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Mikaela

Available to hire

Hi, I'm Mikaela, a creative and results-driven social media manager with hands-on experience in B2C and B2B marketing, Pinterest marketing, and digital content creation.

About

Hi, I’m Mikaela, a creative and results-driven social media manager with hands-on experience in B2C and B2B marketing, Pinterest marketing, and digital content creation.

I excel at building brand visibility, designing engaging visuals, and analyzing performance to fuel growth. I thrive on clear client communication and project management, bringing a balanced mix of creativity and organization to help businesses strengthen their online presence.

  • 1 year's experience
  • Joined March 2026

Languages

  • EnglishFluent
  • AfrikaansAdvanced
  • DutchBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Education

Work experience

Social Media Manager, Content Creator (Freelance) · Self-Employed / FreelanceNov 2025 – Present · 1 yr 1 mo

Set up and managed social media accounts (Instagram & Facebook) from scratch, created and scheduled digital content including graphics, flyers and branded visuals, planned content calendars, tracked content performance and engagement metrics, and adapted marketing materials across formats and platforms for cohesive branding. Provided creative support for event promotions across online and offline channels.

Pinterest Manager & Founder · Freelance Business OwnerJan 2025 – Present · 1 yr 11 mos

Founded and managed a Pinterest and social media marketing business, oversaw client work from setup to strategy to performance reporting. Increased client visibility and website traffic through SEO-driven Pinterest strategy and consistent pin design. Built and optimized boards for targeted audience segments.

Education

Certificate in Social Media Management · Head Professionals (startup)2030 – 2026
Certified Digital Marketing Pro · Digital Marketing Institute (DMI)2030 – 2026
LinkedIn Business Growth Academy Certificate · LinkedIn Business Growth Academy2030 – 2026
CPD-accredited Certificate in Social Media Management · Head Professionals2030 – 2026

Certifications and awards

CPD-accredited Certificate in Social Media Management2030 – 2026
Certificate in Social Media Management2030 – 2026
Certified Digital Marketing Pro2030 – 2026
LinkedIn Business Growth Academy - Certificate2030 – 2026

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