Social Media Manager / Creative Strategist at Impression

Own social strategy across TikTok, Instagram, and YouTube—translating brand goals into platform-native concepts, creative frameworks, and publishing systems that prioritize retention, shareability, and community relevance. Build campaign-ready content calendars and creative briefs (hooks, formats, narrative arcs, CTAs, creator direction), ensuring consistent brand voice while adapting to platform trends and audience behavior shifts. Lead end-to-end content production for short-form video and static assets, including concepting, scripting, directing, editing, and packaging content for distribution across organic social and partner channels. Implement social listening and qualitative community insights to guide creative decisions and improve message-market fit. Manage community engagement workflows to strengthen trust, sentiment, and repeat engagement. Monitor and report performance using native analytics, translating signals into clear optimization actions. Run iterative testing on cr

Creative Content Producer at Warner Music Africa

Led cross-channel creative production for artist and label campaigns, delivering video and digital assets from brief through final approvals while maintaining a consistent brand identity across markets. Partnered with artist teams to craft culturally relevant, fan-centric storytelling optimized for social distribution, especially short-form video. Developed creative direction for releases and rollouts, aligning messaging, tone, and visuals across social, PR moments, and partnerships. Worked with analytics to review performance and audience response, turning results into actionable recommendations for content refreshes. Coordinated integrated launches with artist management, PR, and partnerships teams, ensuring timely publishing and platform-specific needs. Standardized production workflows to improve speed-to-publish while preserving quality and alignment. Supported creator amplification by designing prompts and formats that encouraged participation and remixes. Managed multiple delive

Associate Product Marketing Manager at Google

Supported global GTM retail marketing for Chromecast with Google TV 4K across 30+ markets, aligning brand narrative across retail, digital, and lifecycle touchpoints. Partnered with major retail channels to coordinate cross-channel activations spanning OOH, digital placements, and in-store experiences with consistent messaging. Collaborated with creative, regional marketing, and channel stakeholders to localize messaging while preserving core positioning and launch priorities. Built and maintained dashboards to track campaign performance and enable clearer decision-making. Synthesized performance insights into executive-ready updates to inform budget allocation, creative refresh cycles, and channel prioritization. Coordinated campaign operations including timelines, asset readiness, approvals, and stakeholder alignment for timely launches. Documented learnings and best practices to improve repeatability for future launches and regional rollouts.

Account Executive (T-Mobile) at The Marketing Store

Supported creative development and weekly campaign delivery for T-Mobile Tuesdays, coordinating internal teams across creative, legal, and media to execute consistent in-app activations at scale. Owned production coordination for seasonal shoots and content drops, managing timelines, briefs, asset delivery, and approvals under fast deadlines. Wrote and optimized in-app copy, push notifications, and UX microcopy to support offer clarity and engagement. Coordinated partner activations with nationally recognized brands, aligning deliverables across creative specs, timing, and brand requirements. Supported campaign QA and compliance readiness by partnering with legal and internal reviewers, reducing friction and speeding launches. Maintained content operations and tracking systems for weekly offers, ensuring asset accuracy and platform-ready formatting. Contributed to performance reviews by analyzing engagement and redemption signals to inform creative improvements.

Social Media Manager / Creative Strategist at Foria Wellness

Led end-to-end social media strategy across TikTok, Instagram, and YouTube, translating brand goals into platform-native campaigns that increased engagement and follower growth. Designed editorial calendars and creative briefs, aligning hooks, storytelling formats, and CTAs with audience behavior to improve retention and watch time. Produced and directed short-form video content from concept to publish, delivering assets that drove higher shares and saves. Leveraged social listening to refine messaging and boost engagement. Implemented community management strategies to increase repeat engagement and reduce response times, and analyzed performance to optimize ROI and reduce content drop-off.