I’m a digital marketing and social media specialist with a track record of leading end-to-end campaigns for clients across multi-markets. I turn data-driven insights into creative, people-centered strategies that boost reach, engagement, and conversions while delivering on brand KPIs. I’m comfortable guiding cross-functional teams and shaping knowledge management practices to support scalable, impact-driven campaigns. I’m passionate about storytelling, training and mentorship, and helping brands grow through authentic digital communications. I thrive in fast-paced environments and enjoy building inclusive narratives that resonate with diverse audiences and foster long-term relationships with clients and communities.…

Milca Aden-Elkenah

PRO

I’m a digital marketing and social media specialist with a track record of leading end-to-end campaigns for clients across multi-markets. I turn data-driven insights into creative, people-centered strategies that boost reach, engagement, and conversions while delivering on brand KPIs. I’m comfortable guiding cross-functional teams and shaping knowledge management practices to support scalable, impact-driven campaigns. I’m passionate about storytelling, training and mentorship, and helping brands grow through authentic digital communications. I thrive in fast-paced environments and enjoy building inclusive narratives that resonate with diverse audiences and foster long-term relationships with clients and communities.…

Available to hire

I’m a digital marketing and social media specialist with a track record of leading end-to-end campaigns for clients across multi-markets. I turn data-driven insights into creative, people-centered strategies that boost reach, engagement, and conversions while delivering on brand KPIs. I’m comfortable guiding cross-functional teams and shaping knowledge management practices to support scalable, impact-driven campaigns.

I’m passionate about storytelling, training and mentorship, and helping brands grow through authentic digital communications. I thrive in fast-paced environments and enjoy building inclusive narratives that resonate with diverse audiences and foster long-term relationships with clients and communities.

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Skills

Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Digital Manager at CARACTERE CONSEIL
July 1, 2025 - Present
Managed end-to-end social media and digital campaigns for multiple client accounts including YAS Senegal, SOBOA, GIM UEMOA, TOTAL Energies, BISKO, SAMSUNG Senegal, and Salon Nationale Monétique. Led multidisciplinary teams to deliver integrated campaigns on time, translated briefs into actionable directives, supervised content calendars and real-time engagement, and monitored performance to optimize reach, engagement and conversions.
Assistant Manager, Knowledge Management & Marketing - Digital Communications at MicroSave Consulting (MSC)
January 1, 2025 - Present
Produced bilingual digital content for MSC West Africa's LinkedIn page and monthly internal newsletter; planned, coordinated, and promoted regional webinars; supported the development and publication of knowledge materials; collaborated with technical and global marketing teams to ensure branding consistency; maintained an editorial calendar for timely updates.
Digital Marketing Manager at ANKA AFRICA
March 1, 2022 - April 1, 2025
Led digital marketing strategy across web, email, and social media; managed paid acquisition, SEO/SEM, content marketing and analytics to drive brand growth and platform conversions; oversaw digital content creation and aligned activities with user needs; trained over 1,000 African creative entrepreneurs on digital marketing tools and best practices.
Social Media Manager at VOICE AFRICA
March 1, 2021 - March 1, 2022
Created and executed social media strategies for Orange Senegal, Orange Business, and Kirene; developed monthly editorial plans and performance reports; grew audience engagement through storytelling, influencer partnerships, and visually dynamic content; collaborated with design and strategy teams to align content with brand messaging and goals.
Social Media Manager at HAVAS AFRICA
February 1, 2020 - March 1, 2021
Managed multi-platform social media presence for clients in telecom, banking, insurance and energy; developed content strategies, supervised creative production, and optimized digital campaigns for reach and engagement; delivered campaign insights and ensured integration of paid and organic efforts.
Community Manager at GOZEM
June 1, 2019 - February 1, 2020
Built and animated online communities for Gozem users and drivers in Francophone West Africa; developed localized content, monitored feedback and trends, and contributed to market launches by adapting messaging to local cultures and online behaviors.
Community Manager at VERSSES
October 1, 2018 - June 1, 2019
E-commerce site and community management; social media advertising; content creation and Master Innovation & Conseil MontPellier experience.

Education

Bachelor's degree in Computer Networks at Montpellier Business School
January 1, 2024 - January 1, 2026
Diploma in Business Informatics at ENEAM
January 1, 2015 - January 1, 2015
Social media marketing at ENEAM
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Retail

Skills

Experience Level