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Hi, I’m Mithila Rosalin Jaya Raj, a digital media and content strategist with over 10 years of progressive experience across television production, digital marketing, brand development, and hospitality management. I started my career in broadcast media at Astro Television (Malaysia) and have since advanced into directing and digital production roles, leveraging media expertise to build and scale consumer brands through structured social media marketing and content strategy. As the founder of Truly Asia, I evolved from an online pre-order model to cloud kitchen and café operations, guided by a data-driven content strategy and online customer acquisition. My work spans content production, brand positioning, stakeholder coordination, and digital-led business expansion. I’m focused on growing multi-brand ventures, expanding into new markets, and advising on cross-border distribution and media campaigns.…Hi, I’m Mithila Rosalin Jaya Raj, a digital media and content strategist with over 10 years of progressive experience across television production, digital marketing, brand development, and hospitality management. I started my career in broadcast media at Astro Television (Malaysia) and have since advanced into directing and digital production roles, leveraging media expertise to build and scale consumer brands through structured social media marketing and content strategy. As the founder of Truly Asia, I evolved from an online pre-order model to cloud kitchen and café operations, guided by a data-driven content strategy and online customer acquisition. My work spans content production, brand positioning, stakeholder coordination, and digital-led business expansion. I’m focused on growing multi-brand ventures, expanding into new markets, and advising on cross-border distribution and media campaigns.

Mithila Rosalin Jaya Raj

Creative Director, Brand Strategist, Content Producer, +5

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Hi, I’m Mithila Rosalin Jaya Raj, a digital media and content strategist with over 10 years of progressive experience across television production, digital marketing, brand development, and hospitality management. I started my career in broadcast media at Astro Television (Malaysia) and have since advanced into directing and digital production roles, leveraging media expertise to build and scale consumer brands through structured social media marketing and content strategy. As the founder of Truly Asia, I evolved from an online pre-order model to cloud kitchen and café operations, guided by a data-driven content strategy and online customer acquisition. My work spans content production, brand positioning, stakeholder coordination, and digital-led business expansion. I’m focused on growing multi-brand ventures, expanding into new markets, and advising on cross-border distribution and media campaigns.…Hi, I’m Mithila Rosalin Jaya Raj, a digital media and content strategist with over 10 years of progressive experience across television production, digital marketing, brand development, and hospitality management. I started my career in broadcast media at Astro Television (Malaysia) and have since advanced into directing and digital production roles, leveraging media expertise to build and scale consumer brands through structured social media marketing and content strategy. As the founder of Truly Asia, I evolved from an online pre-order model to cloud kitchen and café operations, guided by a data-driven content strategy and online customer acquisition. My work spans content production, brand positioning, stakeholder coordination, and digital-led business expansion. I’m focused on growing multi-brand ventures, expanding into new markets, and advising on cross-border distribution and media campaigns.

Available to hire

Hi, I’m Mithila Rosalin Jaya Raj, a digital media and content strategist with over 10 years of progressive experience across television production, digital marketing, brand development, and hospitality management. I started my career in broadcast media at Astro Television (Malaysia) and have since advanced into directing and digital production roles, leveraging media expertise to build and scale consumer brands through structured social media marketing and content strategy.

As the founder of Truly Asia, I evolved from an online pre-order model to cloud kitchen and café operations, guided by a data-driven content strategy and online customer acquisition. My work spans content production, brand positioning, stakeholder coordination, and digital-led business expansion. I’m focused on growing multi-brand ventures, expanding into new markets, and advising on cross-border distribution and media campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Tamil

Fluent

Malay

Intermediate

Work Experience

Director / Assistant Director / Assistant Producer at Astro Television

January 1, 2013 - December 31, 2016

Directed English talk show 'V Buzz'; Managed single and multi-camera productions; Oversaw editing and post-production (Final Cut Pro); Produced promotional and digital-ready content; Coordinated with artists and production teams; Built structured content creation, audience targeting, and broadcast-level media operations.

Freelance Digital Producer at Astro Radio & Astro Ulagam

January 1, 2017 - December 31, 2019

Produced platform-specific digital video content; Conducted celebrity interviews; Managed editing and online distribution workflows; Adapted broadcast storytelling for social media platforms.

Relationship Manager (Part-Time) at School of Sports

January 1, 2018 - December 31, 2018

Represented brand across partner schools; Coordinated communications between organization, schools, and parents; Supported digital marketing initiatives; Strengthened B2B and community engagement.

Founder & Digital Brand Lead at Feel Free Yoga

January 1, 2019 - December 31, 2022

Built wellness brand through social media marketing; Developed content strategy and online engagement model; Converted digital audience into paying clients; Led brand positioning and communications.

Founder & Managing Director at Truly Asia

January 1, 2020 - Present

Registered food enterprise operating multiple brand verticals; Drove growth through online pre-orders, cloud-kit kitchen operations, and dessert ventures; Led digital marketing and customer acquisition.

International Distribution Consultant at Soozhal

July 1, 2023 - Present

Facilitated connections with Malaysian and Singaporean distribution networks; Negotiated regional distribution for a Tamil feature film; Supported profitable cross-border releases for production house and distributor; Ongoing project-based.

Director / Assistant Director / Assistant Producer at Astro Television (Malaysia)

January 1, 2013 - January 1, 2016

Directed English-talk show 'V buzz'; managed single- and multi-camera productions; supervised editing and post-production (Final Cut Pro); produced promotional and digital-ready content; coordinated with artists and production teams; developed foundational content structures and cross-functional workflows to streamline broadcast and online distribution.