InSchoolwear.com - Web Developer | Mailchimp Admin | E-Commerce Optimization Specialist
Michael E. Loucas
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• Built WordPress site with “same-email registration”, supporting high-volume online sales.
• Managed Mailchimp for 15,000 users, segmenting by school; targeted campaigns achieved 53% open rate and ~$90,000 in additional sales.
• Secured site with Wordfence, blocking ~700 fake accounts weekly.
• Developed PHP/WPBakery shop pages with school crests, enhancing UX.
• Streamlined MySQL with batch processes, improving maintenance and speed.
• Created custom shipping and tax-exempt plugins for multiple checkout options.
• Added Google Translate for international accessibility.
• Supported 2–10 customers daily with account issues.