I’m Ayomide Olatunji, a marketing and brand communication strategist with 8+ years of experience helping brands grow through thoughtful strategy, compelling digital experiences, and strong visual identity. I love turning changing consumer needs into practical marketing plans—designing content, campaigns, and brand interactions that feel authentic, engaging, and measurable. From spearheading sustainable social media and SEO/PPC strategies to directing content from concept to delivery, I bring a blend of strategic thinking and creative execution. I also enjoy building innovative brand assets, including 2D video work and brand design, and I’ve managed full projects end-to-end with budgeting, staffing, and cross-functional collaboration to ensure lasting customer loyalty and relevance.…

Ayomide Olatunji

I’m Ayomide Olatunji, a marketing and brand communication strategist with 8+ years of experience helping brands grow through thoughtful strategy, compelling digital experiences, and strong visual identity. I love turning changing consumer needs into practical marketing plans—designing content, campaigns, and brand interactions that feel authentic, engaging, and measurable. From spearheading sustainable social media and SEO/PPC strategies to directing content from concept to delivery, I bring a blend of strategic thinking and creative execution. I also enjoy building innovative brand assets, including 2D video work and brand design, and I’ve managed full projects end-to-end with budgeting, staffing, and cross-functional collaboration to ensure lasting customer loyalty and relevance.…

Available to hire

I’m Ayomide Olatunji, a marketing and brand communication strategist with 8+ years of experience helping brands grow through thoughtful strategy, compelling digital experiences, and strong visual identity. I love turning changing consumer needs into practical marketing plans—designing content, campaigns, and brand interactions that feel authentic, engaging, and measurable.

From spearheading sustainable social media and SEO/PPC strategies to directing content from concept to delivery, I bring a blend of strategic thinking and creative execution. I also enjoy building innovative brand assets, including 2D video work and brand design, and I’ve managed full projects end-to-end with budgeting, staffing, and cross-functional collaboration to ensure lasting customer loyalty and relevance.

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Language

English
Advanced

Work Experience

Content Lead (Remote) at Brief Essentials
January 1, 2023 - January 1, 2023
Developed and managed digital content strategies to enhance brand presence and engagement. Oversaw content creation, ensuring alignment with brand voice and marketing objectives. Analyzed content performance metrics to optimize strategies and improve results.
Content Lead (Remote) (Freelance) at Brief Essentials
January 1, 2022 - January 1, 2023
Created and managed digital content strategies to increase brand presence and engagement. Led content creation while ensuring alignment with brand voice and marketing objectives. Used content performance metrics to refine strategies and improve outcomes.
Media Expert & Project Manager at Motion Culture, Lagos
January 1, 2022 - January 1, 2022
Managed media projects from inception to completion, overseeing staffing and budgeting. Developed and executed advertising campaigns across online channels (social media, search engines, blogs, e-newsletters). Evaluated campaign performance, making data-driven adjustments to improve outcomes.
Media Expert & Project Manager at Motion Culture, Lagos
December 1, 2021 - January 1, 2022
Managed media projects from inception to completion, including staffing and budgeting. Developed and executed advertising campaigns across social media, search engines, blogs, and e-newsletters. Monitored campaign performance, made data-driven adjustments, and improved results through continuous optimization.
Digital Marketing & Brand Communication Expert at Hush'D
January 1, 2021 - Present
Developed and advocated sustainable marketing strategies aligned with evolving consumer needs. Planned and managed social media campaigns, created written/graphic/video content for brand growth, and supported SEO and PPC initiatives. Championed growth methods that leverage customer “passion points” to build loyalty and deeper brand affinity, guiding brand managers to connect with core consumer values. Optimized consumer experience to strengthen resonance with community identities and improve engagement and retention.
Product Designer and Digital Media Manager at Ethnikcity
January 1, 2020 - January 1, 2020
Researched fashion trends and consumer preferences to inform product development. Collaborated on new product ideas and sketches; created patterns for mass production; oversaw design production, fittings, pricing, and marketing. Maintained relationships with vendors and models; communicated technical design information for samples; developed tech packs and CAD sketches for stakeholders.
Product Designer and Digital Media Manager at Ethnikcity
January 1, 2019 - January 1, 2020
Informed product development through research on fashion trends and consumer preferences. Collaborated with the design team to generate product ideas and sketches, produced clothing patterns for mass production, and oversaw design production including fittings, pricing, and marketing inputs. Coordinated with vendors, suppliers, and models; communicated technical details for customer samples; designed for upcoming seasons with selected fabrics and trims; created detailed tech packs and CAD sketches. Managed digital media operations including website content/structure, social media presence, advertising strategies, and tracking analytics to identify effective customer acquisition approaches. Oversaw production of digital products such as ebooks, podcasts, and mobile applications.
Fashion Illustrator at Datina Designs
January 1, 2019 - January 1, 2019
Created designs for garments, shoes, and accessories; translated designers' visions into detailed illustrations; sketched using multiple media; produced layouts for catalogs and advertising; developed fabric patterns and communicated designs to designers, buyers, and production teams.
Fine Art Teacher at CSS Secondary School, Uyo
January 1, 2018 - January 1, 2018
Taught fine art to secondary school students; developed lesson plans and curriculum; fostered creativity and artistic expression.

Education

B.Sc. in Home Science and Management at Federal University of Agriculture, Abeokuta
January 11, 2030 - January 1, 2016
Senior School Certificate at Laro Grammar School, Osogbo
January 11, 2030 - January 1, 2010
First School Leaving Certificate at El Shaddai Nursery and Primary School
January 11, 2030 - January 1, 2004
B.Sc. in Home Science and Management at Federal University of Agriculture, Abeokuta
January 1, 2016 - January 1, 2016
Senior School Certificate at Laro Grammar School, Osogbo
January 1, 2010 - January 1, 2010
First School Leaving Certificate at El Shaddai Nursery and Primary School
January 1, 2004 - January 1, 2004

Qualifications

Marketing & Brand Communication Bootcamp
February 1, 2024 - November 19, 2025
Customer Service and Leadership Training
January 1, 2023 - November 19, 2025
Foundations of Project Management
August 1, 2022 - November 19, 2025
Agile Project Management
August 1, 2022 - November 19, 2025
Build Wireframes and Low-Fidelity Prototypes
April 1, 2022 - November 19, 2025
Start the UX Design Process: Empathize, Define, and Ideate
April 1, 2022 - November 19, 2025
Foundations of User Experience (UX) Design
April 1, 2022 - November 19, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Consumer Goods, Retail
    Hush'D Brand Strategy
    Goals: The aim is to reposition Hush’D in the skincare market by revamping its product packaging and aligning its brand identity with contemporary aesthetics. The primary goals were to increase brand recognition, boost perceived value, and expand market reach. Approach: Comprehensive Market Research: Conducted surveys and focus groups to understand consumer preferences and emerging trends in skincare packaging. Brand Storytelling: Crafted compelling narratives around the brand’s heritage and commitment to quality, shared via digital platforms and revamped in-store displays. Results Achieved a 35% increase in brand recognition within six months postlaunch. Portfolio link: ayomideolatunji.com…