Available to hire
Hi there! I’m a results-driven professional with a strong entrepreneurial mindset and extensive experience in marketing strategy and project management. I thrive on innovation and creative solutions, working across diverse markets in Europe and Asia.
With a deep passion for brand development and market analysis, I help businesses navigate complex landscapes to achieve their goals. My journey has taught me the importance of strategic thinking and analytical problem-solving in driving success.
Language
Chinese
Beginner
Persian
Fluent
Work Experience
Marketing Strategist & Market Analyst at Self-Employed - Mentorship by Ex-McKinsey & Co. Executive
February 1, 2023 - PresentDeveloped successful marketing and brand strategies for founders and businesses across European and Asian markets, focusing on market positioning, competitive differentiation, and go-to-market execution. Delivered investment opportunity research and market intelligence for investors evaluating potential brands and businesses.
Asset Manager at VTH Asset Management GmbH
May 1, 2023 - September 1, 2025Managed a 6-asset real estate portfolio through strategic repositioning and risk management frameworks, improving portfolio ROI using financial modeling, PL reporting, and liquidity planning. Contributed to the analytical and operational side of various CapEx programmes.
Founder & Director at Virgo Serenity Luxury Fragrance
October 1, 2020 - September 1, 2021Founded and scaled a luxury fragrance brand from concept to launch. Led end-to-end product management and operations ensuring alignment between strategy and execution while achieving 45% customer retention through go-to-market strategy.
Junior Consultant at Shanghai E-One Advertising Co
July 1, 2018 - July 1, 2019Conducted competitor analysis and market research to shape client campaign strategies. Contributed to brand development pitches and cross-functional creative concepts.
Education
MBA in International Marketing at EU Business School
October 1, 2022 - May 1, 2024Master of Luxury Business at EU Business School
October 1, 2021 - July 1, 2023Qualifications
Advanced Project Management & Leadership
January 11, 2030 - May 7, 2026Project Management - Coursera
January 11, 2030 - May 7, 2026Immobilienmakler Erlaubnis nach §34c
January 11, 2030 - May 7, 2026Industry Experience
Consumer Goods, Financial Services
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