Mithun Pookat

Lead performance-focused digital growth across 4 Shopify stores, delivering +119% YoY session growth through paid media, SEO, lifecycle automation, website optimization and campaign execution. Improved conversion rate by +16% through CRO, landing page optimization, UX improvements, A/B testing and insights from Microsoft Clarity. Managed campaign setup, tracking and reporting across GA4, Shopify Analytics and campaign dashboards; optimized funnels from landing pages to post-purchase journeys and emails; coordinated ecommerce, creative, agency, development and customer service teams to deliver campaigns.

Managed performance marketing across Meta Ads Manager, Google Ads, TikTok Ads, SEO, Klaviyo and Omnisend, delivering +136% sales growth across 3 Shopify stores targeting Australia, Singapore and the USA. Managed approximately $50K/month paid media budget; owned full-funnel paid media strategy and execution; built audience strategies and led creative testing with 20+ influencers to improve paid social performance. Used GA4, Shopify Analytics and campaign reporting to refine targeting, messaging, and budget allocation.

Created digital growth strategies for ecommerce and B2B/B2C clients, built and optimized ecommerce websites with landing pages, analytics tracking, email automation and conversion-focused customer journeys. Developed campaign reporting frameworks across paid media and website performance, and coordinated with clients, agencies and internal teams to execute launches and performance marketing projects.