Marketing Coordinator at ADEX

Product development: ADEX Directory; graphic design; benchmarking by categories; manage alliances and agreements with partners and employees; direct contact with members for internal research; coordination and support in brand events.

Brand Purchasing Assistant at Rip Curl

Coordinator of ABTC Card; product development: ADEX Directory; graphic design; benchmarking by categories; manage alliances with entities for the institution's partners and employees; direct contact with members and partners; coordination and support in brand events; coordination with suppliers of advertising materials.

Marketing Assistant at Patronato del Parque de las Leyendas

Proposed actions and new activities and services to satisfy public demand; organized market research, focus groups, and polls; coordination and support in brand events; contributed to marketing initiatives for the Parque de las Leyendas.

Social Media Manager at Big Head Surf Shop

Led brand communications strategy, planned and launched 360º marketing campaigns (digital, ATL, BTL, web); managed influencer outreach and partnerships; wrote press releases and articles; coordinated events and activations for brands including Big Head, Volcom, Vissla, Oakley, Arnette, Spy, and LRG.

Product Manager - Marketing at Smartbrands

Planned and organized actions and institutional image strategies; developed promotions and marketing campaigns; launched and created new products and services; improved and repositioned the institution's image; organized market research including focus groups and polls; managed campaigns and activations.

Brand Purchasing Assistant at ADEX

International fashion product trend research; Led the purchasing processes of various brands internationally; Negotiated pre-orders; Coordinated with international suppliers; Identified business opportunities; Responsible for the distribution of the product to localized stores; Brand positioning and competitor analysis; Content Media Planner; Provided support in carrying out product launch campaigns; Maintained communication with fashion producers and editors (PR).

Social Media Manager at Smartbrands

Brand communications strategy planning and development; Creative content planning; Social media planning and calendar; Campaign management; Brand PR; Channel reporting; Event coordination; Photoshoots and fashion films; Content strategy development for digital campaigns; Collaboration with media and influencers.

Brand Specialist / Content Creator at Crepier

Planned the brand’s communications strategy; coordinated marketing and commercial teams for social media strategies; created and developed content strategies for digital campaigns; prepared, executed, and followed up on the public calendar; ensured brand identity and imagery compliance; optimized content based on performance analysis; supervised the graphic design team; developed creative concepts and copywriting for various platforms; organized photo shoots and uploads for e-commerce; supported photo shoots and fashion films for campaigns; launched campaigns and products by category.

Brand Specialist / Content Creator at Smart Brands

Responsible for comprehensive strategic communications and marketing plan for the brands Mentha & Chocolate, Fina, and Korda Jeans; general coordination, launches, and follow-up of 360° marketing campaigns (Digital, ATL, BTL, Web); creation and development of digital strategy and implementation of brand actions; coordination and organization of events; creation and execution of content plans with influencers; supervision of the design team and approval of content; deployment of photo productions and fashion films; launching campaigns and products by category; conceptualization and naming of campaigns; support in creating storyboards, scripts, and digital videos; research on fashion trends and consumer insights.

Strategy Manager at Un Ordinary Branding

Client consulting management; launches and campaigns for brands; transformation of client briefs into strategic concepts; leadership and approval of content/final artworks; supervision and follow-up of the team (Content Creators, Community Manager, Digital Analyst, and Graphic Designers); lead monthly account monitoring; validation of client objectives for proper consulting and/or social media management; optimization and pursuit of established results; coordination of content plans with influencers; coordination and supervision of photo productions and fashion films; development of promotional campaigns and communications; define and monitor the implementation of promotional materials with digital agencies; optimize content according to performance analysis; ensure ongoing optimization of content.

Social Media Planner at Big Heads Surf Shop

Responsible for social media planning and management; created social media campaigns; managed relationships with retailers; involvement in content planning and curation; production support for photo shoots; launched campaigns and products by category.

Social Media Manager at Marketing & Imagen

Managed social media for client brands (Big Head, Volcom, Vissla, Oakley, Arnette, Spy, LRG); led teams of marketing and PR staff; monitored public relations and events; designed social media strategies and content plans; led influencer collaboration and performance analysis.