Hi, I’m Miguel Lamartine, a Senior Brand Designer based in Wellington, New Zealand. I specialize in building and evolving visual identity systems across multiple industries, blending strategic thinking with hands-on execution to deliver cohesive brand experiences across digital and physical touchpoints. I work as both a freelance consultant and embedded designer, collaborating with startups, agencies, and teams to create scalable design systems, effective branding, packaging, editorial design, and user-centric experiences.

Miguel Lamartine

Hi, I’m Miguel Lamartine, a Senior Brand Designer based in Wellington, New Zealand. I specialize in building and evolving visual identity systems across multiple industries, blending strategic thinking with hands-on execution to deliver cohesive brand experiences across digital and physical touchpoints. I work as both a freelance consultant and embedded designer, collaborating with startups, agencies, and teams to create scalable design systems, effective branding, packaging, editorial design, and user-centric experiences.

Available to hire

Hi, I’m Miguel Lamartine, a Senior Brand Designer based in Wellington, New Zealand. I specialize in building and evolving visual identity systems across multiple industries, blending strategic thinking with hands-on execution to deliver cohesive brand experiences across digital and physical touchpoints.

I work as both a freelance consultant and embedded designer, collaborating with startups, agencies, and teams to create scalable design systems, effective branding, packaging, editorial design, and user-centric experiences.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Senior Brand Designer at Self-Employed / Freelance
January 1, 2019 - Present
Consulting & brand design projects such as brand strategy, packaging, editorial design, and other multidisciplinary design projects for various global clients.
Senior Brand Designer at Orange Sprocket
April 1, 2023 - October 8, 2025
Brand Designer for a Canadian Brand Agency. Development of design projects such as landing pages, packaging, and various branding projects.
Brand Designer at Buda.com
July 1, 2022 - October 8, 2025
Brand guardian and project management leader for a fintech startup, with a key focus on strategy design and brand development.
Intermediate Designer at DYU Diseño (McCann Group)
December 1, 2014 - October 8, 2025
Development and strategy of Branding projects and Communication strategies.
Intermediate Designer at Porta 4 Design Studio
May 1, 2012 - October 8, 2025
Development of design branding and editorial projects.
Intermediate Designer at Magia Liquid Agency
August 1, 2011 - October 8, 2025
Development of branding, editorial and other integral projects based on the Design Thinking methodology.
Junior Designer at RCC Medios
November 1, 2009 - October 8, 2025
Various communication projects including retail services, web design and branding.
Senior Designer at Puerto Diseño
August 1, 2019 - October 8, 2025
Development of design projects, branding, packaging, editorial design, space design, wayfinding among others.
Designer / Consultant at b2o (Ex interbrand)
October 1, 2012 - October 8, 2025
Development of strategic branding projects as part of a multidisciplinary team.
Associate Professor at Design School, Universidad Andres Bello (Chile)
January 1, 2011 - October 8, 2025
1st and 2nd Year Students, Course: Design Workshop
Junior Designer at Imax Branding (Chile)
April 1, 2010 - October 8, 2025
Corporate Identity, Packaging, Editorial Design, Branding.
Head Of Art at Pejerrey Digital Agency (Chile)
December 1, 2019 - October 8, 2025
Head of Branding and Design Projects. Responsibilities included social media strategy, graphic brand guides and design team leadership.
Brand Designer & Consultant (Freelance) at Freelance
January 1, 2019 - Present
Delivered brand identity systems and visual assets for clients across multiple industries. Worked as an embedded designer within client teams, supporting ongoing brand development and implementation. Collaborated with branding agencies as an external design partner, contributing to identity systems and campaign execution. Developed scalable design systems and visual resources to ensure consistency across digital and physical touchpoints. Adapted to different team structures, workflows, and project needs across local and international clients.
Brand Designer (Contract) at GNS Science
May 1, 2024 - October 1, 2024
Contributed to the development of a new brand design system. Supported internal and external communications through scalable visual guidelines. Collaborated with stakeholders to align design with organisational strategy.
Brand Designer (Contract) at OrangeSprocket Agency
February 1, 2023 - April 1, 2023
Delivered branding, packaging, and digital assets for agency clients. Collaborated with cross-functional teams to ensure cohesive brand execution. Contributed to end-to-end branding projects, from concept to final delivery.
Brand Designer at Buda.com
October 1, 2021 - July 1, 2022
Led brand design and visual direction for a fintech startup. Acted as a strategic partner across teams, supporting brand and design decisions in product and communication. Collaborated closely with product and UX teams to align brand and user experience across digital platforms. Contributed to the development of design systems to ensure consistency and scalability. Supported and guided a small team of designers across brand and communication projects.
Senior Designer at Puerto Diseño
January 1, 2015 - August 1, 2019
Led branding, packaging, editorial, and environmental design projects across multiple industries. Developed visual identity systems and wayfinding solutions for corporate environments. Delivered cohesive brand experiences across physical and digital touchpoints.
Senior Designer at DYU Diseño (McCann Group)
October 1, 2012 - December 1, 2014
Delivered branding, packaging, and digital assets for agency clients.Collaborated with cross-functional teams to ensure cohesive brand execution. Worked alongside advertising teams to support campaigns, contributing brand design across integrated projects.
Brand Consultant / Designer at b2o (ex Interbrand)
April 1, 2012 - October 1, 2012
Supported strategic branding projects as part of a multidisciplinary team. Contributed to the development of brand systems across communication channels and digital platforms.
Graphic Designer at Porta4 Design Studio
October 1, 2011 - May 1, 2012
W orked on branding and editorial design projects for corporate clients. Supported concept development and design execution.
Intermediate Designer at Magia Liquid
June 1, 2010 - August 1, 2011
Delivered branding and editorial projects using a design thinking approach. Contributed to integrated communication systems.

Education

Bachelor’s Degree in Graphic Design at Universidad Andres Bello (Chile)
January 1, 2003 - January 1, 2007
Architecture studies (3 semesters) at Universidad Andres Bello (Chile)
January 1, 2001 - January 1, 2003
Diploma in Typography Digital Font Design at Pontificia Universidad Católica (Chile)
January 1, 2012 - January 1, 2012
Diploma in Branding Creation of Brand Value at Pontificia Universidad Católica (Chile)
January 1, 2022 - January 1, 2022
Bachelor’s Degree in Graphic Design at Universidad Andrés Bello, Chile
January 1, 2003 - January 1, 2007
Diploma in Branding at Pontificia Universidad Católica de Chile
January 1, 2022 - January 1, 2022
Diploma in Typography at Pontificia Universidad Católica de Chile
January 1, 2012 - January 1, 2012
UX/UI Design Specialization at Talento Digital para Chile
January 1, 2026 - January 1, 2026

Qualifications

Diploma in Typography Digital Font Design
January 1, 2012 - January 1, 2012
Diploma in Branding Creation of Brand Value
January 1, 2022 - January 1, 2022
Diploma in Branding
January 1, 2022 - January 1, 2022
Diploma in Typography
January 1, 2012 - January 1, 2012
UX/UI Design Specialization
January 1, 2026 - January 1, 2026

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Retail
    Portfolio 2025
    Portfolio of Miguel Lamartine — Brand Designer A selection of branding and design projects.