Directed organic social strategy for 15+ profiles across 6 national brands (MarineMax, MarineMax Yachts, MarineMax Vacations, Newcoast Financial Services, Galeon Yachts, Cruisers Yachts), growing audience from 147K to 338K. Generated 259M impressions, 5.1M engagements, and 68.6M video views through platform-specific content optimization. Drove a 288% increase in website traffic by aligning social content with paid media and sales teams. Built and governed a multi-brand content system with voice standards and visual guidelines, and managed external partners and agencies. Presented performance insights to C-suite and translated analytics into revenue-driven recommendations. Operationalized AI-powered content workflows to speed captioning and analytics synthesis, reducing time-to-publish while maintaining quality.

Social Media & Public Relations Manager at Proforma

October 1, 2021 - September 1, 2022

Overhauled content formats, visual approach, and publishing cadence, driving a 96% increase in engagement, 340% growth in impressions, and 37% audience expansion within 12 months. Built an editorial calendar system supporting product launches, promotions, and brand announcements while enforcing creative consistency across channels. Secured earned media coverage via strategic PR outreach and monitored cross-platform performance to guide iterative content decisions.

Marketing Coordinator at Tampa Bay Lightning

January 1, 2018 - October 1, 2021

Managed social media strategy for three brands (Lightning Made, Lightning Alumni, and Lightning High School Hockey League) across Twitter, Facebook, YouTube, and Instagram in support of national campaigns and partnership activations. Planned and executed quarterly digital marketing campaigns; presented KPIs and audience insights to senior leadership to inform creative strategy and content direction. Created the first-ever all-girls high school hockey team in Florida and developed community content and social programming supporting back-to-back Stanley Cup runs (2020, 2021).