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I find the single true thing behind any challenge, then cut everything else until only what matters remains—so strategy becomes action. From global AI governance to award-winning campaigns, my work is about clarity under constraints, behavioural leverage, and communicative integrity. I lead teams to create “editorial soul” for products and content—ensuring voice, honesty, and safety—while also building persuasive frameworks for brands, government, and NGOs. Whether it’s fundraising, behaviour change, or accessible technical writing, I make complex ideas usable, measurable, and scalable.…I find the single true thing behind any challenge, then cut everything else until only what matters remains—so strategy becomes action. From global AI governance to award-winning campaigns, my work is about clarity under constraints, behavioural leverage, and communicative integrity. I lead teams to create “editorial soul” for products and content—ensuring voice, honesty, and safety—while also building persuasive frameworks for brands, government, and NGOs. Whether it’s fundraising, behaviour change, or accessible technical writing, I make complex ideas usable, measurable, and scalable.

Mitch Alison

Writer, Creative Director, AI Engineer, +2

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I find the single true thing behind any challenge, then cut everything else until only what matters remains—so strategy becomes action. From global AI governance to award-winning campaigns, my work is about clarity under constraints, behavioural leverage, and communicative integrity. I lead teams to create “editorial soul” for products and content—ensuring voice, honesty, and safety—while also building persuasive frameworks for brands, government, and NGOs. Whether it’s fundraising, behaviour change, or accessible technical writing, I make complex ideas usable, measurable, and scalable.…I find the single true thing behind any challenge, then cut everything else until only what matters remains—so strategy becomes action. From global AI governance to award-winning campaigns, my work is about clarity under constraints, behavioural leverage, and communicative integrity. I lead teams to create “editorial soul” for products and content—ensuring voice, honesty, and safety—while also building persuasive frameworks for brands, government, and NGOs. Whether it’s fundraising, behaviour change, or accessible technical writing, I make complex ideas usable, measurable, and scalable.

Available to hire

I find the single true thing behind any challenge, then cut everything else until only what matters remains—so strategy becomes action. From global AI governance to award-winning campaigns, my work is about clarity under constraints, behavioural leverage, and communicative integrity.

I lead teams to create “editorial soul” for products and content—ensuring voice, honesty, and safety—while also building persuasive frameworks for brands, government, and NGOs. Whether it’s fundraising, behaviour change, or accessible technical writing, I make complex ideas usable, measurable, and scalable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

AI QA Lead, Global Models at Google

January 1, 2021 - December 31, 2023

Led an international writing and QA team across Asia-Pacific, establishing editorial governance for Google’s AI programme. Engineered conversational integrity and safety protocols for LaMDA (pre-launch), later informing behaviour standards for Bard and Gemini. Defined behavioural, ethical, and tonal parameters, and embedded standards for voice, honesty, and communicative integrity into foundational model behaviour prior to public release—supporting systems used by large-scale audiences.

Writer, Creative Director and Strategist

January 1, 2018 - Present

Konnect: Owned paid LinkedIn campaign strategy and creative, including A/B testing of content and variants to improve conversion performance. Produced and supported campaigns and strategy for government and NGOs, including Māori electoral enrolment featuring Stan Walker, and governance/response frameworks for reducing online disharmony during COVID-19. Delivered accessibility-focused digital guidance updates (WCAG 2.2 AA) and authored regulated technical dossiers for medical/pharma contexts.

Global Creative Leadership at R/GA San Francisco

January 1, 2015 - December 31, 2018

Won the global Samsung pitch and developed an integrated platform from strategy through execution. Built growth-focused segmentation and positioning, including re-segmenting the Carnival Cruise Lines market as “Honeyboomers” and removing category tropes to compete in premium resort space. Delivered measurable outcomes including ROI, booking growth, and brand preference lift; credited as an Effie winner.

Creative Director at Saatchi & Saatchi

January 1, 2012 - December 31, 2014

Led creative and brand strategy for Tier 1 accounts including NZDF and FMG. Delivered large-scale integrated production across government and primary industry. Applied discrete choice modelling for NZDF to identify drivers of officer applications (professional development and leadership autonomy), resulting in improved application outcomes and perception lift, plus reduced application time. Received Effie recognition.

Senior Writer at Clemenger BBDO

January 1, 2011 - December 31, 2012

Worked on Ghost Chips (NZTA), building a new cultural language rather than relying on existing road safety tropes—effective across Māori and Pākehā audiences. Contributed to work recognized with Effie Grand Prix for effectiveness.

Digital Group Head at M&C Saatchi

January 1, 2007 - December 31, 2010

Led digital strategy and creative for major accounts during the shift from broadcast to participatory media. Guided clients through the evolution of channel strategy and execution. Delivered award-winning work including campaigns for Optus (including Cannes recognition) with strong launch attribution and sustained subscriber growth.

Copywriter

January 1, 1994 - December 31, 2007

Worked across multiple cities and agencies (e.g., Johannesburg, Cape Town, Budapest, KL, Dubai, SF, Melbourne, Sydney) building fluency in brand architecture and long-form storytelling. Delivered award-winning work for major global and regional brands across Africa, Europe, GCC, Asia, the USA, and Australia.