I’m a senior marketing leader with 15+ years of experience in FMCG, specializing in brand building, repositioning, and growth strategy. I’ve led integrated marketing for well-known beverage and FMCG brands, including Heineken and Zlatý Bažant, and I enjoy turning consumer insights into clear positioning, winning campaigns, and stronger brand equity. Most recently, I’ve been driving major transformation projects—like repositioning Matyšák and building Pierre Baguette from scratch, including brand identity, communication concepts, and portfolio direction. I combine strategic thinking with creativity and data-driven decision making, and I now also support emerging alco+non-alco beverage projects as a freelancer, helping founders shape concepts, identity, and go-to-market plans that scale.…I’m a senior marketing leader with 15+ years of experience in FMCG, specializing in brand building, repositioning, and growth strategy. I’ve led integrated marketing for well-known beverage and FMCG brands, including Heineken and Zlatý Bažant, and I enjoy turning consumer insights into clear positioning, winning campaigns, and stronger brand equity. Most recently, I’ve been driving major transformation projects—like repositioning Matyšák and building Pierre Baguette from scratch, including brand identity, communication concepts, and portfolio direction. I combine strategic thinking with creativity and data-driven decision making, and I now also support emerging alco+non-alco beverage projects as a freelancer, helping founders shape concepts, identity, and go-to-market plans that scale.WWWW…