Available to hire
Soy una diseñadora gráfica creativa y apasionada, con experiencia en el desarrollo de soluciones visuales que fortalecen la identidad de marca y mejoran la comunicación con el público objetivo. He trabajado en branding, ilustración y diseño de identidad para clientes de distintos sectores, colaborando con equipos de marketing para conceptualizar y ejecutar campañas visuales coherentes.
Mi enfoque combina teoría del color, tipografía y composición con herramientas modernas como Photoshop, Illustrator e InDesign, así como UI/UX básica con Figma. Disfruto presentar y defender proyectos ante jurados y clientes, y me motiva crear experiencias visuales que cuenten historias auténticas y relevantes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Advanced
Work Experience
Speaker at Tecnológico Sudamericano
December 1, 2021 - October 21, 2025Presented and defended graphic design degree projects before a panel of experts; demonstrated advanced use of design software and communicated visual and conceptual ideas to engage the audience.
Illustrator at Luciana Cordova (Miss Ecuador candidate), Loja
August 1, 2022 - October 21, 2025Conceptual design and illustration of the traditional costume for Miss Ecuador 2022; developed sketches and visual prototypes; applied advanced digital illustration techniques using Adobe Illustrator and Photoshop; integrated historical and symbolic details.
Illustrator at Instituto Sudamericano (Urku Llacta)
November 1, 2021 - October 21, 2025Creation and illustrative design of the book Urku Llacta, focusing on representing the Andean worldview; conducted in-depth research into Andean iconography and traditions to ensure cultural accuracy; developed original illustrations integrating Andean symbolism.
Intern at Hipervalle Shopping Advertising Agency
June 1, 2021 - October 21, 2025Supported the creation of visual concepts for advertising campaigns; assisted in organizing and presenting graphic proposals to clients; collaborated on social media and print materials; designed promotional graphics using Photoshop and Illustrator.
Graphic Designer at Genepet
June 1, 2025 - PresentCreated graphic advertising materials; developed comprehensive visual campaigns including logos, brochures, and digital ads; ensured brand consistency; collaborated with marketing teams to conceptualize and execute visual communication strategies.
Brand Designer at SANES Branding
May 1, 2025 - October 21, 2025Developed the complete visual identity including logo and color palette; conducted audience and competitor research to position the brand; designed custom iconography and graphic elements reflecting SANES' values and mission.
Illustrator at Luciana Cordova (Miss Ecuador candidate)
August 1, 2022 - October 21, 2025Conceptual design and illustration of the traditional costume for Miss Ecuador 2022, integrating representative cultural elements. Development of sketches and visual prototypes for review by the organizing committee. Application of advanced digital illustration techniques using Adobe Illustrator and Photoshop. Integration of historical and symbolic details in the graphic representation of the costume.
Illustrator at Instituto Sudamericano (Urku Llacta project)
November 1, 2021 - October 21, 2025Creation and illustrative design of the book 'Urku Llacta,' focused on representing the Andean worldview through authentic visual elements. In-depth research into Andean iconography and traditions to ensure cultural accuracy in the illustrations. Development of original illustrations that integrate Andean cultural symbolism to enrich the book's visual narrative. Implementation of composition techniques and color theory to create a harmonious visual experience.
Graphic Designer (Intern) at Hipervalle Shopping Advertising Agency
June 1, 2021 - October 21, 2025Support in the creation of visual concepts for advertising campaigns; assistance in the organization and presentation of graphic proposals to clients. Collaboration in the development of visual pieces for social media and print media. Design and development of promotional graphic materials using Adobe Photoshop and Illustrator.
Graphic Designer at Genepet
June 1, 2025 - PresentCreation and design of graphic advertising materials for Genepet, ensuring consistency with the brand identity. Development of comprehensive visual campaigns including logos, brochures, and digital ads adapted to different platforms. Application of graphic design principles such as color theory, typography, and composition to maximize the visual impact. Collaboration with marketing teams to conceptualize and execute effective visual communication strategies.
Brand Designer at SANES Branding
May 1, 2025 - October 21, 2025I developed the complete visual identity for SANES, including logo design and color palette to strengthen the brand image. I conducted audience and competitor research to effectively position the SANES brand in the local town. I designed custom iconography and graphic elements that reflect SANES' values and mission.
Expositora de Proyectos de Titulación at Tecnológico Sudamericano - Loja
December 31, 2021 - October 21, 2025Presentación y defensa de proyectos de titulación en diseño gráfico ante un panel de expertos. Demostración de habilidades en Adobe Photoshop, Illustrator e InDesign. Comunicación efectiva de ideas visuales y conceptuales para captar la atención del público y jurado.
Ilustradora de traje típico at Luciana Cordova (Miss Ecuador 2022), Loja
August 31, 2022 - October 21, 2025Diseño e ilustración conceptual del traje típico para Miss Ecuador 2022, integrando elementos culturales representativos. Desarrollo de bocetos y prototipos visuales para revisión por parte del comité organizador. Aplicación de técnicas avanzadas de ilustración digital utilizando Adobe Illustrator y Photoshop.
Ilustradora y diseñadora de libro ilustrado at Instituto Sudamericano, Loja
November 30, 2021 - October 21, 2025Creadora del libro ilustrado Urku Llacta enfocado en representar la cosmovisión andina mediante elementos visuales auténticos. Investigación de iconografía y tradiciones andinas para asegurar precisión cultural en las ilustraciones. Desarrollo de ilustraciones originales que integran simbología propia de la cultura andina.
Pasante at Hipervalle Shopping (agencia publicitaria) – Hugo Ortega, Loja
June 30, 2021 - October 21, 2025Apoyo en la creación de conceptos visuales para campañas publicitarias. Organización y presentación de propuestas gráficas ante clientes. Colaboración en el desarrollo de piezas visuales para redes sociales y medios impresos.
Diseño Publicitario at Genepet
June 1, 2025 - PresentCreación y diseño de materiales publicitarios gráficos para Genepet, asegurando coherencia con la identidad de la marca. Desarrollo de campañas visuales integrales que abarcan logotipos, folletos y anuncios digitales.
Brand Designer at SANES (Dany Erraez), Loja
May 31, 2025 - October 21, 2025Desarrollo de la identidad visual completa para SANES, incluyendo diseño de logotipo y paleta de colores. Investigación de audiencia y competencia, y creación de iconografía y elementos gráficos que reflejan los valores de la marca.
Education
Graphic Design Degree at Tecnológico Sudamericano - Loja
January 11, 2030 - December 1, 2021Qualifications
Digital Illustration and Concept Art Certification
November 1, 2022 - October 21, 2025UI Design for Beginners with Figma
January 11, 2030 - October 21, 2025Rebranding: Create Efficient Visual Identities
January 11, 2030 - October 21, 2025Introduction to AI and Prompt Engineering
January 11, 2030 - October 21, 2025Sustainability for Graphic Design: Create a Corporate Design
January 11, 2030 - October 21, 2025Teleworking: Creative Sessions via Video Call
January 11, 2030 - October 21, 2025Illustration for Children's Books: One Story at a Time
January 11, 2030 - October 21, 2025Specialization in Creativity Management
January 11, 2030 - October 21, 2025Industry Experience
Media & Entertainment, Professional Services, Healthcare, Education, Retail, Software & Internet
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