I have always had the drive to create something of my own. That first led me into trading, where more than five years of reading markets, managing risk and making decisions under pressure taught me discipline, patience and emotional control. That entrepreneurial mindset later pushed me to build Oro y Plata Colombia, my own jewelry ecommerce brand. Starting from zero taught me the entire customer journey: from offer development and client communication to suppliers, logistics, Shopify and paid advertising. I also enjoy understanding people and providing personalized service in English and Spanish, and I’ve worked on Shopify transformation and ecommerce strategy for luxury and international clients.

Miguel Ángel Puerta Montoya

I have always had the drive to create something of my own. That first led me into trading, where more than five years of reading markets, managing risk and making decisions under pressure taught me discipline, patience and emotional control. That entrepreneurial mindset later pushed me to build Oro y Plata Colombia, my own jewelry ecommerce brand. Starting from zero taught me the entire customer journey: from offer development and client communication to suppliers, logistics, Shopify and paid advertising. I also enjoy understanding people and providing personalized service in English and Spanish, and I’ve worked on Shopify transformation and ecommerce strategy for luxury and international clients.

Available to hire

I have always had the drive to create something of my own. That first led me into trading, where more than five years of reading markets, managing risk and making decisions under pressure taught me discipline, patience and emotional control. That entrepreneurial mindset later pushed me to build Oro y Plata Colombia, my own jewelry ecommerce brand.

Starting from zero taught me the entire customer journey: from offer development and client communication to suppliers, logistics, Shopify and paid advertising. I also enjoy understanding people and providing personalized service in English and Spanish, and I’ve worked on Shopify transformation and ecommerce strategy for luxury and international clients.

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Experience Level

Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Retail Clerk | Guest Service & Sales at Atlantis The Palm | Kerzner International
December 1, 2025 - Present
Serve international and high profile guests at a leading luxury hotel in Dubai, following Forbes service standards. Help each customer find what works for them through genuine conversation and natural cross-selling/upselling. Contribute to departmental sales targets and participated in achieving the best February on record with over USD 1M in department sales. Support operations across 15 stores: monthly inventory counts, product presentation, store organization, stock replenishment, and accurate cash/card handling.
Freelance Ecommerce & Digital Growth Strategist at Independent
June 1, 2025 - Present
Help brands build online sales strategy from the ground up across Shopify and Meta Ads. Design and improve homepage, product pages, and collections with a focus on clarity and ease of purchase. Plan advertising campaigns and align website, ads, and content storytelling to convert attention into sales.
Luxury Retail Sales Advisor to Digital Strategy & Ecommerce Manager at Pursuit
January 1, 2025 - November 30, 2025
Started on the sales floor of a luxury streetwear boutique in Medellín, selling high-value collectibles through storytelling while supporting stock, store presentation, and cash handling. Promoted to build the company’s Shopify store from scratch, creating a catalog of 1,400+ active products and structuring collections, navigation, inventory, and visual presentation. Connected the website with Meta Ads and content strategy; by the 2025 holiday season, online sales reached more than half of physical store performance.
Co Founder & Ecommerce Lead at Oro y Plata Colombia
March 1, 2024 - Present
Built a Colombian jewelry ecommerce brand from scratch, managing nearly every part of the business end-to-end. Created the Shopify store, content, and advertising strategy; managed product catalog and sold directly through WhatsApp. Handled inventory, suppliers, shipping, customer service, spreadsheets, finance, and daily operational decisions. Grew the brand without personal investment by using the business to fund advertising and operations. Generated 40,000+ USD in sales since launch and remains profitable.

Education

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Qualifications

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Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Media & Entertainment, Professional Services