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Hi, I’m Milad Moghadam, a senior social, influencer and creator marketing strategist based in London. With 12+ years of experience, I help brands grow audiences, build social content systems, and develop creator programmes and platform strategies for organisations like Sky, UFC, Mars, Coca-Cola and Sony. I’m focused on connecting creative ideas with platform behaviour, governance, performance reporting and commercial impact. Recently I’ve worked on TikTok Shop governance and high-volume creator moderation for Mars, RMA and related agencies, building practical escalation workflows and brand-safety processes. I’m passionate about turning data into actionable plans and collaborating with cross-functional teams to deliver measurable results.…Hi, I’m Milad Moghadam, a senior social, influencer and creator marketing strategist based in London. With 12+ years of experience, I help brands grow audiences, build social content systems, and develop creator programmes and platform strategies for organisations like Sky, UFC, Mars, Coca-Cola and Sony. I’m focused on connecting creative ideas with platform behaviour, governance, performance reporting and commercial impact. Recently I’ve worked on TikTok Shop governance and high-volume creator moderation for Mars, RMA and related agencies, building practical escalation workflows and brand-safety processes. I’m passionate about turning data into actionable plans and collaborating with cross-functional teams to deliver measurable results.

Milad Moghadam

Social Media Freelancer, Influencer Marketing Manager, Content Strategist, +5

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Hi, I’m Milad Moghadam, a senior social, influencer and creator marketing strategist based in London. With 12+ years of experience, I help brands grow audiences, build social content systems, and develop creator programmes and platform strategies for organisations like Sky, UFC, Mars, Coca-Cola and Sony. I’m focused on connecting creative ideas with platform behaviour, governance, performance reporting and commercial impact. Recently I’ve worked on TikTok Shop governance and high-volume creator moderation for Mars, RMA and related agencies, building practical escalation workflows and brand-safety processes. I’m passionate about turning data into actionable plans and collaborating with cross-functional teams to deliver measurable results.…Hi, I’m Milad Moghadam, a senior social, influencer and creator marketing strategist based in London. With 12+ years of experience, I help brands grow audiences, build social content systems, and develop creator programmes and platform strategies for organisations like Sky, UFC, Mars, Coca-Cola and Sony. I’m focused on connecting creative ideas with platform behaviour, governance, performance reporting and commercial impact. Recently I’ve worked on TikTok Shop governance and high-volume creator moderation for Mars, RMA and related agencies, building practical escalation workflows and brand-safety processes. I’m passionate about turning data into actionable plans and collaborating with cross-functional teams to deliver measurable results.

Available to hire

Hi, I’m Milad Moghadam, a senior social, influencer and creator marketing strategist based in London. With 12+ years of experience, I help brands grow audiences, build social content systems, and develop creator programmes and platform strategies for organisations like Sky, UFC, Mars, Coca-Cola and Sony. I’m focused on connecting creative ideas with platform behaviour, governance, performance reporting and commercial impact.

Recently I’ve worked on TikTok Shop governance and high-volume creator moderation for Mars, RMA and related agencies, building practical escalation workflows and brand-safety processes. I’m passionate about turning data into actionable plans and collaborating with cross-functional teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Persian

Fluent

Work Experience

Social, Influencer & Creator Governance Lead at RMA / Mars

January 1, 2026 - Present

Supporting Mars across creator, influencer and TikTok Shop activity, focusing on governance, moderation, brand safety, compliance workflows and campaign quality control. Built practical escalation processes across high-volume creator campaigns, agency coordination, risk review and stakeholder reporting. Worked across TikTok Shop affiliate campaigns, creator compliance, moderation gaps, Tier 1 and Tier 2 risk categories, removal requests and campaign learnings.

Social & Influencer Strategy Consultant at The Gold Studios

January 1, 2025 - January 1, 2025

Developed creator-led social and influencer strategies for Betway and Jackpot City, including YouTube growth plans, creator launch roadmaps and campaign concepts. Built influencer programme structures, content pillars and platform planning designed to drive long-term audience growth and brand relevance.

Social & Influencer Strategy Lead at WePlay / UFC / Howler Head

January 1, 2023 - January 1, 2024

Led creator and social strategy across UFC and Howler Head activity, including influencer-led campaign thinking, paid and organic funnel planning and performance-focused social content. Supported a D2C growth approach that contributed to £1.1m incremental revenue in three months and a 23% engagement uplift.

Global Head of Social Media & Marketing at Interesting Engineering

January 1, 2021 - January 1, 2023

Led global social media, content and audience growth strategy for a major digital publisher, overseeing platform strategy, team management, traffic growth and reporting. Delivered 200% year-on-year traffic growth, 300m+ social impressions and major uplift from Facebook and original video series.

Social Media Lead / Senior Social Strategist at Sky

January 1, 2018 - January 1, 2021

Worked across Sky Sports, Sky Sports News, Boxing and WSL social activity, building platform-native content strategies, creator-led formats and audience growth initiatives. Helped launch and scale creator-led formats including Saturday Social, which achieved 75m views in year one and delivered £3.4m in sponsorship value.

Head of Video & Social / Audience Development Lead at Diagonal View

January 1, 2014 - January 1, 2018

Built and scaled major YouTube and Facebook channels including Football Daily and Alltime10s, leading audience development, content strategy and platform optimisation. Contributed to a social video network that generated 5.2bn YouTube views, 13.4m subscribers and £5.2m in YouTube revenue.