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I’m Mithun Pookat, a digital and performance marketing professional with 6+ years’ experience driving customer acquisition, revenue growth and ROI across ecommerce, retail, wellness and consumer brands. I excel at building data-driven paid media strategies across Meta, Google and TikTok, running rigorous creative testing, CRO and analytics to turn insights into high-converting customer journeys and measurable growth.…I’m Mithun Pookat, a digital and performance marketing professional with 6+ years’ experience driving customer acquisition, revenue growth and ROI across ecommerce, retail, wellness and consumer brands. I excel at building data-driven paid media strategies across Meta, Google and TikTok, running rigorous creative testing, CRO and analytics to turn insights into high-converting customer journeys and measurable growth.

Mithun Pookat

Marketing Strategist, Growth Marketer, Digital Marketer, +7

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I’m Mithun Pookat, a digital and performance marketing professional with 6+ years’ experience driving customer acquisition, revenue growth and ROI across ecommerce, retail, wellness and consumer brands. I excel at building data-driven paid media strategies across Meta, Google and TikTok, running rigorous creative testing, CRO and analytics to turn insights into high-converting customer journeys and measurable growth.…I’m Mithun Pookat, a digital and performance marketing professional with 6+ years’ experience driving customer acquisition, revenue growth and ROI across ecommerce, retail, wellness and consumer brands. I excel at building data-driven paid media strategies across Meta, Google and TikTok, running rigorous creative testing, CRO and analytics to turn insights into high-converting customer journeys and measurable growth.

Available to hire

I’m Mithun Pookat, a digital and performance marketing professional with 6+ years’ experience driving customer acquisition, revenue growth and ROI across ecommerce, retail, wellness and consumer brands. I excel at building data-driven paid media strategies across Meta, Google and TikTok, running rigorous creative testing, CRO and analytics to turn insights into high-converting customer journeys and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

E-Commerce & IT Solutions Manager at Lion Labs

September 1, 2023 - Present

Lead performance-focused digital growth across 4 Shopify stores, delivering +119% YoY session growth through paid media, SEO, lifecycle automation, website optimization and campaign execution. Improved conversion rate by +16% through CRO, landing page optimization, UX improvements, A/B testing and insights from Microsoft Clarity. Managed campaign setup, tracking and reporting across GA4, Shopify Analytics and campaign dashboards; optimized funnels from landing pages to post-purchase journeys and emails; coordinated ecommerce, creative, agency, development and customer service teams to deliver campaigns.

Sales and Marketing Manager at Korure

May 1, 2022 - September 30, 2023

Managed performance marketing across Meta Ads Manager, Google Ads, TikTok Ads, SEO, Klaviyo and Omnisend, delivering +136% sales growth across 3 Shopify stores targeting Australia, Singapore and the USA. Managed approximately $50K/month paid media budget; owned full-funnel paid media strategy and execution; built audience strategies and led creative testing with 20+ influencers to improve paid social performance. Used GA4, Shopify Analytics and campaign reporting to refine targeting, messaging, and budget allocation.

Management Consultant (Sales, Marketing) at AASC Global

August 1, 2020 - April 30, 2022

Created digital growth strategies for ecommerce and B2B/B2C clients, built and optimized ecommerce websites with landing pages, analytics tracking, email automation and conversion-focused customer journeys. Developed campaign reporting frameworks across paid media and website performance, and coordinated with clients, agencies and internal teams to execute launches and performance marketing projects.

Foreign Exchange Consultant -Team Leader (Sales) at Travel Money NZ

June 1, 2019 - July 31, 2020

Increased annual sales by 14% through targeted promotions and customer engagement; achieved 60%+ repeat customer rate through retention-focused communication and service; analyzed sales performance and customer behaviour to improve KPIs.

Digital Marketing Manager at Korure

May 1, 2019 - November 30, 2019

Planned and executed digital campaigns across search, social, content and email to improve acquisition, engagement and conversion. Used Google Analytics to refine audience targeting, messaging and journey improvements; supported paid social, SEM, SEO, and content campaigns; created content-led campaigns based on audience behavior and engagement insights.