Mikaeel Albertyn

Completed all SEMrush Academy SEO courses including Fundamentals, Crash Course, Local SEO, and Keyword Research. Conducted regular audits and suggestions using SEMrush, PageSpeed Insights, Screaming Frog, Google Search Console, and Rich Results test. Communicated through Microsoft Teams and Outlook. Presented findings in Excel, Google Docs, and Microsoft PowerPoint. Received workshop sessions from head of SEO. Conducted meta data suggestions according to SEO best practices.

Performed comprehensive SEO audits using tools like Screaming Frog, SEMrush, and Ahrefs to identify crawlability, indexing, and site structure issues. Monitored and analyzed key SEO performance metrics such as organic traffic, keyword rankings, CTR, and brand vs. non-brand clicks using Google Analytics and Search Console. Created strategy and actionable steps for SEO and Conversion Rate Optimization (CRO). Created Click-up tasks and collaborated with web developers, copywriters and design teams to implement best practices. Conducted service page keyword research and framework creation and optimized Google My Business for local SEO.

Rewrote meta data based on keyword research following meta data best practices and implemented them using Yoast SEO plugin.