I'm Mithil Gajbhiy e, a digital marketing professional with 4+ years of experience across B2B and B2C at an independent advertising agency. I've collaborated with clients across Retail, Insurance, Rental, Education, E-commerce, and Healthcare, and I’m an SEM expert responsible for account setup, restructures, campaign creation, optimization, and bid strategy management. I specialize in strategic digital media buying across social (Meta, TikTok, Pinterest, Snapchat, LinkedIn) and search (Google, Bing), delivering full-funnel strategies for Automotive, E-commerce, and Education clients. I leverage data analysis, omnichannel reporting, and audience strategy to drive ROI, maintain strong stakeholder relationships, and deliver high-quality project outcomes.

Mithil Gajbhiye

I'm Mithil Gajbhiy e, a digital marketing professional with 4+ years of experience across B2B and B2C at an independent advertising agency. I've collaborated with clients across Retail, Insurance, Rental, Education, E-commerce, and Healthcare, and I’m an SEM expert responsible for account setup, restructures, campaign creation, optimization, and bid strategy management. I specialize in strategic digital media buying across social (Meta, TikTok, Pinterest, Snapchat, LinkedIn) and search (Google, Bing), delivering full-funnel strategies for Automotive, E-commerce, and Education clients. I leverage data analysis, omnichannel reporting, and audience strategy to drive ROI, maintain strong stakeholder relationships, and deliver high-quality project outcomes.

Available to hire

I’m Mithil Gajbhiy e, a digital marketing professional with 4+ years of experience across B2B and B2C at an independent advertising agency. I’ve collaborated with clients across Retail, Insurance, Rental, Education, E-commerce, and Healthcare, and I’m an SEM expert responsible for account setup, restructures, campaign creation, optimization, and bid strategy management. I specialize in strategic digital media buying across social (Meta, TikTok, Pinterest, Snapchat, LinkedIn) and search (Google, Bing), delivering full-funnel strategies for Automotive, E-commerce, and Education clients. I leverage data analysis, omnichannel reporting, and audience strategy to drive ROI, maintain strong stakeholder relationships, and deliver high-quality project outcomes.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Paid Media Specialist at Alphawhale
September 1, 2025 - February 1, 2026
Managed end-to-end paid media strategy and client communications for Life Supports and Sydney Road Dental Care, overseeing planning, execution, optimization, and performance reporting aligned to business objectives. Acted as primary contact for multiple accounts, led WIP meetings, presented performance insights, and provided strategic recommendations to drive growth. Implemented and maintained Google Tag Manager, GA4, and Google Ads conversion tracking, ensuring accurate attribution and data integrity across platforms. Integrated Google Ads and Meta Ads with HubSpot for health care and dental clients, enabling optimization toward high-intent actions such as appointment bookings and qualified leads. Reduced cost per booking for Look Orthodontics by 36% through Performance Max and search strategy, supported by continuous keyword testing and negative keyword optimization. Improved Little Scholars conversion rate from 18% to 23% and reduced cost per enrolment from $280 to $210 using a full
Senior PPC Trader at Pivotus
August 1, 2023 - March 1, 2025
Scaled domestic and international SEM accounts from $1.5M to $4M in ad spend, driving a 58% increase in student applications for the University of Tasmania and SA360 bid strategy. Led regular client WIP meetings to share campaign updates, performance results, and next steps. Built a new SEM account structure for international markets, reducing CPA by 38% and increasing CTR by 20% through keyword restructuring and SA360 bidding optimization. Launched campaigns in India and Vietnam focusing on priority study disciplines and continuous ad copy testing. Managed a D2C car rental client (Moto Pool) with a $30K monthly budget, improving conversion rate by 18% using ad copy testing and Performance Max best practices.
PPC Trader at Pivotus
August 1, 2021 - August 1, 2023
Led paid media strategy and execution across Meta, LinkedIn, TikTok, Snapchat, and Search (PMAX) leveraging SA360 for cross-engined bid management and performance tracking. Led regular client WIP meetings, presenting performance insights and next-step recommendations. Built international account structures and optimized campaigns for efficiency and scale.
Digital Analyst at Principle Media Group
January 1, 2020 - January 1, 2021
Managed and optimized paid social campaigns with monthly budgets of approximately $100K for Sportsbet. Executed Paid Search campaigns across Australia with ~$40K monthly spend. Collaborated with the Group Digital Director on audience targeting and test-and-learn initiatives. Led regular client WIP meetings, presenting performance insights and optimization updates.

Education

at University of Tasmania
January 11, 2030 - March 25, 2026
at Alphacrucis College
January 11, 2030 - March 25, 2026
at Little Scholars
January 11, 2030 - March 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Healthcare, Software & Internet, Professional Services, Media & Entertainment, Other