Available to hire
I am an SEO Specialist with nearly 3 years of experience. I am meticulous and methodical, eager to continue my development in this ever-growing industry by continuously learning and staying aware of any algorithm updates. I am passionate about applying my skills in SEO audits, keyword research, and content creation to help businesses grow their online presence effectively.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Afrikaans
Advanced
Work Experience
SEO Specialist at Poirier Agency
May 1, 2025 - PresentPerformed comprehensive SEO audits using tools like Screaming Frog, SEMrush, and Ahrefs to identify crawlability, indexing, and site structure issues. Monitored and analyzed key SEO performance metrics such as organic traffic, keyword rankings, CTR, and brand vs. non-brand clicks using Google Analytics and Search Console. Created strategy and actionable steps for SEO and Conversion Rate Optimization (CRO). Created Click-up tasks and collaborated with web developers, copywriters and design teams to implement best practices. Conducted service page keyword research and framework creation and optimized Google My Business for local SEO.
Junior Digital Marketer at Global One Agency
January 1, 2025 - August 26, 2025Led generation campaign creation including extracting and compiling client data for the sales team. Performed email outreach and cold calling. Assisted CEO with errands, administrative tasks, and scheduled meetings. Created SEO-aligned blog content after conducting keyword research and validated content quality. Developed standard operating procedures (SOPs) for client onboarding and technical setup (Cloudways + WordPress). Managed Monday.com for task creation and tracking and followed up with team members. Managed client projects as SEMrush Administrator, monitored website performance, and delivered SEO audit reports. Provided web development support by setting up secure hosting, managing staging environments, importing themes, CMS maintenance, and implemented site tagging with GSC and GA. Conducted SEO audits and implemented minor technical SEO fixes. Met with clients, gathered requirements and feedback, communicated needs to developers, and provided updates back to clients.
Search Marketing Intern at Mindfield Digital
March 1, 2024 - August 26, 2025Learned fundamentals of SEO. Conducted basic SEO audits using Screaming Frog and SEMrush. Delivered presentations on findings via Microsoft PowerPoint. Introduced to Looker Studio and data analysis.
SEO Assistant (Freelance) at Silience Digital
February 1, 2025 - August 26, 2025Rewrote meta data based on keyword research following meta data best practices and implemented them using Yoast SEO plugin.
Junior SEO Strategist at Ogilvy
May 1, 2025 - August 26, 2025Completed all SEMrush Academy SEO courses including Fundamentals, Crash Course, Local SEO, and Keyword Research. Conducted regular audits and suggestions using SEMrush, PageSpeed Insights, Screaming Frog, Google Search Console, and Rich Results test. Communicated through Microsoft Teams and Outlook. Presented findings in Excel, Google Docs, and Microsoft PowerPoint. Received workshop sessions from head of SEO. Conducted meta data suggestions according to SEO best practices.
Education
Certificate of Higher Education Marketing Management NQ4 & NQ5 at CapaCITI System Development
January 1, 2016 - December 1, 2020Bachelors Pass at Edgemead High School
January 11, 2030 - August 26, 2025Qualifications
Certificate of Higher Education Marketing Management NQ4 & NQ5
January 1, 2016 - December 1, 2020Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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