Growth and lifecycle marketer with 10+ years across B2B, DTC, and B2B2C, currently based in Singapore. I own full-funnel marketing end to end: acquisition, SEO, paid, lifecycle, and content, and I build AI-native systems in production (Claude Code, MCP, marketing automation) that replace manual work with documented, scalable processes. Recent work includes taking a new domain from zero to 30,000+ organic search impressions in six months and building retention programmes from scratch across 7 APAC markets. Comfortable operating independently with high ownership: setting up growth engines from scratch, testing fast, and delivering measurable results without needing an existing playbook. Native Mandarin speaker with working Japanese and Korean.…

Ming Yi Lim

Growth and lifecycle marketer with 10+ years across B2B, DTC, and B2B2C, currently based in Singapore. I own full-funnel marketing end to end: acquisition, SEO, paid, lifecycle, and content, and I build AI-native systems in production (Claude Code, MCP, marketing automation) that replace manual work with documented, scalable processes. Recent work includes taking a new domain from zero to 30,000+ organic search impressions in six months and building retention programmes from scratch across 7 APAC markets. Comfortable operating independently with high ownership: setting up growth engines from scratch, testing fast, and delivering measurable results without needing an existing playbook. Native Mandarin speaker with working Japanese and Korean.…

Available to hire

Growth and lifecycle marketer with 10+ years across B2B, DTC, and B2B2C, currently based in Singapore. I own full-funnel marketing end to end: acquisition, SEO, paid, lifecycle, and content, and I build AI-native systems in production (Claude Code, MCP, marketing automation) that replace manual work with documented, scalable processes. Recent work includes taking a new domain from zero to 30,000+ organic search impressions in six months and building retention programmes from scratch across 7 APAC markets. Comfortable operating independently with high ownership: setting up growth engines from scratch, testing fast, and delivering measurable results without needing an existing playbook. Native Mandarin speaker with working Japanese and Korean.

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Skills

Experience Level

CRM
Expert
Klaviyo
Expert
Email Marketing
Expert
SEO
Expert
Shopify
Expert
GA4
Expert
Google Ads
Expert
API
Expert
Facebook Ads
Expert
HubSpot
Expert
Claude
Expert
Perplexity
Expert
Leadership
Intermediate
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Language

English
Fluent
Malay
Advanced
Korean
Intermediate
Japanese
Intermediate
Chinese
Advanced

Work Experience

Global Digital Marketing Manager at Hyve Promo Pte. Ltd.
December 1, 2025 - June 30, 2026
Owned the full marketing stack across 7 APAC markets for a B2B and DTC brand, covering acquisition, SEO, CRO, paid, lifecycle and content. Built lifecycle and retention from scratch with 6 core flows (welcome, cart and browse abandonment, post-purchase, winback) and behavioural segmentation using Klaviyo/HubSpot. Took a new domain from zero to 30,000+ organic impressions in six months and achieved cited-source visibility in Perplexity for category queries. Directed contractors and external agencies against briefs and standards set by the role. Shipped AI-native automation in production (Claude Code, MCP, Shopify Admin API) and codified SEO/lifecycle standards into documented, version-controlled rules that partners could execute independently.
Assistant Manager, New Market Development & Operations at Best World International Ltd.
March 1, 2023 - November 30, 2025
Launched into 6+ new international regions, increasing international revenue by 50%. Coordinated market-entry and go-to-market execution with local distributor and marketing teams across regions. Cut lead times by 50% by mapping order-tracking workflows and standardising cross-team handoffs adopted by regional operations teams. Led market-expansion initiatives including conferences, pop-up activations and trade shows alongside digital transformation and demand/inventory planning. Managed one executive plus interns and contractors.
Senior Executive, Marketing & Distributor Support at Best World International Ltd.
June 1, 2021 - March 31, 2023
Ran marketing and distributor support across 13+ regions including Australia and the USA. Doubled customer acquisition (+100%) through targeted, segmentation-driven campaigns and a partner network (content creators/influencers). Built demand-forecasting and inventory processes for regional teams to improve product availability across global markets. Managed multi-market promotional campaigns end to end (planning through execution and performance review).
Senior Marketing & E-Commerce Executive at Fill Apac Pte. Ltd.
January 1, 2019 - December 31, 2021
Grew e-commerce revenue 200% YoY and improved ROAS by 50% through digital campaigns, conversion-focused execution and A/B testing. Optimised cross-border fulfilment to reduce delivery times and improve the post-purchase experience.
Marketing Lead at Jasper Healthcare Sdn Bhd
January 1, 2017 - December 31, 2019
Tripled lead generation (+200%) in 12 months using segmentation and targeted acquisition. Led a website rebuild with SEO that increased conversion rates. Built the company’s first SEO and content programme, growing organic reach and inbound enquiries.
Sales & Marketing Executive at Nova Mulia Development Sdn Bhd
January 1, 2014 - December 31, 2017
Built Google Ads and property-listing strategies that increased lead conversions by 50%. Launched the company’s first SEO and digital advertising programmes, growing organic reach and customer enquiries.
Co-Founder, Marketing & Design Lead at Awesome International Sdn Bhd
January 1, 2012 - December 31, 2016
Co-founded a digital tourism and F&B platform, growing traffic 5x over 3 years and securing 10+ local business partnerships. Raised RM50k in funding, won the EO Business Plan Competition (Malaysia chapter), and reached the global final at the New York Stock Exchange.

Education

Mini MBA in Marketing at Marketing Week
April 1, 2025 - July 31, 2025
Bachelor of Commerce (Accounting) at University of Wollongong
January 1, 2012 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Wholesale & Distribution, Healthcare, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet
    Building a Multi-Market Lifecycle Programme from Zero: 6 Flows, 7 APAC Markets

    The challenge

    A B2B and DTC brand operating across 7 APAC markets had no lifecycle or retention marketing in place, every customer touchpoint after acquisition was ad hoc, with no structured welcome, abandonment recovery, or winback flows anywhere in the funnel.

    What I built

    I designed and built a full lifecycle programme from scratch across all 7 markets: six core flows covering welcome, cart abandonment, browse abandonment, post-purchase, and winback, each with behavioural segmentation rather than blanket sends. Built and managed in Klaviyo and HubSpot, with segmentation logic tied to actual customer behaviour rather than static lists.

    The result

    • Six lifecycle flows live across 7 APAC markets, built from a standing start with no prior lifecycle infrastructure
    • Behavioural segmentation replacing one-size-fits-all campaigns
    • A documented, repeatable structure that could scale to new markets without rebuilding from zero each time

    Why this matters

    Most early-stage or fast-growing companies treat lifecycle marketing as an afterthought until churn or stagnant repeat-purchase rates force the issue. This project shows what it looks like to build retention infrastructure proactively and systematically, across multiple markets at once, rather than bolting it on one flow at a time.

    Zero to 30,000+ Organic Impressions: Building an AEO/GEO Playbook from Scratch

    The challenge

    A B2B/DTC brand needed organic search visibility on a brand-new domain, with no existing SEO foundation, no content history, and no established authority to build from.

    What I built

    Rather than authoring content page by page, I wrote the AEO/GEO standard as a repeatable playbook: content architecture, topic clusters, keyword strategy, and internal linking rules that a content team and agency writers could produce against consistently. I reviewed and course-corrected AI-generated briefs so content was built for search and answer-engine intent, not just word count.

    The result

    • Grew organic search impressions from zero to 30,000+ in six months
    • Earned a cited-source position in Perplexity for category queries, one of the earliest examples of live GEO (Generative Engine Optimization) visibility in this B2B category
    • Turned a one-person execution bottleneck into a documented system other writers could run independently

    Why this matters now

    As AI Overviews, ChatGPT, and Perplexity increasingly mediate how buyers discover brands, traditional SEO alone isn’t enough. This project is a live example of building for both traditional search rankings and AI-answer-engine citation at the same time, not as separate workstreams.