Available to hire
I am an entrepreneurial growth strategist with over 8 years of experience blending marketing, data, and technology to drive business success. I have built a solid foundation in performance marketing and data-driven growth, while also developing systems to optimize, automate, and analyze business operations.
Throughout my career, I have launched innovative affiliate programs, developed AI-powered performance management assistants, and scaled companies by integrating technical automation with strong strategic execution. I’m passionate about applying cutting-edge technology to solve complex growth challenges and deliver scalable results.
Language
Dutch
Fluent
English
Advanced
Work Experience
Head of Growth at iGaming Startup
December 31, 2025 - August 26, 2025Led growth initiatives in regulated markets including launching an affiliate program that activated over 500 partners within six months, significantly contributing to company growth. Developed low-code automation solutions to streamline onboarding and partner processes. Designed secure AI agents in Azure that functioned as junior to mid-level performance managers, handling partner screening, scoring, and advising, which reduced manual workload and enabled scaling without increasing headcount.
Sr. Performance Manager at Confidential
January 1, 2024 - August 26, 2025Managed performance marketing for a SaaS agency, analyzing affiliate traffic, user funnels, and conversion events to identify growth opportunities. Delivered data-backed insights to partners to optimize targeting and scale campaigns effectively. Worked with product and engineering teams to build an in-house tracking system that improved attribution accuracy and data-driven decision making.
Co-Founder at Supply Digital
January 1, 2023 - August 26, 2025Acquired and rebuilt German e-commerce brands managing full growth strategies including marketing, logistics, and backend operations. Drove brand growth via performance marketing using Meta and Google, direct response campaigns, and streamlined fulfillment workflows. Successfully exited brands through acquisition by larger firms.
Managing Director at Confidential
January 1, 2022 - August 26, 2025Led media buying and performance agency scaling to over €1M in ad spend across Meta, Pinterest, Google, SMS, and push. Architected backend and in-house tools for tracking, traffic optimization, compliance, and automated load balancing. Managed data pipelines for campaign performance, A/B testing, and automated decision-making. Secured €100K investment within six months based on technical execution and early results.
Affiliate Manager at Confidential
January 1, 2019 - August 26, 2025Promoted internally due to strong performance and stakeholder relationships at a performance marketing agency specializing in data management and monetization. Analyzed affiliate data sets to identify trends and scaling opportunities. Advised affiliates on optimization strategies and flagged compliance risks to maintain data integrity and reduce fraud. Developed industry knowledge through global conferences and partner interactions.
Education
Qualifications
Industry Experience
Gaming, Software & Internet, Media & Entertainment, Professional Services
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