Available to hire
I’m a seasoned music industry professional who thrives on keeping live events running smoothly, building strong relationships with DJs and artists, and turning big ideas into well-executed experiences. I’m known for managing fast-moving logistics, coordinating performances, and advocating for artists while balancing venue realities and budget constraints.
With 15+ years in customer service and merchandising, I excel at relationship building, delivering high-quality support, and driving visibility for brands across venues and retail channels. I love creating meaningful connections within the creative community and developing outreach strategies that boost participation and engagement.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
General Manager at Afterhours Entertainment
December 1, 2017 - September 1, 2025Primary point of contact for DJs and artists; managed communications, scheduling, and performance requirements. Built trusted relationships with local and international talent; advocated for artists while balancing creative needs with operational realities, venue limitations, and budget constraints. Managed creator-focused communications and outreach to strengthen artist relationships and engagement. Coordinated outreach strategies and promotional initiatives to boost visibility within the creative community. Supported deal discussions, confirmations, and logistics with promoters, venues, and artist management teams. Monitored ticket sales and venue capacity to inform staffing and promotional decisions. Oversaw event setup and teardown to ensure efficient execution and alignment with technical and creative requirements.
Territory Account Manager at Persephone Brewing
July 1, 2021 - January 1, 2024Managed active retail and on‑premise accounts while consistently sourcing new business. Built and maintained relationships with key decision‑makers; expanded territory reach by penetrating new liquor‑industry segments. Executed sales campaigns, tracked performance, set monthly goals, and leveraged multi‑category expertise to maximize product placement and revenue. Resolved inventory issues promptly and used market analysis tools to identify opportunities and guide strategy. Provided ongoing retail and on‑premise support to uphold brand standards and organized experiential marketing events.
Territory Sales Representative at Big Rock Brewing
October 1, 2019 - June 1, 2021Managed existing accounts while actively pursuing new business opportunities. Expanded territory reach by penetrating new liquor industry segments. Built and maintained relationships with retail and on‑premise partners. Set monthly sales goals and delivered clear targets and reporting. Created and maintained databases and inventory reports to support decision making. Educated store and field teams on product details, marketing objectives, and program execution. Executed and monitored company marketing initiatives and promotional programs.
Sales and Brand Development Representative (Contract) at Partner Match Marketing
September 1, 2018 - August 31, 2019Supported sales outreach and brand development efforts; built relationships with clients; executed marketing campaigns and promotions.
Sales and Marketing Consultant at Private Consulting
January 1, 2015 - PresentProvided freelance consulting in sales and marketing, helping clients tailor strategies to grow brand presence and drive engagement.
Sales Merchandiser (contract) at Bacardi Canada
September 1, 2014 - December 31, 2014Executed merchandising plans, ensured product availability, and supported in-store promotions in collaboration with sales teams.
Sales Intern at Qlik
March 1, 2014 - May 31, 2014Supported sales activities, assisted with campaigns, and participated in training to understand product lines and customer needs.
Marketing Intern at Leavitt Machinery
June 1, 2013 - August 31, 2013Assisted with marketing campaigns, events, and market research to support business development.
Visual Merchandiser at TopShop/TopMan
June 1, 2012 - June 30, 2013Managed store visuals and product presentation to align with marketing campaigns and brand standards.
Sales Associate/Stock Inventory at American Eagle Outfitters
September 1, 2009 - June 30, 2012Delivered customer service, processed transactions, stocked inventory, and maintained store operations.
Education
Diploma - Marketing Management Professional Sales Option at B.C. Institute of Technology
September 1, 2012 - May 1, 2014Grade 12 at King George Secondary
January 11, 2030 - June 1, 2011Fashion Styling Boot Camp at Vancouver Community College
March 1, 2009 - January 11, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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