Available to hire
Hi, I’m Minerva Freire, a creative professional with over 12 years of experience as an Art Director, UI Designer, Illustrator, and Visual Designer. I’m driven by curiosity, constantly seeking the ideas and details that make work meaningful and unique.
I pride myself on delivering high-quality designs quickly and leading ideation, art direction, and concept development across channels while upholding brand guidelines and design systems. I’m passionate about mindful work that fosters inclusivity and social impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Art Director (Contract) at RAPP
December 1, 2025 - June 1, 2026Designed intro/outro animations and social-first motion assets for the British Council Alumni UK campaign; created bold visuals inspired by the brand identity and British color palette. Delivered high-quality creative under tight deadlines as part of a fast-paced collaborative team, contributing to a successful global campaign that attracted over 6,000 new network members. Also contributed to creative projects for global brands including IKEA, Mercedes-Benz and Ralph Lauren.
Art Director (Freelance) at Studio East
March 1, 2025 - June 1, 2025Crafted playful, bold brand assets and social content for East Studio’s creative projects.
Freelance Art Director at Studio East
March 1, 2025 - June 30, 2025Crafted playful, bold brand assets and social content for East Studio’s creative projects.
Freelance Creative Professional at Studio East
March 1, 2025 - June 30, 2025Crafted playful, bold brand assets and social content for East Studio’s creative projects.
Brand & Creative Content Manager at Home Move
August 1, 2024 - January 1, 2025Drove a comprehensive rebrand from concept to execution. Organized workshops, developed logo concepts, and established cohesive brand elements. Integrated AI tools for enhanced creative efficiency, including generating design iterations and optimizing content strategies.
Brand & Creative Content Manager at Homemove
August 1, 2024 - January 31, 2025Drove a comprehensive rebrand from concept to execution. Organised workshops, developed logo concepts, and established cohesive brand elements. Integrated AI tools for enhanced creative efficiency, including generating design iterations and optimising content strategies.
Brand & Creative Content Manager at Homemove
August 1, 2024 - January 31, 2025Drove a comprehensive rebrand from concept to execution. Organised workshops, developed logo concepts, and established cohesive brand elements. Integrated AI tools for enhanced creative efficiency, including generating design iterations and optimising content strategies.
Art Director at Whoops Studio
March 1, 2024 - August 1, 2024Collaborated with small businesses and startups across the UK and Europe to create impactful designs and empower clients in their industries.
Freelance Designer at Whoops Studio
March 1, 2024 - August 31, 2024Collaborated with small businesses and start-ups across the UK and Europe to create impactful designs and empower clients in their industries.
Collaborator at Whoops Studio
March 1, 2024 - August 31, 2024Collaborated with small businesses and start-ups across the UK and Europe to create impactful designs and empower clients in their industries.
UI Designer, Illustrator, and Animator at Hi Mum! Said Dad
January 1, 2024 - March 31, 2024Created bold and engaging visuals for a mobile app using Figma, wireframes, and prototypes.
UI Designer, Illustrator, and Animator (Freelance) at Hi Mum! Said Dad
January 1, 2024 - March 31, 2024Created bold and engaging visuals for a mobile app using Figma, wireframes, and prototypes.
UI/UX Designer at Babylon
October 1, 2021 - October 31, 2023Designed UI/UX for a health app combining AI and technology with human expertise. Collaborated closely with US and UK teams.
UI/UX Designer (Freelance) at Babylon
October 1, 2021 - October 31, 2023UI/UX Designer for a health app combining AI and technology with human expertise. Collaborated closely with the US and UK teams to achieve project goals.
Designer at Engine
July 1, 2021 - September 1, 2021Designed digital/print deliveries for Santander, GOV.UK, SKY, and Butterkist.
Freelance Designer at Engine
July 1, 2021 - September 30, 2021Designed digital and print deliveries for Santander, GOV.UK, SKY, and Butterkist.
Designer (Freelance) at Engine
July 1, 2021 - September 30, 2021Designed digital and print deliveries for Santander, GOV.UK, SKY, and Butterkist.
Conceptual UI Designer at Ustwo
May 1, 2021 - July 31, 2021Conceptual UI design for a new, bold and fun health app.
Conceptual UI Designer (Freelance) at Ustwo
May 1, 2021 - July 31, 2021Conceptual UI Designer for a new, bold and fun health app.
UI Designer & Social Media Designer at Culture Trip
April 1, 2021 - May 1, 2021Created UI and social content for a summer campaign.
Social Media Designer and UI Designer at Culture Trip
April 1, 2021 - May 31, 2021Social media and UI design for a summer campaign.
Social Media Designer and UI Designer (Freelance) at Culture Trip
April 1, 2021 - May 31, 2021Social Media Designer and UI Designer for a summer campaign.
UI/Graphic Designer at Haygart
March 1, 2021 - April 1, 2021Created digital assets and photo retouching for Sky TV.
Freelance Designer at Haygarth
March 1, 2021 - April 30, 2021Created digital assets and photo retouches for Sky TV.
Digital Asset Creator (Freelance) at Haygarth
March 1, 2021 - April 30, 2021Created digital assets and photo retouches for Sky TV.
Art Director at Creativa London
November 1, 2020 - March 1, 2021Collaborated with small businesses and startups across the UK and Europe to create impactful designs and empower clients in their industries.
Logo, Brand and Visual Identity Designer at CREATURE LONDON
November 1, 2020 - March 31, 2021Designed logo, brand, and visual identity for Trailstone and Beagle Street.
Logo, Brand and Visual Identity Designer (Freelance) at CREATURE LONDON
November 1, 2020 - March 31, 2021Designed logos, brand, and visual identity for Trailstone and Beagle Street.
Art Director at FREEDA
October 1, 2019 - July 31, 2020Led and managed a team to produce unique content for the #1 media brand for women, ensuring alignment with artistic vision and project objectives.
Art Director at FREEDA
October 1, 2019 - July 31, 2020Led and managed a team to produce unique content for the #1 media brand for women, ensuring alignment with artistic vision and project objectives.
Logo Designer at Cherry London
September 1, 2019 - October 1, 2019Refresh the brand’s visual identity with updated logo and branding elements.
Freelance Designer at Cherry London
September 1, 2019 - October 31, 2019Refreshed the brand's visual identity by designing new logo.
Freelance Designer at Cherry London
September 1, 2019 - October 31, 2019Refreshed the brand’s visual identity by designing the Cherry London logo.
Illustrator / Designer at BBH
May 1, 2019 - August 1, 2019Designed a quirky and strong illustration and animation library for Men’s campaigns.
Freelance Designer at BBH
May 1, 2019 - August 31, 2019Designed and created a quirky and strong illustration and animation library for Mentos.
Designer (Freelance) at BBH
May 1, 2019 - August 31, 2019Designed and created a quirky and strong illustration and animation library for Mentos.
Brand Designer at Greenlight
March 1, 2019 - April 1, 2019Logo design, branding, infographics, and illustrations.
Freelance Designer at Greenlight
March 1, 2019 - April 30, 2019Logo design, branding, infographics, and illustrations.
Designer (Freelance) at Greenlight
March 1, 2019 - April 30, 2019Logo design, branding, infographics, and illustrations.
App Designer at Wizard
February 1, 2019 - March 1, 2019Worked as an app designer from wireframes and sketches.
App Designer at Wizzard
February 1, 2019 - March 31, 2019Worked as an app designer from wireframes and sketches.
Brand Designer at Graphicks
February 1, 2019 - March 31, 2019Brand designer for a cherry wine including branding, typography and illustration.
App Designer (Freelance) at Wizzard
February 1, 2019 - March 31, 2019Worked as an app designer from wireframes and sketches.
Brand Designer (Freelance) at Graphicks
February 1, 2019 - March 31, 2019Brand Designer for a cherry wine. Worked on branding, typography and illustration.
Art Director at Unbiased
July 1, 2017 - February 28, 2019Oversaw the company's visual output, designing digital products and social media assets while managing workflow between designers and developers.
Art Director at Unbiased
July 1, 2017 - February 28, 2019Oversaw the company's visual output, designing digital products and social media assets while managing workflow between designers and developers.
Education-focused Designer at Edcoms
November 1, 2016 - May 1, 2017Worked with education-focused clients, incl. Premier League, Boots, and EDF Energy.
Designer at Edcoms
November 1, 2016 - May 31, 2017Worked with education clients including Premier League, Boots, and EDF Energy.
Designer at Edcoms
November 1, 2016 - May 31, 2017Worked with education-focused clients, including Premier League, Boots, and EDF Energy.
UI/UX Designer at MailOnline & Metro.co.UK
October 1, 2014 - May 31, 2016Specialised in conceptualisation, architecture, and UI/UX.
Designer at MailOnline & Metro.co.UK
October 1, 2014 - May 31, 2016Specialised in conceptualisation, architecture, and UI/UX.
OOH Designer at Live Poster
April 1, 2013 - October 1, 2014Conceptualisation and design for Lurpak, Pimms, Tate Modern and more.
Designer at Liveposter
April 1, 2013 - October 31, 2014Conceptualisation and design for Lurpak, Pimms, Tate Modern and more in OOH advertising.
Designer at Liveposter
April 1, 2013 - October 31, 2014Conceptualisation and design for Lurpak, Pimms, Tate Modern and more in out-of-home advertising.
Art Director / UX/UI & Digital Designer at Genesis
September 1, 2007 - May 1, 2012Maintained websites for leading brands such as L’Oréal, Biotherm, Coca-Cola, Kinder, Telefónica, and Ford. Recognized with a nomination for an innovation award in corporate website design at the El Sol festival.
Web Maintenance at Genetsis
September 1, 2007 - May 31, 2012Maintained websites for leading brands such as L’Oreal, Biotherm, Coca-Cola, Kinder, Telefónica, and Ford; nominated for an innovation award at the El Sol festival.
Web Designer at Genetsis
September 1, 2007 - May 31, 2012Maintained websites for leading brands such as L’Oreal, Biotherm, Coca-Cola, Kinder, Telefónica, and Ford. Nominated for innovation award in corporate website design at the El Sol festival.
Education
MA at Creactiva
January 11, 2030 - July 2, 2025High School Diploma at High School of Fine Arts, La Palma
January 11, 2030 - July 2, 2025UX Course at General Assembly
January 11, 2030 - June 4, 2026Qualifications
Public Speaking
January 11, 2030 - July 2, 2025Typography
January 11, 2030 - July 2, 2025After Effects
January 11, 2030 - July 2, 2025UX Course
January 11, 2030 - July 2, 2025UX Human Centre
January 11, 2030 - July 2, 2025Spark AR Studio
January 11, 2030 - July 2, 2025MA in Graphic Design
January 11, 2030 - June 4, 2026MA in Graphic Design
January 11, 2030 - June 4, 2026UX Course
January 11, 2030 - June 4, 2026UX & Human-Centered Design
January 11, 2030 - June 4, 2026Industry Experience
Media & Entertainment, Healthcare, Financial Services, Education, Professional Services, Retail, Government, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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