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Google Ads PPC specialist focused on ROI optimization, lead generation, and conversion tracking across Search, Display, and Performance Max. Experienced in building keyword strategies, improving Quality Score, and lowering CPA through ongoing performance optimization. Technical and analytics-driven marketer with a background in Applied Informatics and hands-on experience with GA4, Google Tag Manager, landing page improvements, and CRO. Worked with local service businesses (home services, renovation, construction) and managed budgets up to $50,000 while delivering clear monthly reporting and continuous optimization.…Google Ads PPC specialist focused on ROI optimization, lead generation, and conversion tracking across Search, Display, and Performance Max. Experienced in building keyword strategies, improving Quality Score, and lowering CPA through ongoing performance optimization. Technical and analytics-driven marketer with a background in Applied Informatics and hands-on experience with GA4, Google Tag Manager, landing page improvements, and CRO. Worked with local service businesses (home services, renovation, construction) and managed budgets up to $50,000 while delivering clear monthly reporting and continuous optimization.

Stefan Milivojevic

PPC Manager, Digital Marketer, Web Developer, +2

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Google Ads PPC specialist focused on ROI optimization, lead generation, and conversion tracking across Search, Display, and Performance Max. Experienced in building keyword strategies, improving Quality Score, and lowering CPA through ongoing performance optimization. Technical and analytics-driven marketer with a background in Applied Informatics and hands-on experience with GA4, Google Tag Manager, landing page improvements, and CRO. Worked with local service businesses (home services, renovation, construction) and managed budgets up to $50,000 while delivering clear monthly reporting and continuous optimization.…Google Ads PPC specialist focused on ROI optimization, lead generation, and conversion tracking across Search, Display, and Performance Max. Experienced in building keyword strategies, improving Quality Score, and lowering CPA through ongoing performance optimization. Technical and analytics-driven marketer with a background in Applied Informatics and hands-on experience with GA4, Google Tag Manager, landing page improvements, and CRO. Worked with local service businesses (home services, renovation, construction) and managed budgets up to $50,000 while delivering clear monthly reporting and continuous optimization.

Available to hire

Google Ads PPC specialist focused on ROI optimization, lead generation, and conversion tracking across Search, Display, and Performance Max. Experienced in building keyword strategies, improving Quality Score, and lowering CPA through ongoing performance optimization.

Technical and analytics-driven marketer with a background in Applied Informatics and hands-on experience with GA4, Google Tag Manager, landing page improvements, and CRO. Worked with local service businesses (home services, renovation, construction) and managed budgets up to $50,000 while delivering clear monthly reporting and continuous optimization.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Russian

Fluent

Croatian

Fluent

English

Fluent

Work Experience

IT Specialist at Shot Of Art

August 1, 2022 - November 1, 2025

Designed and developed responsive websites from scratch, covering UX/UI, layout, and technical structure. Maintained and administered websites to ensure stability, performance, and security. Updated website content (text, visuals, media) and integrated third-party services such as booking systems, payment tools, CRM, analytics, and email services. Set up and managed online booking calendars and workflows, coordinated delivery between designers/developers/content creators, and delegated/tracked tasks with clear team communication. Identified and resolved technical and operational issues to improve user experience and business efficiency. Managed social channels (Instagram & Facebook).

Manage Instagram & Facebook, Google Ads PPC Specialist at Informula - Moscow

August 1, 2019 - February 1, 2020

Managed and optimized PPC campaigns across Google Ads, Yandex Direct, and social advertising (VK, Instagram, Facebook, Meta). Conducted keyword research to identify high-performing keywords and improve campaign performance. Produced detailed performance reports including impressions, clicks, conversions, and CPA. Analyzed campaign data to identify trends and areas for improvement. Reduced CPC by 43% through ongoing bid management and increased CTR by 15% via ad copy and targeting optimizations.

PPC Specialist at Freelance

January 1, 2018 - Present

Managed Google Ads campaigns (Search, Display, Performance Max) with a focus on ROI and lead generation. Built keyword strategy and campaign structure, optimized Quality Score, and reduced CPA by up to 30% using search term optimization and bid adjustments. Increased conversion rate by improving landing page structure and ad relevance. Implemented conversion tracking via Google Tag Manager and GA4. Performed competitor research and market analysis. Managed monthly budgets up to $50,000. Industries included home services, renovation, construction, and other local services.

PPC Specialist at MGCom - Moscow

September 1, 2017 - September 1, 2019

Handled client onboarding, managed paid ad campaigns, allocated budgets, and delivered performance reporting. Focused on setting up and optimizing paid media to meet client goals and track results through regular reporting.