Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Creative Lead Designer with 15+ years creating engaging digital content for fashion, retail, beauty, and lifestyle brands. I specialize in high-volume email marketing design and producing campaigns. I thrive in fast-paced ecommerce environments, delivering on-brand digital communications across email, web, and social channels.\n\nI excel at adapting campaign assets for major retail events while maintaining brand consistency. I have strong knowledge of eCRM platforms, email marketing optimization, and graphic trends, with proficiency in Figma, Adobe Creative Suite, and platforms including Magento, Shogun, Insider, and HubSpot.…I am a Creative Lead Designer with 15+ years creating engaging digital content for fashion, retail, beauty, and lifestyle brands. I specialize in high-volume email marketing design and producing campaigns. I thrive in fast-paced ecommerce environments, delivering on-brand digital communications across email, web, and social channels.\n\nI excel at adapting campaign assets for major retail events while maintaining brand consistency. I have strong knowledge of eCRM platforms, email marketing optimization, and graphic trends, with proficiency in Figma, Adobe Creative Suite, and platforms including Magento, Shogun, Insider, and HubSpot.

Faye Missenden

Designer, Graphic Designer, Creative Director, +2





I am a Creative Lead Designer with 15+ years creating engaging digital content for fashion, retail, beauty, and lifestyle brands. I specialize in high-volume email marketing design and producing campaigns. I thrive in fast-paced ecommerce environments, delivering on-brand digital communications across email, web, and social channels.\n\nI excel at adapting campaign assets for major retail events while maintaining brand consistency. I have strong knowledge of eCRM platforms, email marketing optimization, and graphic trends, with proficiency in Figma, Adobe Creative Suite, and platforms including Magento, Shogun, Insider, and HubSpot.…I am a Creative Lead Designer with 15+ years creating engaging digital content for fashion, retail, beauty, and lifestyle brands. I specialize in high-volume email marketing design and producing campaigns. I thrive in fast-paced ecommerce environments, delivering on-brand digital communications across email, web, and social channels.\n\nI excel at adapting campaign assets for major retail events while maintaining brand consistency. I have strong knowledge of eCRM platforms, email marketing optimization, and graphic trends, with proficiency in Figma, Adobe Creative Suite, and platforms including Magento, Shogun, Insider, and HubSpot.

Available to hire

I am a Creative Lead Designer with 15+ years creating engaging digital content for fashion, retail, beauty, and lifestyle brands. I specialize in high-volume email marketing design and producing campaigns. I thrive in fast-paced ecommerce environments, delivering on-brand digital communications across email, web, and social channels.\n\nI excel at adapting campaign assets for major retail events while maintaining brand consistency. I have strong knowledge of eCRM platforms, email marketing optimization, and graphic trends, with proficiency in Figma, Adobe Creative Suite, and platforms including Magento, Shogun, Insider, and HubSpot.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Lead / Freelance at FYMDESIGN LTD

September 1, 2016 - Present

Lead creative direction for premium beauty and lifestyle brands as a freelance creative lead. Responsible for concept development, asset production, and campaign execution across email, web, and social channels. Built and maintained brand guidelines, delivered high-volume digital content, and collaborated with clients to drive brand innovation. Key clients included Gorgeous Retail Group.

Head of Design - Contract at SIGNET JEWELERS

March 1, 2025 - June 1, 2025

Campaign Management - Lead integrated campaigns across digital platforms; Multi-Channel Execution - oversee campaign development from concept to completion; Creative Direction - direct campaign shoots and video content production; Email Marketing - design and execute email campaigns with automated workflows and performance optimisation.

Creative Design Manager - Art Director at SIGNET JEWELERS

February 1, 2021 - March 1, 2024

Creative Team Management - Led an in-house studio team of 8 designers, managing workflows and schedules; 360 Campaign Leadership - spearheaded the creative vision for full-scale campaigns ensuring brand consistency; Art Direction - directed campaign shoots (location, studio, still life, model) and TV/video ads; Multi-Channel Promotional Development - led design execution of seasonal window displays and in-store installations; Cross-functional Collaboration - work with marketing, social, and external agencies to create cohesive visual content; Visual Strategy & Brand Alignment - crafted visual strategies to improve customer experience; Creative Budget Management - managing budgets associated with content creation, including photoshoots.

Digital Social First Creative - Contract at FACEGYM

October 1, 2020 - December 1, 2020

Digital Social First Creative - Developed disruptive social-first campaigns with creative execution; Digital First Campaigns - ensured brand consistency; Digital Content - designed engaging social media assets and digital content.

Digital Creative - Contract at Jimmy Choo

February 1, 2019 - July 1, 2019

Website Refresh - collaborated with UX/UI teams on a luxury aesthetic refresh; Social Media - developed engaging content strategy aligned with premium brand positioning; Visual Asset Management - curated and maintained consistent visual assets across channels.

Digital Creative - Contract at Jimmy Choo

August 1, 2020 - September 1, 2020

Website refresh, luxury aesthetics, and cross-channel asset production; contributed to social campaigns and visual continuity across digital channels.

Head of Brand & Creative - Contract at Secretsales.com

January 1, 2020 - March 1, 2020

Creative Team Management - Led in-house studio of 5; Website Rebranding - Redesigned website to establish a luxury brand identity; Social Media - Developed engaging content strategy; Visual Asset Management - Maintained brand consistency; Cross-functional Collaboration - Worked with UX, marketing, and other teams on website branding.

Head of Creative - Contract at Jo Loves Limited

August 1, 2018 - February 1, 2019

Brand Vision Alignment - Spearheaded all visual and creative aspects in alignment with Founders' vision; Creative Art Direction - Directed product photoshoots and maintained brand voice standards; Cross-functional Collaboration - Supported e-commerce, Social, PR, marketing; Packaging Redesign - Directed packaging redesigns to enhance brand identity and market positioning.

Global Design Manager at Walgreens Boots Alliance

August 1, 2017 - March 1, 2018

In-House Studio Management - Oversaw the in-house studio operations and led a team of 6 freelancers and full-time creatives; Brand Guidelines & Visual Identity Development - Led development of new brand guidelines for key product lines; Stakeholder Global Collaboration - Collaborated with global and local stakeholders to ensure brand consistency; Packaging Redesign - Directed packaging redesigns to enhance brand identity and market positioning.

Graphic Design Manager at Laura Ashley Ltd

May 1, 2010 - August 1, 2016

Content Creation and Direction - Led a team in creating content across all channels to position the brand as premier home and furniture; Art Direction - Directed product photography and managed lifestyle imagery concepts; Brand Identity Development - Led the development and implementation of brand guidelines; Visual Asset Creation - Designed and produced visual assets across print, digital, and in-store graphics; Trend Analysis & Innovation - Monitored design trends to bring fresh ideas to the brand.