted, single-person partner for healthcare and professional services—translating complex technical information into clear, compliant, customer-focused communications.

I help clients turn marketing activity into measurable results across strategy, content, websites, SEO, email, and communications—supporting acquisition, retention, change and transformation. You get one experienced person who understands your audience, your compliance environment, and how to track impact end-to-end.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Marketing & Content Specialist

April 1, 2021 - Present

Deliver end-to-end marketing, communications and content strategies to improve customer acquisition and retention (fully remote). Develop and deliver marketing plans aligned to organisational goals, translate complex technical and strategic information into compliant stakeholder-focused messaging, and conduct SEO research to grow interest from the right audience. Create content and imagery for newsletters, websites and leadership communications, produce social media content and toolkits for change and service transformation, and support NPD through thought leadership and press/stakeholder communications. Collaborate with clinicians, directors, designers and external partners to ensure consistent tone and messaging. Use GA4 and other measurement to track marketing-to-revenue impact (e.g., 245 enquiries, ~50% conversion and £1.1m revenue for a surgical client in 2025).

Director & Founder at The Creative Marketing Agency Ltd. (CMA)

December 1, 2014 - February 1, 2020

Founded and led a full-service marketing agency supporting SMEs across healthcare, retail and professional services. Built and led a team of three; retained clients for 2–3 years before they moved to full-time in-house marketing. Managed communications strategy, content creation and campaign delivery for 10–12 clients simultaneously. Developed internal and external communications frameworks to improve clarity and consistency, wrote and edited newsletters and leadership updates, supported organisations through change and repositioning with structured messaging, and managed governance/brand adherence across web, social and email marketing. Collaborated with clinicians, directors and remote/virtual teams; agency closed due to ill health.

Brand & Retail Marketing Manager at Suttons Seeds

November 1, 2010 - May 1, 2014

Senior marketing and communications lead responsible for product development and customer research to improve retail and consumer communications, shopability and awareness. Accountable for marketing budget (£263k pa) and managed a Retail Marketing Assistant. Led integrated campaigns across digital, print, retail and e-commerce channels, coordinated attendance at RHS Hampton Court, Malvern and other events, and introduced video/how-to content guides to improve engagement and customer understanding. Drove year-on-year sales growth through packaging rejuvenation and NPD launches, including Sweet Pea Seed Collection, Homegrown Revolution seed range and other grafted plant initiatives; achieved multiple awards and improved retail sales for grafted vegetable plants.