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Hi, I’m Mitthu Ghosh, a results-driven performance marketing professional with 12+ years of experience building and optimizing digital campaigns across finance, insurance, e-commerce, and real estate. I specialize in SEM, social advertising, display campaigns, and CRM-driven growth to acquire customers and drive revenue. I’m currently pursuing an MBA in International Management at Hochschule Pforzheim and enjoy turning data into growth opportunities, collaborating with cross-functional teams, and mentoring others. I’m seeking a working student opportunity to apply my marketing acumen and contribute to data-driven growth.…Hi, I’m Mitthu Ghosh, a results-driven performance marketing professional with 12+ years of experience building and optimizing digital campaigns across finance, insurance, e-commerce, and real estate. I specialize in SEM, social advertising, display campaigns, and CRM-driven growth to acquire customers and drive revenue. I’m currently pursuing an MBA in International Management at Hochschule Pforzheim and enjoy turning data into growth opportunities, collaborating with cross-functional teams, and mentoring others. I’m seeking a working student opportunity to apply my marketing acumen and contribute to data-driven growth.

Mitthu Ghosh

Performance Marketer, Digital Marketer, Growth Marketer, +2

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Hi, I’m Mitthu Ghosh, a results-driven performance marketing professional with 12+ years of experience building and optimizing digital campaigns across finance, insurance, e-commerce, and real estate. I specialize in SEM, social advertising, display campaigns, and CRM-driven growth to acquire customers and drive revenue. I’m currently pursuing an MBA in International Management at Hochschule Pforzheim and enjoy turning data into growth opportunities, collaborating with cross-functional teams, and mentoring others. I’m seeking a working student opportunity to apply my marketing acumen and contribute to data-driven growth.…Hi, I’m Mitthu Ghosh, a results-driven performance marketing professional with 12+ years of experience building and optimizing digital campaigns across finance, insurance, e-commerce, and real estate. I specialize in SEM, social advertising, display campaigns, and CRM-driven growth to acquire customers and drive revenue. I’m currently pursuing an MBA in International Management at Hochschule Pforzheim and enjoy turning data into growth opportunities, collaborating with cross-functional teams, and mentoring others. I’m seeking a working student opportunity to apply my marketing acumen and contribute to data-driven growth.

Available to hire

Hi, I’m Mitthu Ghosh, a results-driven performance marketing professional with 12+ years of experience building and optimizing digital campaigns across finance, insurance, e-commerce, and real estate. I specialize in SEM, social advertising, display campaigns, and CRM-driven growth to acquire customers and drive revenue.

I’m currently pursuing an MBA in International Management at Hochschule Pforzheim and enjoy turning data into growth opportunities, collaborating with cross-functional teams, and mentoring others. I’m seeking a working student opportunity to apply my marketing acumen and contribute to data-driven growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Hindi

Fluent

Bengali

Fluent

Work Experience

Manager – Digital Business Unit at Tata AIA Life Insurance

June 1, 2023 - October 1, 2024

Identified growth opportunities across digital channels, optimizing funnels using Adobe Analytics and Google Ads insights. Conducted competition benchmarking with SimilarWeb to analyze traffic, keywords, and ad performance. Collaborated with marketing teams to improve ad creatives and reduce CPA. Supported product launches by benchmarking digital customer journeys and enhancing acquisition flows.

Senior Digital Marketing Manager at Times Group – TimesPro

November 1, 2020 - May 1, 2023

Led end-to-end digital marketing across SEM, social media, display, and affiliate channels for India's leading media brand. Managed multi-million INR budgets, delivering ROI-driven campaigns and high-quality lead generation at scale. Increased campaign conversion rates by 20% through A/B testing, audience segmentation, and data-driven optimization. Supervised internal teams and external agency partners to scale digital acquisition.

Deputy Manager – Digital Marketing at Navi General Insurance Ltd.

September 1, 2019 - October 1, 2020

Managed integrated digital campaigns (SEM, SEO, Email, Social Media) across Google, Facebook, and other platforms. Reduced cost of acquisition (COA) by 18% through keyword optimization and audience segmentation. Built analytical dashboards in Google Analytics to track KPIs and provide insights to senior leadership.

Head of Digital Marketing at GladOwl Web Solutions Pvt. Ltd.

February 1, 2019 - August 1, 2019

Directed all digital marketing campaigns across SEO, SEM, and paid social for the agency and its clients. Led a 6-member team (SEO, PPC, Design, Analytics), improving ROI across all client accounts.

SEM Manager at Rohan Builders & Developers Pvt. Ltd.

April 1, 2016 - December 1, 2018

Designed and executed campaigns on Google Ads, Facebook, and LinkedIn for high-value real estate projects. Integrated CRM tools (Homebuy360, LeadSquared) to track leads and improve response times.

SEM Account Director at Logicserve Digital Pvt. Ltd.

October 1, 2014 - February 1, 2016

Oversaw SEM and display campaigns for major e-commerce clients across Google Ads and Bing Ads. Conducted competitor analysis, keyword research, and campaign optimization for key accounts.

SEM Team Leader at Fareportal India Pvt. Ltd.

September 1, 2013 - September 1, 2014

Led SEM campaigns for travel clients, focusing on ROI and growth, mentoring juniors.

Search Manager at iProspect Communicate2

July 1, 2012 - September 1, 2013

Managed search programs, paid search strategy, keyword research, optimization.

SEM Executive at iYogi Technical Services Pvt. Ltd.

December 1, 2010 - September 1, 2012

Supported SEM campaigns for various clients; optimization and reporting.

Senior Digital Marketing Manager at Times Group (TimesPro)

November 1, 2020 - May 1, 2023

Led end-to-end digital marketing across SEM, social media, display, and affiliate channels for India's leading media brand. Managed multi-million INR marketing budgets, ensuring ROI and high-quality lead generation at scale. Increased campaign conversion rates by 20% through A/B testing, audience segmentation, and data-driven optimization. Supervised internal teams and external agency partners to scale digital acquisition campaigns.