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I’m Michiel Nijsten, a freelance digital marketer based in Lanaken. I specialize in performance marketing (SEA & social ads) and organic growth (SEO & G EO), helping companies maximize ROI and drive measurable growth. I manage and optimize campaigns, set up tracking and reporting, and provide strategic consulting and training. My focus is conversion-driven results, efficiency improvements, and scalable budgets using data and intent-based targeting.…I’m Michiel Nijsten, a freelance digital marketer based in Lanaken. I specialize in performance marketing (SEA & social ads) and organic growth (SEO & G EO), helping companies maximize ROI and drive measurable growth. I manage and optimize campaigns, set up tracking and reporting, and provide strategic consulting and training. My focus is conversion-driven results, efficiency improvements, and scalable budgets using data and intent-based targeting.

Michiel Nijsten

Performance Marketer, Digital Marketer, SEO Expert, +2

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I’m Michiel Nijsten, a freelance digital marketer based in Lanaken. I specialize in performance marketing (SEA & social ads) and organic growth (SEO & G EO), helping companies maximize ROI and drive measurable growth. I manage and optimize campaigns, set up tracking and reporting, and provide strategic consulting and training. My focus is conversion-driven results, efficiency improvements, and scalable budgets using data and intent-based targeting.…I’m Michiel Nijsten, a freelance digital marketer based in Lanaken. I specialize in performance marketing (SEA & social ads) and organic growth (SEO & G EO), helping companies maximize ROI and drive measurable growth. I manage and optimize campaigns, set up tracking and reporting, and provide strategic consulting and training. My focus is conversion-driven results, efficiency improvements, and scalable budgets using data and intent-based targeting.

Available to hire

I’m Michiel Nijsten, a freelance digital marketer based in Lanaken. I specialize in performance marketing (SEA & social ads) and organic growth (SEO & G EO), helping companies maximize ROI and drive measurable growth.

I manage and optimize campaigns, set up tracking and reporting, and provide strategic consulting and training. My focus is conversion-driven results, efficiency improvements, and scalable budgets using data and intent-based targeting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Fluent

German

Beginner

French

Intermediate

Work Experience

Online Marketing Specialist at NoNoMa,

July 16, 2026 - Present

Digital Marketing Specialist at Digitong (Tonger en)

November 2, 2021 - April 2, 2026

Developed and executed digital communication strategies with a strong focus on SEA, SEO, and G EO. Set up, monitored, optimized, and reported on digital advertising campaigns primarily via Google Ads and social platforms (Meta & LinkedIn). Consulted clients on SEA campaign strategy and performed daily monitoring and reporting through Google Analytics. Provided training sessions on SEA, SEO, G EO, and dashboards.

Online Marketing Specialist at NoNoMa,

January 1, 2021 - December 1, 2021

- Further development and execution of digital communication strategies. - Setup, management, optimization, and reporting of digital advertising campaigns, primarily through Google Ads & social media platforms - Consulting clients on SEA campaign strategies. - Daily monitoring and reporting through Google Analytics. - Hosting webinars on SEA & SEO from small groups to large lecture halls. - Creating email marketing campaigns using Mailchimp.

Digital Marketing Specialist at MNconsulting (assumed from email domain mnconsulting.be)

February 1, 2020 - November 1, 2021

Further development and execution of digital communication strategies, including setup, management, optimization, and reporting of digital advertising campaigns mainly through Google Ads and social media platforms. Advised clients on SEA campaign strategy, handled daily monitoring and reporting in Google Analytics, and hosted webinars on SEA & SEO. Created email marketing campaigns using Mailchimp.

Team Manager at Key Point, Inc, Pomona, California

June 1, 2018 - January 1, 2019

Promoted from Sales Representative to Team Manager in less than one month. Managed and coached teams of sales representatives, conducted interviews and evaluations for potential hires, trained representatives using the company’s marketing system, and monitored KPIs. Analyzed potential sectors to determine product-market success opportunities.