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Social Media Manager with 5+ years of experience building and scaling organic social presence across F&B, retail, and B2B brands in competitive, fast-moving markets. I lead end-to-end organic social strategy, from content calendars and platform-native storytelling to community management and day-to-day client collaboration. I’ve grown Instagram and multi-platform brand presence through creator partnerships, trend-led content, and data-driven optimization. I’m confident presenting performance insights directly to clients and translating technical or industry topics into engaging, audience-first narratives.…Social Media Manager with 5+ years of experience building and scaling organic social presence across F&B, retail, and B2B brands in competitive, fast-moving markets. I lead end-to-end organic social strategy, from content calendars and platform-native storytelling to community management and day-to-day client collaboration. I’ve grown Instagram and multi-platform brand presence through creator partnerships, trend-led content, and data-driven optimization. I’m confident presenting performance insights directly to clients and translating technical or industry topics into engaging, audience-first narratives.

Misha Malik

Social Media Manager, Content Strategist, Community Manager, +2

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Social Media Manager with 5+ years of experience building and scaling organic social presence across F&B, retail, and B2B brands in competitive, fast-moving markets. I lead end-to-end organic social strategy, from content calendars and platform-native storytelling to community management and day-to-day client collaboration. I’ve grown Instagram and multi-platform brand presence through creator partnerships, trend-led content, and data-driven optimization. I’m confident presenting performance insights directly to clients and translating technical or industry topics into engaging, audience-first narratives.…Social Media Manager with 5+ years of experience building and scaling organic social presence across F&B, retail, and B2B brands in competitive, fast-moving markets. I lead end-to-end organic social strategy, from content calendars and platform-native storytelling to community management and day-to-day client collaboration. I’ve grown Instagram and multi-platform brand presence through creator partnerships, trend-led content, and data-driven optimization. I’m confident presenting performance insights directly to clients and translating technical or industry topics into engaging, audience-first narratives.

Available to hire

Social Media Manager with 5+ years of experience building and scaling organic social presence across F&B, retail, and B2B brands in competitive, fast-moving markets. I lead end-to-end organic social strategy, from content calendars and platform-native storytelling to community management and day-to-day client collaboration.

I’ve grown Instagram and multi-platform brand presence through creator partnerships, trend-led content, and data-driven optimization. I’m confident presenting performance insights directly to clients and translating technical or industry topics into engaging, audience-first narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Beginner

Work Experience

Social Media Manager (Freelance) at 36Zero

June 1, 2026 - Present

Owned end-to-end organic social strategy for 36Zero across LinkedIn, developing content pillars and a structured publishing calendar to build brand presence in the GCC construction and infrastructure sector. Conducted a social media content audit and competitor analysis to identify content gaps and engagement opportunities. Led content planning, copywriting, and creative direction for LinkedIn posts by translating technical industry topics into audience-first narratives that support awareness and thought leadership. Managed community engagement and day-to-day client communication with stakeholders to align content direction, gather feedback, and maintain brand voice. Monitored industry trends, audience behavior, and competitor activity to keep the strategy responsive in a fast-moving market.

Creative Marketing Strategist at Freelance

February 1, 2026 - May 31, 2026

Grew a restaurant client’s Instagram from 60K to 80.2K followers (33.7% growth) in 4 months through creator partnerships and a consistent content strategy. Designed and managed the client’s website. Developed a 3-month content calendar of 40+ pieces ahead of the social media debut for Swirl, an artisan ice cream brand, and designed their website from the ground up. Led digital strategy for an organic skincare brand, driving content planning, scheduling, and visual design to grow their online presence from a standing start.

Social Media and Web Content Manager at Guildford Borough Council

April 1, 2024 - November 30, 2025

Managed a team of 3 while running organic social strategy across Instagram, TikTok, and X, informed by a full social media audit that identified engagement gaps and drove a 41% increase in social engagement over 6 months. Increased organic reach by 45% through a content-led strategy for the Heritage Open Days 2024 campaign, reaching 90,000+ footfall across 40+ heritage sites. Directed end-to-end short-form video production for TikTok and Instagram Reels, including scripting, filming, and editing, increasing video engagement by 38% quarter-on-quarter. Led community management and proactive/reactive engagement to strengthen public trust and participation. Managed influencer partnerships for the 2024 General Election voter registration campaign, driving 67% of redirected registrations through organic social and web channels. Built structured publishing workflows in Asana (reducing missed deadlines by 40%) and produced regular performance reports for senior stakeholders.

Marketing Executive at Taco Bell UK

December 1, 2022 - March 31, 2024

Led organic digital content strategy across Instagram, TikTok, and X, driving a 32% increase in engagement rate and 24% growth in followers through consistent, platform-native content. Produced platform-specific copy and visual assets for 3 social campaigns, strengthening brand storytelling and audience engagement and generating over 250,000 customer impressions. Created social media assets and promotional content using Adobe Creative Suite and Canva while maintaining consistent brand voice and visual identity across platforms.

Digital Marketing Executive at Outfitters Stores

November 1, 2021 - September 30, 2022

Delivered organic social media content strategy and multi-platform execution across a combined following of 500,000+ on Instagram, Facebook, and TikTok, managing fashion, lifestyle, and seasonal product content. Sourced and coordinated 8+ influencer collaborations per season, managing outreach, briefing, and content approvals, consistently driving 2x higher engagement than brand-produced content. Managed content planning and creative direction across seasonal campaigns, balancing brand consistency with platform-specific storytelling.

Media Marketing Executive at Usman Mehr Films

March 1, 2019 - November 30, 2021

Built organic social media presence and full content strategy from zero, growing an engaged community across Instagram, Facebook, and LinkedIn within 18 months. Designed and executed a Client Spotlight brand activation series using creative storytelling, video interviews, and case studies, increasing client inquiries by 30% and securing 6 new client relationships in 3 months. Analyzed content and audience performance data to refine strategy, posting schedules, and content direction, contributing to strong digital-led business growth over 2 years.