Milagros Arricar
Experienced Marketing Manager with a proven track record in developing and executing comprehensive marketing strategies and campaigns.
About
Experienced Marketing Manager with a proven track record in developing and executing
comprehensive marketing strategies and campaigns. Skilled in managing cross-
functional teams and agency relationships, overseeing brand activations, and driving
market growth
- 12 years' experience
- Joined January 2026
Skills· 12
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Consumer Goods
- Energy & Utilities
- Travel & Hospitality
- Media & Entertainment
- Professional Services
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Work experience· 6 roles
Developed and executed end-to-end marketing strategies, brand communications, and engagement initiatives for B2C, driving brand growth and market penetration in Latin America.
Directed design and development of digital food and wine brand assets; created visual assets, packaging, labeling, and mass campaigns for social media and trade marketing; established brand guidelines domestically and internationally; coordinated global agency audits.
Directed global marketing operations including contracts and SOWs for Creative, PR, Media, and Digital agency projects; improved best practices; reduced inconsistencies by 30%; oversaw channel partners.
Education
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