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I’m Mikael Clement, a globetrotter marketer with 13+ years of digital marketing experience across Japan, France and Switzerland, and I studied in the United States. I thrive in multicultural environments and enjoy leading teams to deliver global-to-regional marketing execution. I’m passionate about building data-driven, growth-oriented strategies that connect products with people across Paid Search, Social, and Feed/Commerce ecosystems. Throughout my career, I’ve managed large-scale accounts, shaped branding across web channels, and driven measurable growth for eCommerce and education brands. I value cross-functional collaboration, clear storytelling, and hands-on optimization to turn marketing plans into tangible results for diverse markets.…I’m Mikael Clement, a globetrotter marketer with 13+ years of digital marketing experience across Japan, France and Switzerland, and I studied in the United States. I thrive in multicultural environments and enjoy leading teams to deliver global-to-regional marketing execution. I’m passionate about building data-driven, growth-oriented strategies that connect products with people across Paid Search, Social, and Feed/Commerce ecosystems. Throughout my career, I’ve managed large-scale accounts, shaped branding across web channels, and driven measurable growth for eCommerce and education brands. I value cross-functional collaboration, clear storytelling, and hands-on optimization to turn marketing plans into tangible results for diverse markets.

Mikael Clement

Digital Marketer, Marketing Strategist, Brand Strategist, +1

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I’m Mikael Clement, a globetrotter marketer with 13+ years of digital marketing experience across Japan, France and Switzerland, and I studied in the United States. I thrive in multicultural environments and enjoy leading teams to deliver global-to-regional marketing execution. I’m passionate about building data-driven, growth-oriented strategies that connect products with people across Paid Search, Social, and Feed/Commerce ecosystems. Throughout my career, I’ve managed large-scale accounts, shaped branding across web channels, and driven measurable growth for eCommerce and education brands. I value cross-functional collaboration, clear storytelling, and hands-on optimization to turn marketing plans into tangible results for diverse markets.…I’m Mikael Clement, a globetrotter marketer with 13+ years of digital marketing experience across Japan, France and Switzerland, and I studied in the United States. I thrive in multicultural environments and enjoy leading teams to deliver global-to-regional marketing execution. I’m passionate about building data-driven, growth-oriented strategies that connect products with people across Paid Search, Social, and Feed/Commerce ecosystems. Throughout my career, I’ve managed large-scale accounts, shaped branding across web channels, and driven measurable growth for eCommerce and education brands. I value cross-functional collaboration, clear storytelling, and hands-on optimization to turn marketing plans into tangible results for diverse markets.

Available to hire

I’m Mikael Clement, a globetrotter marketer with 13+ years of digital marketing experience across Japan, France and Switzerland, and I studied in the United States. I thrive in multicultural environments and enjoy leading teams to deliver global-to-regional marketing execution. I’m passionate about building data-driven, growth-oriented strategies that connect products with people across Paid Search, Social, and Feed/Commerce ecosystems.

Throughout my career, I’ve managed large-scale accounts, shaped branding across web channels, and driven measurable growth for eCommerce and education brands. I value cross-functional collaboration, clear storytelling, and hands-on optimization to turn marketing plans into tangible results for diverse markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

German

Intermediate

Work Experience

Senior Digital Account Manager SEM at Publicis Media

February 1, 2025 - November 20, 2025

Lead SEM strategies for major eCommerce clients with extensive product feeds, ensuring performance growth across Paid Search and Shopping campaigns. Develop, implement, and optimise performance-driven campaigns focused on efficiency and scalable growth (tROAS, tCPA). Drive measurable improvements in campaign effectiveness, doubling client ROAS within the first months. Collaborate closely with cross-functional teams and clients to align media strategies with business goals and market dynamics.

Senior Consultant, e-Commerce at Webrepublic

December 1, 2024 - December 1, 2024

Manage large-scale, national and international paid social & paid search strategies for a portfolio of clients within different industries with media spend up to 12 Mio+, including tROAS and tCPA campaigns; coordinate four language consultants. Responsible for the feed management of various clients up to 500k SKUs and 36 export feeds, including onboarding and ongoing rules creation for promotions. Account Management for several accounts on top level strategy: Paid Search, Shopping, Social & Feed; expert in up-sale, cross-sale with proven track record. Proficiently deliver engaging presentations on highly technical topics during public events, showcasing our agency expertise and enhancing our visibility.

Digital Strategy Manager at EF Education First

November 1, 2022 - November 1, 2022

Responsible for the Paid Search and Social Media Paid strategy of lead generation for multiples countries. (12 Mio+ Media Spend) Plan, manage and optimize CPA campaigns on Google networks (GSN, GDN, YouTube). Develop social advertising campaigns (Facebook, Instagram, TikTok). Manage, plan and adjust budgets to achieve objectives. Oversee reporting, analysis and communication of advertising campaigns with stakeholders. Manage relationship with markets including local visits, report on performance and planning.

Digital Marketing Manager at Weleda

March 1, 2022 - March 1, 2022

Manage a team of three: Traffic & SEO Manager, Social Media Manager, Digital Marketing Specialist. Spearhead all branding across the web, leading direct-to-consumer marketing: owned websites, emailing, ads, social, resellers, collaborations, media strategies. Manage media channels, including SEO/SEA, display advertising, mobile advertising, video advertising, social advertising, affiliates with a 3 Mio+ media budget. Create and activate branding, performance and acquisition digital campaigns. Ensure promotions seasonally on eShop and across the web aligned with Products Managers. Implement digital transformations: Pricing strategy, CRM, loyalty program, marketing automations interacting with key business units including headquarter. Increasing eShop net sales each years by 15%.

Marketing Project Manager at e-Talentbank

August 1, 2018 - August 1, 2018

Managed local and outbound branding for Japanese clients on global scale. Online marketing campaigns with media channels in multiple languages and markets. Activated branding, performance and acquisition digital campaigns. Supervised art direction, localisation, website creation and ofﬂine promotion.