Specialised in all things paid media, content creation, strategy, and lead generation. I help businesses strengthen their online presence and reach the right audiences through thoughtful, data-informed marketing. My approach focuses on understanding true goals, creating strategies that make sense for brands, and executing them clearly and efficiently. Whether it’s creating and managing ad campaigns, developing and posting content, or mapping out a long-term marketing plan, I’m here to help make that progress.…

Noreen

Specialised in all things paid media, content creation, strategy, and lead generation. I help businesses strengthen their online presence and reach the right audiences through thoughtful, data-informed marketing. My approach focuses on understanding true goals, creating strategies that make sense for brands, and executing them clearly and efficiently. Whether it’s creating and managing ad campaigns, developing and posting content, or mapping out a long-term marketing plan, I’m here to help make that progress.…

Next availability:
May 17, 2026

Specialised in all things paid media, content creation, strategy, and lead generation. I help businesses strengthen their online presence and reach the right audiences through thoughtful, data-informed marketing. My approach focuses on understanding true goals, creating strategies that make sense for brands, and executing them clearly and efficiently. Whether it’s creating and managing ad campaigns, developing and posting content, or mapping out a long-term marketing plan, I’m here to help make that progress.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Paid Media Specialist - Freelance at Mini Modest Marketer
September 1, 2025 - Present
Freelance paid media specialist delivering multi-channel campaigns for clients; responsible for strategy, creative, and performance reporting; built long-term marketing plans; created content and assets; collaborates with clients to reach goals.
PPC Specialist at Manza
January 1, 2025 - October 31, 2025
Operated in a senior leadership capacity with full ownership of paid media across for local and international clients. Held primary accountability over strategy, execution, and performance across a diverse portfolio of high-value clients. Directed multi-channel campaigns end-to-end, managing substantial budgets across platforms including Google, Meta, LinkedIn, and YouTube, consistently delivering strong, scalable ROI. Designed and implemented advanced, data-led strategies and reporting frameworks to drive continuous growth and optimisation. Acted as a key strategic partner to clients, while leading and briefing creative teams to develop high-impact assets that maximised campaign effectiveness and elevated overall performance.
Senior Paid Media Account Manager at Driftrock
March 1, 2024 - December 31, 2024
Held a senior role leading strategy, execution, and performance reporting across a diverse portfolio of clients, with full ownership of paid search and paid social campaigns on platforms including Google, Meta, LinkedIn, YouTube, and Pinterest. Drove international marketing activity across the UK, EMEA, APAC, and North America, delivering strong ROI through cost-effective, data-led approaches. Operated autonomously in managing client accounts, maintaining senior-level client relationships, and ensuring all communications and queries were handled efficiently. Led ongoing optimisation and analysis of campaigns to maximise performance, while co-leading internal marketing and acquisition initiatives, including the strategy and execution of lead generation campaigns.
Paid Media Account Manager at Driftrock
January 31, 2022 - March 30, 2024
Senior role leading paid media strategy and execution; oversaw multi-channel campaigns across Google Ads, YouTube, and Meta; delivered ROIs; led client communications and performance reporting; contributed to optimisation and process improvements.
Digital Account Executive at The Village Communications
May 31, 2021 - February 27, 2022
Managed end-to-end setup and optimisation of company-wide paid media campaigns across Google Ads, YouTube, Bing, and Meta for multiple client accounts. Served as the main point of contact for client communication and performance reporting, while coordinating external media partnerships. Oversaw internal social media channels and website updates, and created client newsletters and content to support broader marketing initiatives.
Digital Marketing Assistant at The Village Communications
March 1, 2020 - June 29, 2021
Supported digital marketing campaigns and content creation; assisted in planning and execution of client campaigns; contributed to reporting and analysis; mentored junior staff; collaborated with senior team on marketing initiatives.

Education

International Marketing (MSc) at Birkbeck, University of London
September 1, 2021 - August 31, 2022
Business Marketing (BA Hons) at Anglia Ruskin University
September 1, 2016 - September 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Financial Services, Healthcare, Travel & Hospitality, Software & Internet, Retail, Non-Profit Organization, Real Estate & Construction, Other

Skills

Experience Level