Develop brand and growth strategy for digital proptech platform for leading Australian property developer. Launched brand into North America landing key campus opportunities. Developed partnership strategy for joint go to market sales execution and brand presence.
Michelle Zamora
- Sydney, Australia
- 3 projects
I am a director-level marketing leader with a proven track record driving campaigns, demand generation, and pipeline growth across APJ, North America, and the UK.
About
I am a director-level marketing leader with a proven track record driving campaigns, demand generation, and pipeline growth across APJ, North America, and the UK. I translate global strategy into local market impact through regionalisation, data-driven execution, and close partnership with Sales.
I excel in campaign management, pipeline attribution, ROI measurement, and building high-performing teams in both matrixed organisations and nimble scale-ups. I’m passionate about mentorship, analytics, and delivering measurable business outcomes.
- Joined March 2026
Skills· 9
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Projects · 3
Analyse and rebuild martech stack for Australian real estate company to improve go to market, account engagement and sales and marketing opportunity creation and progression.
- Fractional CMO
Designed brand and go to market strategy for Australian proptech “Willow” and launched brand in Australia, Singapore, North America and the United Kingdom. Built and executed partner strategies for joint go to market, resulting in new sales and seed funding for the business.
- Brand Strategist
Work experience· 4 roles
Founder & Principal – Campaigns & Demand Generation Consulting · JMORASep 2022 – Present · 4 yrs 3 mos
Led end-to-end campaign and program development, designing omni-channel demand generation campaigns aligned to customer insights and lifecycle stages. Increased qualified demand, generated significant revenue through targeted programs, improved campaign ROI and pipeline attribution by consolidating workflows and optimizing lead-to-opportunity processes, and delivered fundraising pipeline through integrated campaigns across digital, PR, partnerships, and community channels.
Global Head of Marketing, Communications & Corporate Affairs – Enterprise Campaigns · LendleaseOct 2019 – Sep 2022 · 3 yrs
Led campaign management and program orchestration across APJ (ANZ, ASEAN) and broader Asia‑Pacific markets. Regionalised global campaigns for cultural and linguistic relevance, strengthened pipeline alignment with Sales, and embedded performance analytics and ROI tracking into planning.
Chief Marketing Officer – Global Campaigns & Programs · Willow IncJun 2018 – Oct 2019 · 1 yr 5 mos
Unified brands into a single global campaign and demand generation strategy; built an internal marketing agency to scale content and flagship programs; improved pipeline quality and sales acceptance through aligned CRM, lead scoring, and dashboards; delivered data-driven ROI reporting for strategic investment decisions.
Head of Marketing – Campaigns, Demand Generation & Field Marketing · IBMMar 2003 – Sep 2018 · 15 yrs 7 mos
Education
Bachelor of Business (Tourism, Marketing, Business) · University of Ballarat2030 – 2026
Mini MBA · Cambridge University / Bottom Line Training and Consulting2030 – 2026
Certifications and awards
IBM Global Recognition Award – Outstanding Customer Activation2030 – 2026
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