I am a director-level marketing leader with a proven track record driving campaigns, demand generation, and pipeline growth across APJ, North America, and the UK. I translate global strategy into local market impact through regionalisation, data-driven execution, and close partnership with Sales. I excel in campaign management, pipeline attribution, ROI measurement, and building high-performing teams in both matrixed organisations and nimble scale-ups. I’m passionate about mentorship, analytics, and delivering measurable business outcomes.…

Michelle Zamora

I am a director-level marketing leader with a proven track record driving campaigns, demand generation, and pipeline growth across APJ, North America, and the UK. I translate global strategy into local market impact through regionalisation, data-driven execution, and close partnership with Sales. I excel in campaign management, pipeline attribution, ROI measurement, and building high-performing teams in both matrixed organisations and nimble scale-ups. I’m passionate about mentorship, analytics, and delivering measurable business outcomes.…

Available to hire

I am a director-level marketing leader with a proven track record driving campaigns, demand generation, and pipeline growth across APJ, North America, and the UK. I translate global strategy into local market impact through regionalisation, data-driven execution, and close partnership with Sales.

I excel in campaign management, pipeline attribution, ROI measurement, and building high-performing teams in both matrixed organisations and nimble scale-ups. I’m passionate about mentorship, analytics, and delivering measurable business outcomes.

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Language

English
Fluent

Work Experience

Founder & Principal – Campaigns & Demand Generation Consulting at JMORA
September 1, 2022 - Present
Led end-to-end campaign and program development, designing omni-channel demand generation campaigns aligned to customer insights and lifecycle stages. Increased qualified demand, generated significant revenue through targeted programs, improved campaign ROI and pipeline attribution by consolidating workflows and optimizing lead-to-opportunity processes, and delivered fundraising pipeline through integrated campaigns across digital, PR, partnerships, and community channels.
Global Head of Marketing, Communications & Corporate Affairs – Enterprise Campaigns at Lendlease
October 1, 2019 - September 30, 2022
Led campaign management and program orchestration across APJ (ANZ, ASEAN) and broader Asia‑Pacific markets. Regionalised global campaigns for cultural and linguistic relevance, strengthened pipeline alignment with Sales, and embedded performance analytics and ROI tracking into planning.
Chief Marketing Officer – Global Campaigns & Programs at Willow Inc
June 1, 2018 - October 31, 2019
Unified brands into a single global campaign and demand generation strategy; built an internal marketing agency to scale content and flagship programs; improved pipeline quality and sales acceptance through aligned CRM, lead scoring, and dashboards; delivered data-driven ROI reporting for strategic investment decisions.
Head of Marketing – Campaigns, Demand Generation & Field Marketing at IBM
March 1, 2003 - September 30, 2018
Created a $100M sales pipeline by launching IBM Watson through integrated demand generation and field marketing campaigns; delivered multi-channel programs (digital, ABM, events, partner marketing) driving double- and triple-digit revenue growth; improved funnel visibility through CRM and marketing automation; accelerated regional AI adoption.

Education

Bachelor of Business (Tourism, Marketing, Business) at University of Ballarat
January 11, 2030 - March 24, 2026
Mini MBA at Cambridge University / Bottom Line Training and Consulting
January 11, 2030 - March 24, 2026

Qualifications

IBM Global Recognition Award – Outstanding Customer Activation
January 11, 2030 - March 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Build launch and growth strategy for proptech digital platform

    Develop brand and growth strategy for digital proptech platform for leading Australian property developer. Launched brand into North America landing key campus opportunities. Developed partnership strategy for joint go to market sales execution and brand presence.

    paper Streamline martech stack

    Analyse and rebuild martech stack for Australian real estate company to improve go to market, account engagement and sales and marketing opportunity creation and progression.

    paper Launch Australian Proptech Brand globally

    Designed brand and go to market strategy for Australian proptech “Willow” and launched brand in Australia, Singapore, North America and the United Kingdom. Built and executed partner strategies for joint go to market, resulting in new sales and seed funding for the business.