MIRIAM GONZÁLEZ PELÁEZ
Available to hire
I am an experienced CRM and Performance Marketing Manager with over 10 years dedicated to digital marketing, campaign management, and marketing automation across multiple sectors and countries. I specialize in digital paid media campaigns, lead nurturing, marketing funnel analytics, and the full marketing lifecycle from strategy to execution. My work has involved managing extensive CRM campaigns and building marketing departments to drive acquisition and business growth.
My passion is leveraging data and digital tools like Salesforce, Eloqua, and Google Analytics to optimize campaigns and deliver impactful results. I enjoy leading teams, coordinating efforts across countries, and continuously evolving marketing strategies to keep pace with the digital landscape while ensuring excellent collaboration and reporting.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
CRM & Performance Marketing Manager at Cigna
April 1, 2019 - PresentManage digital paid media campaigns, lead nurturing, and prospects journey. Plan, analyze, and report on funnel analytics and digital acquisition efforts across paid media and marketing pipelines. Execute campaign strategy and improve results through performance marketing and lead nurturing techniques.
Digital Manager, CRM and Marketing Automation at Dentix
April 1, 2019 - August 6, 2025Head of Digital Marketing, CRM and Marketing Automation department. Responsible for implementation and commissioning of the department managing CRM campaigns across 300+ dental clinics operating in 6 countries. Develop marketing strategies for the department along with reporting, billing, coordination and team management activities.
Campaign Manager, CRM and Marketing Automation at Agencia La Moderna Vector ITC Group
December 1, 2017 - August 6, 2025Led affiliation, email marketing, SMS, and marketing automation departments. Implemented and commissioned the CRM department, created SMS rich products, developed marketing strategies, and managed reporting, billing, coordination, and team leadership.
Email Marketing Manager and CRM at CICE Escuela Nuevas Tecnologías
May 1, 2016 - August 6, 2025Supported marketing strategy development to increase website traffic and sales. Supervised CRM, user segmentation, optimized email marketing campaigns, created newsletters, and tracked campaigns.
Campaign Manager and Email Marketing at Grupo Multiweb Karpedeal
December 1, 2015 - August 6, 2025Assisted in marketing strategy to increase website traffic and sales. Managed CRM and user segmentation, optimized email marketing using several databases, created newsletters, tracked campaigns, and managed client and supplier relations to improve sales processes.
Email Marketing and Business Development at LiCon Ingeniería
February 1, 2012 - August 6, 2025Supported creation of marketing plans focusing on company growth and new client engagement. Improved email marketing strategy and managed new client accounts.
Content Manager at Terrra Noticias
July 1, 2009 - August 6, 2025Created and managed content including daily news, culture, society, and sports reports. Responsible for photo and video editing as well as FTP administration.
Content Manager and Communications Assistant at Sala La Milagritos
September 1, 2008 - August 6, 2025Created content for casting advertisement website, communicated with casting agencies, organized casting plans, and provided communication department support.
Content Manager at Grupo Lavinia
February 1, 2008 - August 6, 2025Created content for the website 'El archivo de la experiencia' under the Plan Avanza program from the Ministry of Tourism, Industry, and Commerce in Madrid (Parla) and Cartagena.
Content Manager at Spreekanal
October 1, 2007 - August 6, 2025Created and managed content for the webpage Mund Latino for Spreekanal channel in Berlin during Leonardo da Vinci scholarship.
CRM & Performance Marketing Manager at Cigna
April 1, 2019 - PresentLeading digital paid media campaigns, managing lead nurturing and prospects journey, planning and analyzing marketing funnels, strategizing and executing performance marketing and digital acquisition initiatives including paid media and marketing analytics.
Digital Manager, CRM and Marketing Automation at Dentix
April 1, 2019 - August 6, 2025Head of digital marketing, CRM, and marketing automation. Managed all company CRM campaigns across 300+ dental clinics in 6 countries. Developed marketing strategies, department reporting, billing, coordination, and team management.
Campaign Manager, CRM and Marketing Automation at Agencia La Moderna Vector ITC Group
December 1, 2017 - August 6, 2025Head of affiliation, email marketing, SMS, and marketing automation. Implemented and commissioned the department, developed marketing strategies, created rich SMS products, conducted reporting, billing and team coordination.
Email Marketing Manager and CRM at CICE Escuela Nuevas Tecnologías
May 1, 2016 - August 6, 2025Supported marketing strategy establishment to increase website traffic and sales, supervised CRM and user segmentation, optimized email marketing, created newsletters and tracked campaigns.
Campaign Manager and Email Marketing at Grupo Multiweb Karpedeal
December 1, 2015 - August 6, 2025Supported marketing strategy for website traffic and sales growth, supervised CRM and user segmentation, optimized email marketing, created newsletters, tracked campaigns and managed client and supplier relationships.
Email Marketing and Business Development at LiCon Ingeniería
February 1, 2012 - August 6, 2025Supported creation of marketing plan for company growth and new client engagement, improved email marketing strategy and managed new client accounts.
Content Manager at Terrra Noticias
July 1, 2009 - August 6, 2025Created and managed content such as daily news, reports, culture, society and sports. Edited photos and videos and handled FTP administration.
Content Manager and Communications Assistant at Sala La Milagritos
September 1, 2008 - August 6, 2025Created content for casting advertisement web page, communicated with casting agencies, organized and planned castings and supported the communication department.
Content Manager at Grupo Lavinia
February 1, 2008 - August 6, 2025Created content for the webpage “El archivo de la experiencia” for the Plan Avanza program from the Ministry of Tourism, Industry and Commerce in Madrid and Cartagena.
Content Manager at Spreekanal
October 1, 2007 - August 6, 2025Created and managed content for the webpage “Mundo Latino” for Spreekanal channel (Berlin) during Leonardo da Vinci scholarship.
Education
Master in Digital Communication and Marketing at Rey Juan Carlos University
January 1, 2013 - December 31, 2014Degree in Communication at Rey Juan Carlos University
January 1, 2009 - December 31, 2013Job Training in Audiovisuals at I.E.S. Príncipe Felipe
January 1, 2005 - December 31, 2007Degree in Business at Complutense University
January 1, 2000 - December 31, 2005Master in Digital Communication and Marketing at Rey Juan Carlos University
January 1, 2013 - December 31, 2014Degree in Communication at Rey Juan Carlos University
January 1, 2009 - December 31, 2013Job Training in Audiovisuals at I.E.S. Príncipe Felipe
January 1, 2005 - December 31, 2007Degree in Business at Complutense University
January 1, 2000 - December 31, 2005Qualifications
Industry Experience
Healthcare, Media & Entertainment, Education, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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