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Multidisciplinary designer (branding, packaging, type, motion, illustration) and self-starter who builds scalable systems across concept to execution. Inspired by craft, collaboration, and iteration—helping ideas move from prototype to production. Experienced leading brand identity and campaign design for large-scale apps with data-informed art direction and cross-functional workflow improvements. Also founder of a dog-focused merchandise brand, overseeing illustration and production end-to-end.…Multidisciplinary designer (branding, packaging, type, motion, illustration) and self-starter who builds scalable systems across concept to execution. Inspired by craft, collaboration, and iteration—helping ideas move from prototype to production. Experienced leading brand identity and campaign design for large-scale apps with data-informed art direction and cross-functional workflow improvements. Also founder of a dog-focused merchandise brand, overseeing illustration and production end-to-end.

Tzu Ming Chang

Designer, Brand Designer, Packaging Designer, +4

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Multidisciplinary designer (branding, packaging, type, motion, illustration) and self-starter who builds scalable systems across concept to execution. Inspired by craft, collaboration, and iteration—helping ideas move from prototype to production. Experienced leading brand identity and campaign design for large-scale apps with data-informed art direction and cross-functional workflow improvements. Also founder of a dog-focused merchandise brand, overseeing illustration and production end-to-end.…Multidisciplinary designer (branding, packaging, type, motion, illustration) and self-starter who builds scalable systems across concept to execution. Inspired by craft, collaboration, and iteration—helping ideas move from prototype to production. Experienced leading brand identity and campaign design for large-scale apps with data-informed art direction and cross-functional workflow improvements. Also founder of a dog-focused merchandise brand, overseeing illustration and production end-to-end.

Available to hire

Multidisciplinary designer (branding, packaging, type, motion, illustration) and self-starter who builds scalable systems across concept to execution. Inspired by craft, collaboration, and iteration—helping ideas move from prototype to production.

Experienced leading brand identity and campaign design for large-scale apps with data-informed art direction and cross-functional workflow improvements. Also founder of a dog-focused merchandise brand, overseeing illustration and production end-to-end.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Digital Output Technician at Pratt Institute

August 31, 2025 - May 30, 2026

Managed UV printer operations for institute-wide production, coordinating with clients to align print files and materials to technical specifications for high-quality output. Assisted assembly and fabrication for external client work in exhibitions and trade shows.

Brand Creative Graphic Design Intern at Madewell

June 1, 2025 - August 31, 2025

Designed email marketing graphics and supporting 360 GTM campaign assets across digital and retail channels. Led brand design for campaign proposals and assisted with photoshoots. Designed print collateral assets and created a pitch presentation deck. Improved workflow and systems to support efficient production and consistent brand execution.

Graphic Design Graduate Assistant at Pratt Institute

February 1, 2025 - May 31, 2026

Adapted institutional brand identity across diverse sub-brands, schools, and organizations. Designed print and digital materials including catalogs, posters, and event graphics within a broad and evolving brand system. Researched design system application and workflow organization to maintain efficiency and coherence across varied outputs.

Freelance Brand Designer at Jin ka

January 1, 2025 - April 30, 2025

Designed brand identity systems including logotypes and visual assets for both digital and physical applications.

Founder / Designer / Illustrator at Good Bois Club

April 1, 2019 - Present

Founded and operated a dog-focused design brand, developing illustrated products from concept through production and delivery. Explored materials and handmade production methods to create craft-driven merchandise. Collaborated with brands, artists, and charities to co-create products and campaigns. Prepared production files and coordinated with vendors to ensure accuracy and quality. Designed hand-managed social content and product storytelling to support launches and audience engagement.

Senior Visual Designer at PicCollage

May 1, 2018 - August 31, 2024

Led brand identity design for PicCollage, a photo app with 200M downloads and 16M monthly active users. Art-directed artists across 20+ countries using data analysis and trend research; contributed to YOY 128% revenue increase in in-app purchase sales. Designed brand campaigns end-to-end including App Store artworks, video content, and social assets. Built scalable design templates and campaign systems in Figma for seasonal and high-volume marketing. Collaborated with cross-functional teams to launch AI-powered products, achieving 316k impressions in the initial product launch. Oversaw a team of 7 designers, improving workflow efficiency and ensuring consistent design quality.

Graphic Design Intern at Cyberlink Corp.

October 31, 2016 - September 29, 2017

Designed digital marketing assets supporting product launches and campaigns across web and social channels. Formatted and localized ad banners for multichannel campaigns.