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I’m a data-driven SEO Analyst & Content Strategist with over nine years of experience across agency, freelance, and enterprise environments. I help brands improve how customers discover and engage with them through organic search by combining search intent research, technical SEO, content strategy, and performance optimization. I work end to end—turning insights into practical, measurable solutions—by partnering closely with writers, developers, designers, and stakeholders. I enjoy identifying opportunities hidden in the data, solving complex discoverability challenges, and delivering scalable systems for high-volume, fast-paced environments.…I’m a data-driven SEO Analyst & Content Strategist with over nine years of experience across agency, freelance, and enterprise environments. I help brands improve how customers discover and engage with them through organic search by combining search intent research, technical SEO, content strategy, and performance optimization. I work end to end—turning insights into practical, measurable solutions—by partnering closely with writers, developers, designers, and stakeholders. I enjoy identifying opportunities hidden in the data, solving complex discoverability challenges, and delivering scalable systems for high-volume, fast-paced environments.

Millie Rein hard

Content Strategist, Copywriter, Writer, +7

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I’m a data-driven SEO Analyst & Content Strategist with over nine years of experience across agency, freelance, and enterprise environments. I help brands improve how customers discover and engage with them through organic search by combining search intent research, technical SEO, content strategy, and performance optimization. I work end to end—turning insights into practical, measurable solutions—by partnering closely with writers, developers, designers, and stakeholders. I enjoy identifying opportunities hidden in the data, solving complex discoverability challenges, and delivering scalable systems for high-volume, fast-paced environments.…I’m a data-driven SEO Analyst & Content Strategist with over nine years of experience across agency, freelance, and enterprise environments. I help brands improve how customers discover and engage with them through organic search by combining search intent research, technical SEO, content strategy, and performance optimization. I work end to end—turning insights into practical, measurable solutions—by partnering closely with writers, developers, designers, and stakeholders. I enjoy identifying opportunities hidden in the data, solving complex discoverability challenges, and delivering scalable systems for high-volume, fast-paced environments.

Available to hire

I’m a data-driven SEO Analyst & Content Strategist with over nine years of experience across agency, freelance, and enterprise environments. I help brands improve how customers discover and engage with them through organic search by combining search intent research, technical SEO, content strategy, and performance optimization.

I work end to end—turning insights into practical, measurable solutions—by partnering closely with writers, developers, designers, and stakeholders. I enjoy identifying opportunities hidden in the data, solving complex discoverability challenges, and delivering scalable systems for high-volume, fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Marketer (SEO-led) at PIF Advisory

February 1, 2026 - Present

Creates SEO-led content across blogs, newsletters, case studies, and social media, translating complex topics into clear, engaging narratives that improve discoverability and strengthen thought leadership while aligning with customer needs and business priorities. Leads end-to-end content strategy from search intent research and topic ideation through content creation, optimization, distribution, and performance analysis. Develops AI-backed workflows (e.g., using Claude) to streamline content research, structuring, and optimization while maintaining quality and strategic alignment. Collaborates cross-functionally with leadership, subject matter experts, designers, and developers to deliver cohesive customer experiences aligned to business goals.

Content Marketer, Permanent Contractor at PIF Advisory

February 1, 2026 - Present

Creates SEO-led content across blogs, newsletters, case studies, and social media; translates complex topics into clear narratives that improve discoverability, strengthen thought leadership, and align with customer needs and business priorities. Owns end-to-end content strategy from search-intent research and topic identification through content creation, optimization, distribution, and performance analysis. Develops AI-backed workflows (e.g., with Claude) to streamline research, structuring, and optimization while maintaining quality and strategic alignment. Collaborates cross-functionally with leadership, subject-matter experts, designers, and developers to deliver cohesive customer experiences aligned with business goals.

SEO Account Manager, Permanent Contractor at Unlimited Content (QuickerLeads LLC)

September 1, 2025 - May 1, 2026

Managed SEO strategy across 25+ US clients, translating business goals into data-driven content, technical SEO, and backlink initiatives to improve organic visibility, strengthen search authority, and support lead generation. Planned monthly SEO strategies in partnership with keyword research and technical SEO specialists. Integrated AI-driven workflows into SEO processes for content ideation, keyword clustering, and optimization insights. Led cross-functional SEO initiatives across writers, publishers, local SEO specialists, and developers to ensure high-quality deliverables with measurable outcomes and sustainable organic growth. Served as primary client contact, communicating SEO insights, reporting KPIs, and identifying opportunities to expand SEO and technical services.

SEO Account Manager at Unlimited Content (QuickerLeads LLC)

September 1, 2025 - May 1, 2026

Lead SEO strategy for a portfolio of 25+ US clients; translate business goals into data-driven content; own client relationships and deliver actionable recommendations to improve organic visibility.

Freelance SEO Contractor, Self-Employed

February 1, 2025 - Present

Partnered with businesses across B2B, B2C, eCommerce, financial services, and SaaS to solve discoverability challenges through search intent research, technical SEO, content strategy, and international optimization. Led SEO strategy development across multiple markets, aligning content and technical recommendations to regional search behavior and business objectives to create more relevant customer experiences and stronger search visibility. Identified opportunities across informational, commercial, and transactional search intent using keyword research, competitive analysis, and content gap analysis. Improved discoverability and conversion opportunities by optimizing category, product, and landing pages around customer intent and business goals, creating clearer search-to-conversion paths. Collaborated with content, development, and marketing teams to implement SEO best practices and turn data insights into actionable improvements.

Freelance SEO Contractor

February 1, 2025 - Present

Partners with businesses across B2B, B2C, ecommerce, financial services, and SaaS to solve discoverability challenges using search intent research, technical SEO, content strategy, and international optimization. Develops SEO strategy across multiple markets, aligning content and technical recommendations with regional search behaviors and business objectives to create more relevant customer experiences and stronger search visibility. Identifies opportunities across informational, commercial, and transactional intent via keyword research, competitor analysis, and content gap analysis. Improves discoverability and conversion opportunities by optimizing category, product, and landing pages around customer intent and business goals, creating clearer paths from search to conversion. Collaborates with content, development, and marketing teams to implement SEO best practices and translate data insights into actionable improvements.

Freelance SEO Contractor at Self-Employed

February 1, 2025 - Present

Independent SEO consultant working with B2B, B2C, eCommerce and SaaS clients to solve discovery and visibility challenges; develops data-driven, scalable SEO and content strategies.

Senior SEO Lead at iako e

December 1, 2024 - February 1, 2025

Led SEO strategy and execution for Shopify and ecommerce clients, improving organic visibility, site architecture, and product discoverability through data-driven content and technical optimization. Reimagined ecommerce site architecture for a women-led health and wellness brand around customer search intent rather than product taxonomy, identifying how customers search by health goals, life stage, and ingredient and creating new discovery paths to improve product discoverability across multiple search journeys. Developed new category pages and navigation structures for Sol de Janeiro by mapping distinct search intents to entry points aligned to customer needs, concerns, and preferences. Developed Shopify-specific SEO strategies to improve crawlability and alignment with customer search behavior. Identified high-impact search opportunities across transactional and informational queries using keyword and competitor research to inform content, navigation, and product page strategy. Deliv

Senior SEO Lead at iakoe

December 1, 2024 - February 1, 2025

Led SEO strategy and execution for Shopify and ecommerce clients, improving organic visibility, site architecture, and product discoverability through data-driven content and technical optimization. Reimagined ecommerce site architecture for Needed, a women-led health and wellness brand, organizing discovery around customer search intent rather than product taxonomy. Developed new category pages and navigation structures for Sol de Janeiro based on distinct search intents, creating additional entry points for customers to discover products by needs, concerns, and preferences. Delivered Shopify-tailored SEO improvements (crawlability, product discoverability, and architecture). Identified high-impact search opportunities across transactional and informational queries using keyword and competitor research to inform content, navigation, and product page strategy. Provided technical SEO recommendations including schema markup, indexing improvements, internal linking, site speed optimizatio

Senior SEO Lead at Leadia Koe

December 1, 2024 - February 1, 2025

Led cross-functional SEO initiatives across multiple markets; improved organic visibility and defined customer journeys; aligned content and product pages to search intent.

SEO Specialist at Paid on International (City of London)

August 1, 2024 - December 1, 2024

Supported SEO and content initiatives across six brands, helping teams understand how customers discover content via search and uncover new opportunities to improve organic visibility, strengthen content performance, and expand search presence across multiple markets. Optimized blogs, commercial landing pages, and podcast content using keyword research, content gap analysis, copy editing, and internal linking to improve discoverability across on-site customer journeys and increase opportunities for organic acquisition. Created a comprehensive keyword research framework across six brands and multiple locations to enable deeper analysis of organic search performance and identify new content and location-based opportunities. Authored SEO best-practice guidelines for podcast content, including internal linking and schema recommendations, to improve discoverability and support the launch of new content formats. Supported website migration and content optimization initiatives to ensure SEO b

SEO Specialist at Paid on International

August 1, 2024 - December 1, 2024

Supported SEO and content initiatives across six brands, helping teams understand how customers discover content via search and uncover new opportunities to improve organic visibility and strengthen content performance across multiple markets. Optimized blogs, commercial landing pages, and podcast content using keyword research, content gap analysis, copy editing, and internal linking to improve on-site customer journeys and increase organic acquisition opportunities. Created a comprehensive keyword research framework across six brands and multiple locations to enable deeper analysis of organic search performance and identify new content and location-based opportunities. Authored SEO best-practice guidelines for podcast content, including internal linking and schema recommendations to support discovery and the launch of new content formats. Supported website migration and content optimization efforts to ensure SEO best practices were maintained during site updates and new content launc

SEO Specialist at Phaidon International

August 1, 2024 - December 1, 2024

Performed SEO strategy and optimization for a global brand; improved organic search visibility and aligned content with health and wellness product categories.

SEO Copywriter at Phaidon International

August 1, 2024 - December 1, 2024

In-house SEO support for long-form blogs and podcast episode pages with keyword research, on-page optimization, copy rewriting, and internal linking to support on-site customer journeys.

Senior US SEO Editor at The Telegraph

June 1, 2023 - June 1, 2024

Provided SEO optimization recommendations to improve and/or promote news content for ranking, relevancy, or readability; optimized headlines, standfirsts, subheadings, and body copy; planned for priority events.

Senior SEO Analyst, Content at BrightEdge

March 1, 2020 - May 1, 2023

Drove enterprise SEO and content strategy end to end across B2B SaaS, medical, ecommerce, and consumer brands, combining content strategy, technical SEO, and search-intent research to solve complex discoverability challenges. Led enterprise-level search-intent modeling and discoverability projects, conducting large-scale keyword research, SERP analysis, and audience intent mapping across buyer journeys to identify strategic opportunities, uncover content gaps, and create clearer discovery paths for customers to find relevant products, services, and information. Translated search-intent insights into actionable content and SEO strategy including content briefs, editorial calendars, information architecture recommendations, and on-page optimization frameworks. Identified gaps in the department content delivery process after content services moved in-house; supported redesign of the content SEO framework and developed scalable systems for keyword research, content briefs, editorial calend

Senior SEO Analyst at BrightEdge Content

March 1, 2020 - May 1, 2023

Led enterprise-level SEO initiative modeling and discovery; conducted large-scale keyword research, SEO risk analysis and content strategy to drive growth.

SEO Analyst at Content BrightEdge

March 1, 2020 - May 1, 2023

Drove data-driven content and keyword research strategies using BrightEdge to target audience intent and improve organic performance. Audited enterprise keyword landscapes, defined new target keywords, and prescribed actionable on-page optimization. Provided international SEO recommendations and conducted technical audits; tracked SQL keyword research projects and reported on rankings and traffic insights.

Senior SEO Analyst at BrightEdge Marketing Group

March 1, 2020 - May 1, 2023

Led data-driven SEO content strategy for enterprise clients; conducted on-page and off-page optimization, keyword research, content briefs, and content optimization recommendations; tracked KPIs.

Content SEO Strategist at Marketing Group

May 1, 2018 - March 1, 2020

Led local and on-site SEO campaigns for 20+ clients by aligning content and search strategy with regional search behavior and customer intent. Developed local SEO strategies grounded in keyword research, competitor analysis, and content gap analysis. Created and optimized location-specific content balancing scalability with local relevance and ensuring pages matched target audience needs, search behaviors, and intent. Leveraged tools including SEMrush, Google Analytics, Google Search Console, and Google Tag Manager to monitor rankings, analyze user behavior, and identify opportunities for content optimization and CRO improvements. Managed off-site SEO initiatives in partnership with the content team, developing link-building and digital outreach campaigns securing high-authority backlinks and strengthening local search authority. Collaborated cross-functionally to deliver SEO initiatives aligned with client goals, translating data insights into actionable content and optimization recom

Content Strategist at Marketing Group

May 1, 2018 - March 1, 2020

Led on-site and off-site SEO campaigns for 20+ clients via data-backed keyword research, competitive analysis, and content gap analysis. Planned and executed on-page optimization, aligned with client goals and reader intent; provided regular insights to content teams and tracked performance to maximize traffic and conversions.

Content SEO Strategist at BrightEdge

May 1, 2018 - March 1, 2020

Developed on-site and off-site SEO campaigns for 20+ clients; performed content gap analysis, topic recommendations, and content optimization aligned with targeted keywords; collaborated with content teams to improve performance.