I am Veniamin Micu, aka Minu, a Creative Director, Art Director, Graphic Designer, and Creative Consultant with more than thirty years of experience in advertising, branding, visual communication and contemporary art. I have had the privilege of working with leading creative networks and organizations, including Publicis, Ogilvy, BBDO, JWT, and Bates Saatchi & Saatchi. I currently serve as Creative Director at Publicis Dialog, the shopper intelligence division of Publicis, where I lead creative strategies, build brands, and manage multidisciplinary teams to deliver effective communication solutions for a wide range of clients and industries. My academic background includes graduating from the National Academy of Arts in Bucharest, complemented by creative training programs within international advertising networks in Bucharest, Paris, Barcelona, and Vienna. In addition to my work in advertising and design, I maintain an active involvement in the visual arts, with projects featured in exhibitions, festivals, and design competitions across graphic design, photography, multimedia, and laser installations. I also spent three years in India developing a photographic project, which broadened my perspective and approach. I welcome opportunities to contribute my experience and creativity to impactful projects.

Veniamin Micu

I am Veniamin Micu, aka Minu, a Creative Director, Art Director, Graphic Designer, and Creative Consultant with more than thirty years of experience in advertising, branding, visual communication and contemporary art. I have had the privilege of working with leading creative networks and organizations, including Publicis, Ogilvy, BBDO, JWT, and Bates Saatchi & Saatchi. I currently serve as Creative Director at Publicis Dialog, the shopper intelligence division of Publicis, where I lead creative strategies, build brands, and manage multidisciplinary teams to deliver effective communication solutions for a wide range of clients and industries. My academic background includes graduating from the National Academy of Arts in Bucharest, complemented by creative training programs within international advertising networks in Bucharest, Paris, Barcelona, and Vienna. In addition to my work in advertising and design, I maintain an active involvement in the visual arts, with projects featured in exhibitions, festivals, and design competitions across graphic design, photography, multimedia, and laser installations. I also spent three years in India developing a photographic project, which broadened my perspective and approach. I welcome opportunities to contribute my experience and creativity to impactful projects.

Next availability:
August 20, 2026

I am Veniamin Micu, aka Minu, a Creative Director, Art Director, Graphic Designer, and Creative Consultant with more than thirty years of experience in advertising, branding, visual communication and contemporary art. I have had the privilege of working with leading creative networks and organizations, including Publicis, Ogilvy, BBDO, JWT, and Bates Saatchi & Saatchi. I currently serve as Creative Director at Publicis Dialog, the shopper intelligence division of Publicis, where I lead creative strategies, build brands, and manage multidisciplinary teams to deliver effective communication solutions for a wide range of clients and industries.

My academic background includes graduating from the National Academy of Arts in Bucharest, complemented by creative training programs within international advertising networks in Bucharest, Paris, Barcelona, and Vienna. In addition to my work in advertising and design, I maintain an active involvement in the visual arts, with projects featured in exhibitions, festivals, and design competitions across graphic design, photography, multimedia, and laser installations. I also spent three years in India developing a photographic project, which broadened my perspective and approach. I welcome opportunities to contribute my experience and creativity to impactful projects.

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Language

English
Fluent
French
Advanced
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Creative Director at Publicis Dialog
June 19, 2019 - Present
Managing / supervising agency's projects
Art Director at Publicis
January 1, 2019 - December 31, 2019
Led creative campaigns and visual identities for clients; contributed to strategy and art direction across multiple channels.
Art Director at DIALOG
January 1, 2018 - December 31, 2018
Managed concept development and design execution for integrated campaigns.
Art Director at Muzeul Municipal Bucuresti
January 1, 2014 - December 31, 2014
Curated visual presentations and exhibitions, collaborating with curators and designers.
Creative Director at BBDO Proximity
June 17, 2009 - October 7, 2012
Directed integrated campaigns and production pipelines; concept development, creative leadership, and client-facing strategy across channels.
Art Director at MINOO
January 1, 2009 - December 31, 2009
Creative lead on brand and campaign design; oversaw art direction and production.
Art Director at BBDO Proximity
January 1, 2004 - December 31, 2004
Developed campaigns and brand visuals for various clients; led design team.
Art Director at Free Mind
January 1, 2002 - December 31, 2002
Creative direction and visual concept development for campaigns.
Creative Director at Ogilvy Romania
March 22, 2000 - September 17, 2002
Led creative campaigns and brand storytelling for diverse clients; oversaw concept development, art direction, and cross-functional team collaboration within a full-service agency environment.
Art Director at Open Studio
January 1, 2000 - December 31, 2000
Brand and campaign design, art direction of visual programs.
Art Director at Ogilvy Romania
January 1, 2000 - December 31, 2000
Led art direction for client campaigns; oversaw design production and creative concept.
Art Director at Dixograph Communications
January 1, 1999 - December 31, 1999
Creative concept and visual identity development for clients.
Art Director at SCALA
January 1, 1996 - December 31, 1996
Advertising campaigns and brand visuals; managed design teams.
Freelancer at Open Studio
December 19, 1993 - Present
Led creative vision and design execution for studio projects and freelance clients; collaboration with writers, photographers, and developers to deliver cohesive campaigns.
Art Director at JWT
January 1, 1992 - December 31, 1992
Campaign conceptualization and design direction for major brands.
Art Director at BATES
January 1, 1991 - December 31, 1991
Branding, design direction and campaign visuals.
Art Director at ADV.
January 1, 1991 - December 31, 1991
Advertising design and art direction across media.
Art Director at Saatchi & Saatchi
January 1, 1990 - December 31, 1990
Integrated campaigns and visual storytelling.

Education

Bachelor of Arts at University of Arts
September 1, 1989 - June 30, 1994
Design and Graphic Design
Network Creative Training at OGILVY Network
January 1, 2002 - June 2, 2026
Network Creative Training at JWT Network Creative Training
January 1, 1996 - June 2, 2026
Network Creative Training at BATES Network Creative Training
January 1, 1995 - June 2, 2026
Network Creative Training at BATES Network Creative Training
January 1, 1994 - June 2, 2026
Diploma in Fine Arts at National Academy of Arts, Bucharest
January 11, 2030 - January 1, 1988
Diploma, Fine Arts High School at Fine Arts High School, Bucharest
January 11, 2030 - January 1, 1988
Diploma, Fine Arts Secondary School at Fine Arts Secondary School, Bucharest
January 11, 2030 - January 1, 1984
Network Creative Training at Ogilvy Romania, Bucharest
January 1, 2002 - July 2, 2026
Network Creative Training at JWT, Paris
January 1, 1996 - July 2, 2026
Network Creative Training at BATES, Barcelona
January 1, 1995 - July 2, 2026
Network Creative Training at BATES, Vienna
January 1, 1994 - July 2, 2026
Bachelor of Fine Arts at National Academy of Arts, Bucharest
January 1, 1988 - July 2, 2026
Diploma – Fine Arts High School at Fine Arts High School, Bucharest
January 1, 1984 - July 2, 2026
Diploma – Fine Arts Secondary School at Fine Arts Secondary School, Bucharest
January 1, 1984 - July 2, 2026
at National Academy of Arts, Bucharest
January 1, 1988 - July 2, 2026
at Fine Arts Highschool, Bucharest
January 1, 1984 - July 2, 2026
at Fine Arts Secondary School, Bucharest
January 1, 1984 - July 2, 2026
at National Academy of Arts in Bucharest
January 11, 2030 - July 2, 2026

Qualifications

1st Prize, Artists Council Award
November 29, 2002 - June 2, 2026
2nd Prize, Photography
January 11, 2030 - June 2, 2026
Best Concept, Laser Installation
January 11, 2030 - June 2, 2026
1st Prize (Language Campaigns)
November 30, 0002 - June 2, 2026
Art Director, Graphic Designer
January 11, 2030 - July 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Other, Software & Internet