Hi, I’m Ming Chang, a multidisciplinary brand designer based in NYC. I’m drawn to building cohesive experiences across both digital and physical touchpoints—using systems thinking to connect identity, packaging, typography, motion, and campaign assets into one consistent visual world. After six years in consumer tech, campaigns, and visual systems (including senior-level brand identity work at PicCollage), I recently completed my master’s at Pratt in Packaging, Identity, and Systems Design. I enjoy collaborating cross-functionally, translating insights from data and research into creative direction, and designing scalable templates so teams can produce high-volume work without losing quality or clarity.…

Ming Chang

Hi, I’m Ming Chang, a multidisciplinary brand designer based in NYC. I’m drawn to building cohesive experiences across both digital and physical touchpoints—using systems thinking to connect identity, packaging, typography, motion, and campaign assets into one consistent visual world. After six years in consumer tech, campaigns, and visual systems (including senior-level brand identity work at PicCollage), I recently completed my master’s at Pratt in Packaging, Identity, and Systems Design. I enjoy collaborating cross-functionally, translating insights from data and research into creative direction, and designing scalable templates so teams can produce high-volume work without losing quality or clarity.…

Available to hire

Hi, I’m Ming Chang, a multidisciplinary brand designer based in NYC. I’m drawn to building cohesive experiences across both digital and physical touchpoints—using systems thinking to connect identity, packaging, typography, motion, and campaign assets into one consistent visual world.

After six years in consumer tech, campaigns, and visual systems (including senior-level brand identity work at PicCollage), I recently completed my master’s at Pratt in Packaging, Identity, and Systems Design. I enjoy collaborating cross-functionally, translating insights from data and research into creative direction, and designing scalable templates so teams can produce high-volume work without losing quality or clarity.

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Skills

Experience Level

Language

Work Experience

Digital Output Technician at Pratt Institute
August 31, 2025 - May 30, 2026
Managed UV printer operations for institute-wide production, coordinating with clients to align print files and materials to technical specifications for high-quality output. Assisted assembly and fabrication for external client work in exhibitions and trade shows.
Brand Creative Graphic Design Intern at Madewell
June 1, 2025 - August 31, 2025
Designed email marketing graphics and supporting 360 GTM campaign assets across digital and retail channels. Led brand design for campaign proposals and assisted with photoshoots. Designed print collateral assets and created a pitch presentation deck. Improved workflow and systems to support efficient production and consistent brand execution.
Graphic Design Graduate Assistant at Pratt Institute
February 1, 2025 - May 31, 2026
Adapted institutional brand identity across diverse sub-brands, schools, and organizations. Designed print and digital materials including catalogs, posters, and event graphics within a broad and evolving brand system. Researched design system application and workflow organization to maintain efficiency and coherence across varied outputs.
Freelance Brand Designer at Jinka
January 1, 2025 - April 30, 2025
Designed brand identity systems including logotypes and visual assets for both digital and physical applications.
Freelance Brand Designer at Jin ka
January 1, 2025 - April 30, 2025
Designed brand identity systems including logotypes and visual assets for both digital and physical applications.
Founder / Designer / Illustrator at Good Bois Club
April 1, 2019 - Present
Founded and operated a dog-focused design brand, developing illustrated products from concept through production and delivery. Explored materials and handmade production methods to create craft-driven merchandise. Collaborated with brands, artists, and charities to co-create products and campaigns. Prepared production files and coordinated with vendors to ensure accuracy and quality. Designed hand-managed social content and product storytelling to support launches and audience engagement.
Senior Visual Designer at PicCollage
May 1, 2018 - August 31, 2024
Led brand identity design for PicCollage, a photo app with 200M downloads and 16M monthly active users. Art-directed artists across 20+ countries using data analysis and trend research; contributed to YOY 128% revenue increase in in-app purchase sales. Designed brand campaigns end-to-end including App Store artworks, video content, and social assets. Built scalable design templates and campaign systems in Figma for seasonal and high-volume marketing. Collaborated with cross-functional teams to launch AI-powered products, achieving 316k impressions in the initial product launch. Oversaw a team of 7 designers, improving workflow efficiency and ensuring consistent design quality.
Graphic Design Intern at Cyberlink Corp.
October 31, 2016 - September 29, 2017
Designed digital marketing assets supporting product launches and campaigns across web and social channels. Formatted and localized ad banners for multichannel campaigns.

Education

MS in Packaging, Identity and Systems Design at Pratt Institute
January 1, 2024 - January 1, 2025
Certificate for Typeface Design at The Cooper Union
January 11, 2030 - September 4, 2026
BA in Advertising; BS in Digital Contents and Technologies at National Chengchi University
September 1, 2014 - June 29, 2018

Qualifications

Academic Excellence Award
January 1, 2024 - September 4, 2026

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Non-Profit Organization, Computers & Electronics, Consumer Goods, Software & Internet

Skills

Experience Level