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Brand designer and strategist with an architectural mindset, bringing structure, precision, and narrative clarity to every project. I design visual identities and systems driven by purpose—turning research and strategy into stories people can feel. I lead end-to-end multidisciplinary work across branding, packaging, web, and presentation—combining creative direction with analytical thinking. I also integrate new technologies (AI and generative tools) to push visual storytelling and help clients connect meaningfully with their audiences.…Brand designer and strategist with an architectural mindset, bringing structure, precision, and narrative clarity to every project. I design visual identities and systems driven by purpose—turning research and strategy into stories people can feel. I lead end-to-end multidisciplinary work across branding, packaging, web, and presentation—combining creative direction with analytical thinking. I also integrate new technologies (AI and generative tools) to push visual storytelling and help clients connect meaningfully with their audiences.

Mila Lukić

Art Director, Brand Designer, Packaging Designer, +2

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Brand designer and strategist with an architectural mindset, bringing structure, precision, and narrative clarity to every project. I design visual identities and systems driven by purpose—turning research and strategy into stories people can feel. I lead end-to-end multidisciplinary work across branding, packaging, web, and presentation—combining creative direction with analytical thinking. I also integrate new technologies (AI and generative tools) to push visual storytelling and help clients connect meaningfully with their audiences.…Brand designer and strategist with an architectural mindset, bringing structure, precision, and narrative clarity to every project. I design visual identities and systems driven by purpose—turning research and strategy into stories people can feel. I lead end-to-end multidisciplinary work across branding, packaging, web, and presentation—combining creative direction with analytical thinking. I also integrate new technologies (AI and generative tools) to push visual storytelling and help clients connect meaningfully with their audiences.

Available to hire

Brand designer and strategist with an architectural mindset, bringing structure, precision, and narrative clarity to every project. I design visual identities and systems driven by purpose—turning research and strategy into stories people can feel.

I lead end-to-end multidisciplinary work across branding, packaging, web, and presentation—combining creative direction with analytical thinking. I also integrate new technologies (AI and generative tools) to push visual storytelling and help clients connect meaningfully with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Serbian

Fluent

Chinese

Beginner

German

Beginner

Work Experience

Founder & Art Director at Mashta Design Studio

January 1, 2021 - Present

Founded Mashta Design Studio in Shenzhen and continued operations in Serbia. Provide end-to-end brand design services including art direction, packaging design, and web design for international clients from entrepreneurs to small companies. Lead concept development, creative strategy, and multidisciplinary project execution with a storytelling-focused approach. Recognized for original illustration and a creative design methodology, including multiple contest wins. Manage client relationships and project workflows independently while developing consistent visual systems informed by market research.

Freelance Designer

January 1, 2019 - January 1, 2021

Multidisciplinary designer (remote) supporting architecture, interior, and concept design work. Developed spatial narratives and concept storytelling for exhibitions, hospitality, and public spaces. Created architectural plans, 3D models, and presentation materials. Collaborated internationally to align design vision with client goals.

Architect & Concept Designer at OPR Studio

January 1, 2017 - January 1, 2019

Designed visual assets and UX/UI layouts as well as digital storytelling elements for premium WordPress themes. Collaborated with developers and creative teams to ensure cohesive and consistent execution. (Also included training/mentoring responsibilities for new designers.)

WordPress/Graphic Designer, Team Lead at QODE INTERACTIVE

January 1, 2016 - January 1, 2017

Worked on architectural and interior projects in Serbia and China, handling concept development and spatial storytelling. Produced 3D modeling and presentation materials, technical documentation, and supported client coordination. Used tools including Revit, AutoCAD, SketchUp, and Enscape to deliver detailed visualizations and construction-ready documents. Served as team lead while collaborating with developers and other stakeholders.

Architect & Interior Designer

January 1, 2015 - January 1, 2024

Delivered architecture and interior design across Serbia and China, including concept development, spatial storytelling, modeling/visualization, documentation, and client coordination.